Customer Experience Intern - Marketing

Principal Financial Group; Des Moines (IA); On-site; USD 29,000 - 32,000; Part time

Job summary

Principal Financial Group in Des Moines, IA is seeking a Customer Experience Marketing Intern for Summer 2027. You’ll partner with the Benefits & Protection Experience team to turn customer insights into action and measurable business impact.

You’ll work on a real business challenge: integrating customer feedback into decision‑making and scaling successful approaches across teams. This paid internship offers mentorship, growth opportunities, and exposure to CX platforms and data analytics.

Qualifications

• Currently pursuing an undergraduate degree or equivalent experience in marketing, business, data analytics, psychology, research, communications, or a related field
• Curious and comfortable navigating ambiguity and working through business problems
• Strong analytical skills and the ability to interpret data to drive strategic decisions
• Excellent organizational and project management skills, with a proven ability to manage multiple priorities
• Effective written and verbal communication skills
• Able to take initiative and independently move work forward
• A collaborative teammate who can build relationships across the organization
• Leadership experience through extracurricular activities or community involvement
• Exposure to Salesforce, Qualtrics or customer experience platforms
• Experience supporting communications, training, change management or enablement efforts
• Demonstrated interest in customer experience, strategy, marketing, change management or business analytics

Responsibilities

• Develop and support communication, education and adoption strategies that increase the use of customer insights
• Gather stakeholder feedback to uncover needs, adoption barriers and opportunities
• Analyze usage and other available data to understand what’s working and recommend improvements
• Measure and communicate the business impact and ROI of CX initiatives
• Research best practices in customer intelligence, enablement and adoption
• Support stakeholder engagement and project management
• Create scalable resources that help teams incorporate customer intelligence into business decisions
• Explore opportunities to expand customer intelligence across additional business areas, customer moments and data sources

Skills

Marketing analytics

Curiosity

Communication

Project management

Independent initiative

Team collaboration

Education

Undergraduate degree in marketing, business, data analytics, psychology, research, or communications

Tools

Salesforce

Qualtrics

CX platforms

Job description

What You’ll Do

We\u2019re looking for a Customer Experience Marketing Intern for Summer 2027 in Des Moines, IA! As a Customer Experience Intern, you\u2019ll partner with the Benefits & Protection Experience team to help turn customer insights into action and measurable business impact.

You\u2019ll work on a real business challenge: How do we move from collecting customer feedback to making it part of how teams make decisions? You\u2019ll help develop and test ways to increase adoption of customer insights, understand \u2019what\u2019s working, measure impact and identify opportunities to scale successful approaches.

Here\u2019s what you can expect to be involved in:

• Develop and support communication, education and adoption strategies that increase the use of customer insights


• Gather stakeholder feedback to uncover needs, adoption barriers and opportunities


• Analyze usage and other available data to understand \u2019what\u2019s working and recommend improvements


• Measure and communicate the business impact and ROI of CX initiatives


• Research best practices in customer intelligence, enablement and adoption


• Support stakeholder engagement and project management


• Create scalable resources that help teams incorporate customer intelligence into business decisions


• Explore opportunities to expand customer intelligence across additional business areas, customer moments and data sources

You\u2019ll partner across Distribution, Marketing, Data & Analytics and other teams, gaining exposure to how customer experience, data and business strategy come together to influence growth and decision‑making.

Who You Are

• Currently pursuing an undergraduate degree or equivalent experience in marketing, business, data analytics, psychology, research, communications, or a related field


• Curious and comfortable navigating ambiguity and working through business problems


• Strong analytical skills and the ability to interpret data to drive strategic decisions


• Excellent organizational and project management skills, with a proven ability to manage multiple priorities


• Effective written and verbal communication skills


• Able to take initiative and independently move work forward


• A collaborative teammate who can build relationships across the organization

What Will Help You Stand Out

• Leadership experience through extracurricular activities or community involvement


• Exposure to Salesforce, Qualtrics or customer experience platforms


• Experience supporting communications, training, change management or enablement efforts


• Demonstrated interest in customer experience, strategy, marketing, change management or business analytics

Salary Range Information

Salary ranges below reflect targeted base salaries. Non‑sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non‑Exempt expressed as hourly; Exempt expressed as yearly)

$21 - $23 / hour

Time Off Program

Paid company holidays and any time off required in your state.

Pension Eligible

No

Locations

This internship will take place at our Global Headquarters in Des Moines, IA. See what our global headquarters looks like here:

Our Internship Culture

Join an established program that provides hands‑on experiences for 200+ interns each year! You\u2019ll learn new skills with dedicated teams and mentors, build your professional network, and collaborate across a global Fortune 500 company. We care about offering you diverse experiences and exciting challenges that push you to reach for bigger life goals, all while enjoying our flexibility and work‑life balance. Join us for events such as our Executive Speaker Series, gain career direction, and much more!

Internship Stipend

You will receive a lump sum stipend of $4,000. This amount is intended to support incidental expenses you may incur as part of your internship. The Company will provide a tax gross‑up on this stipend as a financial benefit, but it is not intended to compensate for all tax liabilities.

Work Authorization/Sponsorship

At this time, we are not considering applicants who need any type of immigration sponsorship to work in the United States now or in the future. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and others. For more information about work authorization, please use the following links.

Nonimmigrant Workers and Green Card for Employment‒Based Immigrants

Investment Ethics Code

In Principal Asset Management positions, following an Investment Code of Ethics is required. This includes personal conduct, business practices, and trading activities for you and your household. Similar rules may apply to other jobs in the company.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we\u2019re imagining a more purpose‑led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our interns.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose‑led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Principal Asset Management, a subsidiary of Principal Financial Group, provides global asset management expertise across a wide range of traditional and alternative asset classes. Check us out at www.principalam.com!

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/23/2026

Most Recently Posted Date

10/23/2026

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