Customer Marketing Manager

Kings River Packing; Sanger (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Benefits

401k with 4% matching after 1 year

Flexible Spending Account (FSA)

Onsite team building

Job summary

Kings River Packing seeks a Customer Marketing Manager to translate brand strategies into customer-specific programs for key retail and foodservice partners. You will collaborate with merchandising, sales, and marketing leadership to ensure initiatives meet brand standards and shopper insights.

Responsibilities include analyzing sales trends, optimizing marketing investments, and managing budgets across accounts, with on-site execution and field support as needed.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred.
• Minimum 5 years in retail merchandising, shopper marketing, or trade marketing.
• Experience customizing marketing programs for retail and operator accounts.

Responsibilities

• Translate brand strategies into customer-specific programs for key accounts.
• Develop in-store displays, signage, and promotional activations for retail and foodservice.
• Collaborate with Brand Managers, Creative, and Sales to ensure on-brand programs.

Skills

Customer marketing

Retail merchandising

Trade marketing

Data analysis

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Office Suite

Job description

This is a full-time on-site role at Kings River Packing, LP headquarters office in Sanger, CA.

About Kings River Packing, LP

Kings River Packing, LP an 8th generation family-owned grower-packer-shipper, invites you to be part of our dynamic team. With roots dating back to 1853, we’re integral to the citrus industry, growing and marketing citrus across domestic and international markets. During our off-season, we import citrus from various countries. As we plan for growth, our hands-on owners prioritize humility, integrity, and excellence. Join us in embodying these values.

About The Role

We are seeking a Customer Marketing Manager to join our marketing team. This role is responsible for translating brand marketing strategies into customer-specific programs for KRP’s key retail and foodservice partners. The Customer Marketing Manager collaborates closely with customer merchandising teams, internal sales partners, and marketing leadership to ensure initiatives align with brand strategy while meeting customer requirements and shopper insights. This position also leverages sales trends, shopper behavior data, and performance metrics to optimize marketing investments and deliver measurable results across key accounts.

What You’ll Do

Customer Strategy & Program Development

• Translate brand marketing strategies into customized programs for retail and operator partners that deliver on growth objectives for key customer accounts.
• Develop and implement initiatives including in-store displays, signage, retail media placements, menu innovation, and promotional activations for both in-store and away-from-home.
• Ensure programs reflect brand standards while meeting customer requirements and operational feasibility.

Relationship Management & Cross-Functional Collaboration

• Build and maintain strategic relationships with retailer and operator merchandising teams and internal sales partners to influence customer strategies, merchandising decisions, and business outcomes, driving alignment and program success. Collaborate with Brand Managers, Creative, and Sales teams to ensure targeted customer programs are visually compelling, on-brand, and operationally feasible.

Data Analysis & Performance Optimization

• Analyze sales and channel trends, menu trends, shopper behavior, and program KPIs to refine customer-specific marketing strategies and maximize ROI.
• Track program performance and prepare post-program analysis to provide actionable insights for Marketing and Sales leadership.

Budget & Execution Oversight

• Monitor and manage customer-specific marketing budgets across accounts for efficient allocation of resources.
• Support and guide field personnel (as applicable) to ensure effective program execution across key retail partners.

Industry Awareness & Continuous Improvement

• Stay informed on retail merchandising trends, retail media innovations, and shopper marketing best practices.
• Stay informed on foodservice channel trends, operator needs, menu innovation, and away-from-home marketing best practices.
• Identify opportunities for improvement, innovation, and operational efficiency.
• Perform additional duties as assigned.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Minimum of 5 years of experience in retail merchandising, shopper marketing, or trade marketing, with a preference for experience in the produce, consumer packaged goods (CPG), food, or beverage industries. Previous management experience is highly preferred.
• Demonstrated ability to customize marketing programs in key retail and operator partner accounts and support field execution.
• Strong analytical skills with experience using data to optimize merchandising strategies and program performance.
• Excellent communication and relationship-building skills with both internal teams and retail partners.
• Ability to manage multiple priorities in a fast-paced and evolving environment.
• Proficiency with Microsoft Office Suite; experience with retail execution tools or e-commerce content management systems preferred.
• Ability to travel regularly for store visits, customer meetings, and trade shows.

Physical Demands & Abilities

• Ability to sit or stand for extended periods and work from a computer.
• Ability to lift up to 50 pounds, including displays and merchandising materials.

Our Benefits

• $90,000.00 - $120,000.00 annually, DOE
• Medical, Dental, and Vision Benefits
• Generous paid time off, 48 hours sick leave and 8 paid holidays
• 401k with 4% matching after 1 year service
• Flexible Spending Account (FSA), Medical and Dependent Care options
• Onsite team building

This information reflects a base salary range that Kings River Packing reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, certification, and experience. The job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

We are an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.