Customer Marketing Manager

Talkdesk; United States; Remote; USD 120,000 - 133,000; Full time

Benefits offered by this job

Health Insurance

401(k) plan

Uncapped PTO

14 paid holidays

Paid Sick Leave

Job summary

Talkdesk is seeking a Marketing Manager, Customer Experience & Advocacy to scale the post-sale journey and Advisory Board programs. This role focuses on building strong customer relationships, capturing voice of the customer, and driving data-driven lifecycle engagement.

You’ll collaborate with Customer Marketing, Success, Product, and Marketing Ops to deliver timely, relevant communications and optimize onboarding, adoption, and renewal processes.

Qualifications

• 3–5 years of experience in B2B customer or lifecycle marketing.
• Experience building customer-facing content and programs.
• Comfort in analyzing data to measure success.
• Strong measurement, dashboards, and experimentation mindset.
• Ability to collaborate with cross-functional teams.
• Bachelor's degree preferred.

Responsibilities

• Map and evolve the post-sale customer journey across onboarding, adoption, expansion, and renewal.
• Develop and refine customer-facing communications (welcome flows, product updates, training touchpoints, advocacy invitations, community content).
• Partner with cross-functional teams to reduce noise and close gaps in communications.
• Strengthen customer data foundations to reach the right personas at the right time.
• Design and execute A/B tests; establish dashboards tracking engagement and lifecycle impact.
• Support Advisory Board programs and surface customer insights.

Skills

Lifecycle marketing

Customer advocacy

Data-driven decision making

Communication

Education

Bachelor's degree

Tools

Salesforce

Gainsight

Talkdesk systems

Job description

Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world's most admired brands interact with their customers through AI. Our global team of courageous innovators is customer-obsessed, building AI-first solutions that put empathy, trust, and transparency at the center of every interaction. We foster an inclusive culture where diverse perspectives drive our success and every voice belongs. Combining the stability of a global leader with the agility of a disruptor, Talkdeskers are empowered with the autonomy to drive meaningful impact, while giving back to the communities and environment around us.

Talkdesk has been recognized as a Leader in the Gartner® Magic Quadrant™ for Contact Center as a Service (CCaaS) and in the G2 Overall Grid® Reports for AI Agents and Contact Center. With seven consecutive years on the Forbes Cloud 100 and multiple AI Breakthrough awards, there has never been a more exciting time to join us as we shape the future of customer experience automation!

About the Role

Talkdesk is looking for a Marketing Manager, Customer Experience & Advocacy to support and scale our post-sale customer journey and Advisory Board programs. This is a highly visible, customer-facing role on the Customer Marketing team, ideal for someone who is excited by building real relationships with customers, celebrating their success, capturing the voice of the customer and using data and experimentation to improve lifecycle engagement.

As Talkdesk continues to grow its enterprise footprint and Customer Experience Automation (CXA) strategy, the post-sale experience has become one of our most powerful levers for retention, expansion, and advocacy. In this role, you'll work closely with Customer Marketing leadership to help orchestrate how customers experience Talkdesk after the sale, ensuring communications are timely, relevant, personalized, and measurable.

This is an exceptional opportunity for a marketer who wants to deepen their skills in lifecycle marketing, customer advocacy, and analytics, while partnering directly with customers and cross-functional teams.

What You'll Do

Post-Sale Customer Journey & Lifecycle Support

• Support the mapping and evolution of the post-sale customer journey across onboarding, adoption, expansion, and renewal
• Help develop and refine customer-facing communications, including welcome flows, product updates, training touchpoints, advocacy invitations, and community content
• Partner with cross-functional teams (Customer Success, Product, Support, Marketing Ops) to reduce noise, eliminate duplication, and close gaps in customer communications

Customer Communications & Data Foundations

• Assist in strengthening customer data foundations to ensure communications reach the right personas at the right time
• Help maintain accurate customer contact data in Salesforce, aligned with Gainsight and Talkdesk systems
• Support opt-in, preference, and segmentation strategies that improve relevance and reduce fatigue

Measurement, Optimization & Experimentation

• Monitor engagement metrics across post-sale communications (email, community, events, advocacy programs)
• Analyze performance trends and identify opportunities to improve targeting, timing, and messaging
• Design and execute A/B tests to continuously optimize subject lines, content, cadence, and calls to action
• Help establish reporting baselines and dashboards that track engagement, fatigue signals, and lifecycle impact
• Bring a hypothesis-driven mindset: test, learn, iterate, repeat

Customer Advocacy & Advisory Board Programs

• Support the Advisory Board program by helping create customer-facing content, capturing insights, and strengthening relationships with members
• Partner directly with customers to surface best practices, success stories, and proof points
• Help evolve customer advocacy programs (e.g., CAB, Titans, awards, webinars, community) to drive deeper engagement and participation
• Ensure customer voices are amplified internally and externally in thoughtful, authentic ways

What We're Looking For

We're looking for a marketer who is equally energized by people and performance — someone who loves building customer relationships but is also motivated by metrics and outcomes.

You’ll thrive in this role if you:

• Have 3–5 years of experience in B2B customer or lifecycle marketing (or a related field)
• Are energized by working directly with customers and celebrating their success
• Create customer-facing content and programs that feel thoughtful, helpful, and human
• Are comfortable analyzing data to understand what's working, and what's not
• Get excited about metrics, dashboards, experimentation, and performance trends
• Actively test, optimize, and iterate to improve engagement
• Balance deep customer empathy with strong measurement rigor
• Are organized, proactive, and able to manage multiple initiatives with attention to detail
• Communicate clearly and confidently with both customers and internal stakeholders
• Thrive in fast-paced environments and navigate ambiguity with a problem-solving mindset
• Leverage AI thoughtfully to increase speed and impact
• A Bachelor's degree is preferred

Why This Role Is Special

• You'll work directly with customers and help shape how they experience Talkdesk after the sale
• You'll gain hands-on experience in lifecycle marketing, customer advocacy, and data-driven optimization
• You'll partner closely with many teams across the company including Customer Experience, Marketing, Sales and Product
• You'll help evolve flagship programs like the Advisory Board, customer advocacy, and community
• You'll play a meaningful role in improving retention, expansion, and customer trust

About the Team

This role sits on the Customer Marketing team, which owns customer advocacy, proof points, Advisory Boards, awards, community, and post-sale engagement programs. The team's mission is to elevate customer voices, strengthen relationships, and ensure customers feel supported, inspired, and successful throughout their journey with Talkdesk.

Pay Range (BasePay)

$120,000-133,333.33

Other Types of Pay

Based on level and role the employee may be eligible for long term incentives in the form of equity and short term incentives of either bonus or commission.

Benefits

• Health Insurance: Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP).
• Retirement Benefits: 401(k) plan
• Paid Time Off: Talkdesk offers an uncapped paid time off program, subject to manager approval and consistent with business needs.
• Paid Holidays: Talkdesk offers 14 paid holidays each year.
• Paid Sick Leave: Employees have uncapped paid time off, subject to manager approval and consistent with business needs.

Application Window

The application window is expected to close at least 5 days from the posting date. The application was posted on 2/24/2026

All questions or concerns about this posting should be directed to the Talent team at [e-mail].

Work Environment and Physical Requirements

Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)

Diversity & Inclusion

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.