Customer Growth Specialist, Omada Store

TP-Link Systems Inc.; California; On-site; USD 74,000 - 100,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

Bi-annual pay increases

Health and wellness benefits, gym

Quarterly team-building events

Job summary

TP-Link Systems Inc. is expanding its Omada Store team in the United States. The role focuses on owning the end-to-end buying experience, identifying friction with data, and driving changes that ship after rigorous testing and validation.

You’ll work with design, IT, and agency partners to ensure changes land and create measurable lift. You will combine analytics (GA4, funnels, cohorts) with qualitative insights from buyers to drive conversion and reduce drop-off, while collaborating with sales

Qualifications

• Ownership of an ecommerce growth number and accountability for traffic or revenue on a store.
• Shipped experience changes on an ecommerce or transactional site with measurable impact.
• Evidence-based optimization from research to a change with real results.
• Balance analytics and qualitative work to guide decisions.
• You can drive initiatives through design, engineering and external agencies.
• Considered-purchase decisions for higher-value equipment and deployments.
• Strong written English and direct cross-functional communication.

Responsibilities

• Own the buying experience end to end from landing to completed order.
• Identify friction with evidence and prioritize changes against constraints.
• Work with design, IT and partners to launch changes and verify impact.
• Help buyers compare models and understand deployment scenarios.
• Coordinate with paid media and SEO to align promises with the page.

Skills

Ecommerce growth

Analytics GA4

Experimentation

Cross-functional

Written English

Stakeholder comms

Tools

Shopify

Klaviyo

Optimizely

Hotjar

Job description

_ About Us: _

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the Role
Omada Store is our direct‑to‑buyer channel in the United States. We sell business networking and security products to the people who install them — installers, MSPs and system integrators — and, increasingly, to the small business owners buying for their own office, shop, restaurant or warehouse.

These are considered purchases. Orders run into the hundreds of dollars, buyers compare against alternatives, and many of them are not networking experts. Most of the people who land on our store are genuinely interested — and most of them still leave without ordering. Closing that gap is this role.

You will own the buying experience end to end: find where it breaks down, decide what to change, and see those changes through to live. Not a research role that hands over a deck, and not a store administrator who executes someone else’s list — you bring the evidence, you make the call, and you drive it through design, engineering and agency partners until it ships and you can show what it moved.

What You’ll Own

• The buying experience, and the number that measures it. Own conversion from landing to completed order, and the store experience that determines it — navigation and collection structure, product pages, comparison and selection aids, cart and checkout, on‑site search.

• Finding the friction, with evidence. Funnel analysis, session recordings, on‑site search logs, checkout drop‑off, pre‑sales and support question mining, and direct customer input through surveys or interviews. Know the difference between a real problem and a personal preference.

• Making it ship. Write the requirement, prioritize honestly against effort, and work it through design, IT and our agency partners to launch — then verify it actually helped. A recommendation that never goes live is worth nothing here.

• Reducing the evaluation burden. Our buyers are choosing between systems, not products: help them compare models, understand compatibility and deployment scenarios, size what they need, and reach a human when they want one. Make the trust signals (case studies, reviews, warranty, US support) do real work.

• Scenario‑based pages. Build and iterate pages for specific buying situations — small office and retail Wi-Fi, restaurant and warehouse deployments, camera plus network projects — so search intent lands somewhere that answers it.

• Experiment discipline. Set the baseline before you change anything. Run structured tests (A/B or holdout) where volume allows, and say plainly when it doesn’t. Report lift you can defend.

• Supporting offers and promotions. Advise on how offers, bundles and pricing are presented on site, and work with Sales so the promotion calendar and the store experience agree with each other. You shape how offers land — you are not the promotion planner.

• Coherence across the funnel. Partner with paid media and our SEO agency so what an ad or a search result promises is what the page actually delivers.

Requirements

Must‑Haves

• Ownership of an ecommerce growth number. You have been accountable for traffic, new customers or revenue on a store, and can walk through what you tried, what worked and what did not.

• You have shipped experience changes on an ecommerce or transactional site and can walk through two or three of them: what you saw, what you changed, what happened. Platform‑agnostic — we care about the reasoning, not which CMS you used.

• Evidence‑based optimization. You work from research and data to a hypothesis to a change, not from opinion. You can tell a real result from noise and you say so when a test is inconclusive.

• Both halves of the evidence. Comfortable in analytics (GA4, funnel and cohort analysis) and comfortable with qualitative work — session recordings, usability observation, surveys, talking to actual buyers.

• You can get things built through other people. Specifying clearly, prioritizing against real constraints, and following through with design, engineering and external agencies until it is live. This is a core requirement, not a soft skill.

• Considered‑purchase judgement. You understand that a buyer spending several hundred dollars on equipment they have to install and live with behaves nothing like an impulse consumer shopper. Experience limited to fast‑moving consumer DTC is not enough.

• Strong written English and direct, clear communication with sales, agencies and cross‑functional partners.

Nice‑to‑Haves

• Working familiarity with Shopify — enough to know what is native, what needs an app and what needs development, so your specs are realistic

• Shopify B2B experience (company accounts, catalogs, tax‑exempt purchasing)

• Experience with experimentation or behavioural analytics tooling (for example Optimizely, VWO, Hotjar, Clarity, Microsoft or Google equivalents)

• Experience selling to small business owners, or to trade and installer audiences

• Enough working knowledge of paid search and SEO to brief and challenge specialists — you do not need to run them

• Familiarity with a lifecycle email platform such as Klaviyo, enough to hand repeat‑purchase journeys off to automation

• Interest in networking, Wi-Fi, security cameras or B2B technology products

• Bachelor’s degree in Marketing, Business, Human‑Computer Interaction, or a related field

What This Role Is Not

We are being explicit because titles in this space read several ways:

• Not a store operations or order‑management role. You are not the person processing orders, loading products or administering the platform day to day.

• Not a pure campaign or promotion planner. You inform and shape offers; you do not own the promotional calendar.

• Not an inside sales or account management role. You are not carrying a book of accounts.

• Not a research‑only role. Insight that does not reach production does not count as delivered.

Benefits

Salary Range: $73,500 - $100,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)

• Contributions to 401k funds

• Bi-annual pay increases

• Health and wellness benefits, including free gym membership

• Quarterly team‑building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.