Customer Analyst

JCPenney; Dallas (TX); On-site; USD 69,000 - 115,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k) with Company match

Associate discount

Job summary

JCPenney is seeking a Customer Insights Analyst in Plano, TX to transform customer, transaction, and marketing data into actionable insights that drive growth, engagement, retention, and business performance. The role blends traditional analytics with AI and modern data technologies to identify trends, segmentation, and smarter targeting.

You will partner with Marketing, CRM, Merchandising, Digital, Loyalty, and other stakeholders, develop dashboards, and deliver recurring reports to monitor

Qualifications

• Bachelor's degree in analytics, statistics, mathematics, CS, marketing analytics, economics, or related field.
• 3+ years of experience in customer analytics, marketing analytics, BI, or related role.
• Strong SQL and experience with large datasets.
• Proficiency in Python and/or PySpark for data analysis and automation.
• Experience with Databricks or cloud data platforms.
• Familiarity with AI/ML concepts and generative AI tools.

Responsibilities

• Analyze customer, transaction, product, loyalty, campaign, and digital data to identify trends, opportunities, and risks.
• Develop insights on acquisition, retention, churn, and engagement.
• Build and maintain segments, profiles, cohorts, and propensity-based audiences.
• Translate analytics into actionable recommendations for Marketing, CRM, Merchandising, Digital, Loyalty, etc.
• Leverage AI/ML to predict behavior and automate analysis.
• Utilize AI-assisted analytics to accelerate reporting and workflows.
• Collaborate with data engineering to ensure clean, accessible customer data.
• Develop recurring dashboards and self-service reports for KPIs.
• Conduct campaign and audience analytics including ROI measurement.
• Perform ad hoc analyses to support strategic decisions.
• Identify opportunities to automate reporting using AI and modern data tools.
• Support CDP use cases and cross-functional data validation.

Skills

SQL

Python

PySpark

Databricks

Tableau/Power BI

AI/ML concepts

Education

Bachelor's degree in Analytics, Statistics, Mathematics, Computer Science, Marketing Analytics, Economics

Tools

Databricks

Tableau

Power BI

Job description

Overview

Customer Analyst – Customer Insights & Analytics
JCPenney
Plano, TX

We are seeking a Customer Insights Analyst to transform customer, transaction, product, loyalty, and marketing data into actionable insights that drive customer growth, engagement, retention, and overall business performance. This role combines traditional customer analytics with AI, advanced analytics, and modern data technologies to identify customer trends, develop actionable segmentation, improve targeting, and support data-driven marketing strategies.

Primary Responsibilities:

• Analyze customer, transaction, product, loyalty, campaign, and digital/channel data to identify trends, opportunities, and risks.
• Develop customer insights around acquisition, retention, reactivation, churn, customer value, purchase behavior, and engagement.
• Build and maintain customer segments, profiles, behavioral cohorts, and propensity-based audiences to support marketing and customer strategies.
• Translate complex analytical findings into clear, actionable recommendations for Marketing, CRM, Merchandising, Digital, Loyalty, and other business stakeholders.
• Leverage AI and machine learning techniques to identify patterns, predict customer behavior, automate analysis, and improve decision-making.
• Use generative AI and AI-assisted analytics tools to accelerate exploratory analysis, reporting, insight generation, and analytical workflows.
• Partner with data engineering and technology teams to leverage modern cloud data platforms and ensure customer data is accurate, accessible, and fit for analysis.
• Develop recurring dashboards, reports, and self-service analytical solutions that enable business teams to monitor customer KPIs and trends.
• Conduct campaign and audience analytics, including measurement of customer response, conversion, incremental behavior, and ROI.
• Perform ad hoc analyses to answer strategic business questions and support data-driven decision-making.
• Identify opportunities to automate manual reporting and analytical processes using AI, Python, SQL, and modern data technologies.
• Support development and implementation of customer analytics use cases within a Customer Data Platform (CDP) environment.
• Collaborate with cross-functional teams to define business requirements, validate data, and ensure analytical outputs meet business needs.

Core Competencies & Accomplishments:

• Bachelor's degree in Analytics, Statistics, Mathematics, Computer Science, Marketing Analytics, Economics, or a related field.
• 3+ years of experience in customer analytics, marketing analytics, business intelligence, or a related analytical role.
• Strong SQL skills and experience working with large, complex datasets.
• Experience analyzing customer and transactional data and translating findings into business recommendations.
• Proficiency in Python and/or PySpark for data analysis and automation.
• Experience working with Databricks or similar cloud-based data platforms.
• Working knowledge of AI/ML concepts and generative AI tools, with the ability to apply AI to analytical and business problems.
• Experience with data visualization tools such as Tableau, Power BI, or similar platforms.
• Strong understanding of customer segmentation, customer lifecycle, retention, acquisition, and behavioral analytics.
• Strong communication and storytelling skills, with the ability to present analytical findings to both technical and non-technical audiences.

What you get:

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality, and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty, and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when, and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2024, JCPenney celebrates 122 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.

Pay Range

USD $69,000.00 - USD $115,000.00 /Yr.