Customer Marketing Manager

ZipRecruiter; Santa Monica (CA); Hybrid; USD 122,500 - 162,500; Full time

Benefits offered by this job

Health benefits

Flexible PTO

401k match

Career development

Job summary

ZipRecruiter is seeking a strategic, revenue-focused Customer Marketing Manager to accelerate enterprise growth by transforming customer relationships into measurable business outcomes.

This hybrid role sits at the intersection of Marketing, Sales, Customer Success, Product, Brand, and Communications, leading programs to deepen executive relationships, expand strategic accounts, and improve retention while influencing pipeline.

Qualifications

• 5+ years of experience in Customer Marketing, Enterprise Marketing, ABM, Sales Enablement, or related B2B marketing role.
• Experience leading executive engagement programs, customer events, advisory boards, or customer advocacy initiatives.
• Strong understanding of enterprise sales cycles and how marketing can accelerate customer growth across the lifecycle.
• Experience with Salesforce and marketing automation platforms.
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop and execute customer marketing strategies that support enterprise revenue goals.
• Partner with Sales and Account Management to identify opportunities across the customer lifecycle.
• Measure success through pipeline influence, customer retention, account growth, and advocacy.
• Build a world-class customer advocacy program with case studies, videos, and thought leadership content.
• Lead the Talent All-Stars podcast and other content initiatives to strengthen customer stories.
• Design and run executive engagement programs and events for strategic customers.

Skills

Strategic thinking

Storytelling

Cross-functional leadership

Analytical mindset

Stakeholder influence

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Marketing automation

Sales enablement tools

Job description

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)

Our Mission

To actively connect people to their next great opportunity.

Who We Are

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.

Summary

ZipRecruiter is seeking a strategic, revenue-focused Customer Marketing Manager to help accelerate enterprise growth by transforming customer relationships into measurable business outcomes. This role sits at the intersection of Marketing, Sales, Customer Success, Product, Brand, and Communications, leading programs that deepen executive relationships, strengthen customer advocacy, expand strategic accounts, improve retention, and influence pipeline. Success in this role is measured not by the number of campaigns or events delivered, but by the business impact those programs create.

The ideal candidate is equal parts strategist, storyteller, relationship builder, and operator—someone who can influence cross-functional teams, build scalable customer programs, and create compelling experiences that help sales teams win.

Key Focuses

• Drive Enterprise Customer Growth
  • Develop and execute customer marketing strategies that support enterprise revenue goals, increase customer engagement, and accelerate account expansion.
  • Partner closely with Sales and Account Management to identify strategic opportunities across the customer lifecycle and build scalable engagement programs that strengthen executive relationships and uncover new revenue opportunities.
  • Measure success through business outcomes including pipeline influence, customer retention, account growth, customer engagement, and advocacy.
• Lead Customer Advocacy & Storytelling
  • Build a world-class customer advocacy program that elevates customer voices and showcases measurable business impact.
  • Partner with Sales, Customer Success, Brand, PR, and Product Marketing to develop written case studies, video testimonials, executive thought leadership, customer spotlights, and sales enablement content that differentiates ZipRecruiter in competitive opportunities.
  • Own the strategy and execution of the Talent All-Stars podcast, using customer conversations to strengthen relationships, generate thought leadership, and amplify customer success stories across marketing and sales channels.
  • Identify opportunities to transform customer insights into scalable content that supports demand generation, account-based marketing, executive conversations, and customer expansion.
• Create Executive Experiences That Drive Revenue
  • Design and execute executive engagement programs that strengthen customer relationships and create opportunities for growth.
  • Lead customer summits, executive roundtables, regional events, virtual experiences, and strategic customer activations from strategy through execution.
  • Partner with Sales leadership to align attendee strategy, executive participation, messaging, and follow-up plans that maximize business impact before, during, and after every engagement.
  • Develop repeatable playbooks and best practices that enable scalable, high-impact customer experiences.
• Build Strategic Customer Communities
  • Launch and lead ZipRecruiter's Customer Advisory Board to deepen executive partnerships and gather strategic customer insights.
  • Recruit and engage executive members, facilitate productive discussions, and establish ongoing feedback loops that inform product strategy, customer experience, and go-to-market priorities.
  • Leverage advisory relationships to strengthen advocacy, improve retention, and identify future expansion opportunities.

Minimum Qualifications

• Ability to travel up to 45%, including short-notice travel and overnight or multi-night trips as business needs require.
• 5+ years of experience in Customer Marketing, Enterprise Marketing, Account-Based Marketing, Sales Enablement, or a related B2B marketing role.
• Demonstrated success building programs that influence pipeline, drive customer retention, support account expansion, or increase customer advocacy.
• Strong understanding of enterprise sales cycles and how marketing can accelerate customer growth across the lifecycle.
• Experience leading executive engagement programs, customer events, advisory boards, or customer advocacy initiatives.
• Exceptional storytelling skills with the ability to translate customer outcomes into compelling narratives that support sales and marketing.
• Proven ability to lead complex cross-functional initiatives and influence stakeholders across Sales, Product, Customer Success, Brand, and Executive Leadership.
• Strong analytical mindset with experience measuring marketing performance against business outcomes.
• Experience with Salesforce, marketing automation platforms, and sales enablement tools.
• Experience in HR technology, recruiting, SaaS, or enterprise software is a plus.
• Bachelor's degree or equivalent experience.

As part of our team you’ll enjoy

• Competitive salary
• Comprehensive health and wellness benefits
• Flexible vacation and paid time off
• Employer-matched 401(k)
• Opportunities for professional growth and career development

The US base salary range for this full-time position is $122,500-$162,500. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.

Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.

ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

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