Customer Analytics Specialist

Accenture-Federal-Services-2; Washington (District of Columbia); On-site; USD 67,000 - 145,000; Full time

Job summary

Accenture Federal Services is seeking a Customer Analytics Specialist to transform how we understand user interactions across federal digital platforms. You will build and maintain robust reporting systems, leverage geospatial analytics, and translate insights into actionable recommendations for product and design teams.

Collaborating with marketing, product, and technical colleagues, you will audit tracking patterns, monitor data quality, and support usability testing to improve customer

Qualifications

• Proven ability to analyze complex data sets and build comprehensive, easy-to-understand reports.
• Experience utilizing Geospatial data analytics and location-based data to identify regional behaviors.
• Proficiency in Google Analytics Reporting.
• Hands-on experience with Qualtrics, Medallia, or similar analytics platforms.
• Strong technical aptitude for auditing, refining, and improving tracking patterns.

Responsibilities

• Develop and maintain robust reporting systems to capture customer behaviors across digital platforms.
• Leverage geospatial analytics to uncover regional trends and inform localized strategies.
• Translate complex data into strategic recommendations for cross-functional teams and stakeholders.

Skills

Geospatial data analysis

Customer analytics

Reporting & dashboards

Data interpretation

Cross-functional collaboration

Usability testing support

Tools

Google Analytics

Qualtrics

Medallia

Google Tag Manager

ArcGIS

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people.Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands‑on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

As a Customer Analytics Specialist, you will be at the forefront of interpreting user interactions and transforming raw data into meaningful insights that drive business decisions. Your primary responsibility will be to develop and maintain robust reporting systems that capture the full spectrum of customer behaviors across digital platforms. Leveraging advanced geospatial analytics, you will uncover regional trends and usage patterns, enabling the business to personalize experiences and target strategies more effectively. You will also be tasked with conducting deep‑dive analyses, ensuring that every stakeholder has access to clear, actionable information about how customers engage with products and services.

The work:

In this role, you may work with tools such as Google Analytics, Qualtrics, Medallia, and other similar platforms to monitor and optimise tracking infrastructure. Your technical expertise will be essential in auditing existing tracking patterns, implementing improvements, and guaranteeing the accuracy of data collection across all digital touchpoints. Collaborating closely with marketing, product, and technical teams, you will translate complex behavioral data into strategic recommendations that enhance user journeys and support business objectives. Your experience in customer behavior measurement, geospatial data analysis, and actionable insight translation will be crucial as you lead initiatives to document analytics updates, support usability testing, and drive continuous improvement in customer engagement and satisfaction.

Here is what you need:

• Proven ability to analyze complex data sets and build comprehensive, easy‑to‑understand reports that highlight customer engagement trends
• Experience utilizing Geospatial (GEO) data analytics and location‑based data to identify regional customer behaviors and inform localized business strategies
• Proficiency in Google Analytics Reporting
• Hands‑on experience with Qualtrics, Medallia, or similar customer experience analytics platforms
• Strong technical aptitude for auditing, refining, and improving tracking patterns to ensure precise monitoring of user interactions across platforms
• Capability to translate raw analytics and behavioral data into strategic, actionable recommendations for cross‑functional product and design teams
• Experience leading activities related to the collection, review, and analysis of customer engagement data
• Ability to support usability testing analysis by integrating customer engagement metrics
• Ownership of documentation and updates to analytics collection metrics to improve customer engagement and satisfaction

Bonuspointsif you have:

• Experience with advanced geospatial analytics tools (e.g., ArcGIS, QGIS, or similar)
• Familiarity with tag management systems (e.g., Google Tag Manager, Tealium)
• Experience implementing or optimizing multi‑touch attribution models
• Certification in Google Analytics or similar analytics platforms
• Experience with A/B testing platforms and methodologies
• Familiarity with data visualization tools (e.g., Tableau, Power BI, Looker)
• Experience working in cross‑functional teams within agile environments

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on‑going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is:

$67,000 - $144,500 USD

What We Believe

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

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