CRM Marketing Manager

Blain's Farm & Fleet (Blain Supply, Inc.); Wisconsin; On-site; USD 66,000 - 103,000; Full time

Job summary

A regional retail company in Wisconsin is seeking a CRM Marketing Manager to oversee CRM strategies and enhance customer engagement. You will manage multi-channel campaigns, analyze performance metrics, and collaborate with cross-functional teams. The ideal candidate has a background in communications or marketing and robust experience in CRM and Lifecycle management. Competitive salary and benefits offered.

Benefits

Medical, Dental, Vision insurance

401(K) with company match

Profit Sharing

Associate discounts on name brands

Qualifications

• 4-6 years of experience in CRM & Lifecycle, subscription experience a plus.
• Experience working with ecommerce analytics.
• In-depth understanding of digital advertising strategies.

Responsibilities

• Oversee CRM strategies and systems for customer interactions.
• Build and execute multi-channel CRM campaigns.
• Analyze CRM funnel KPI’s for optimization.

Skills

CRM & Lifecycle Management

Ecommerce Analytics

Digital Advertising Strategies

Email Marketing

Education

Bachelor’s degree in communications, marketing, finance

Tools

Google Analytics

BI03

Job description

Overview

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career and enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you and your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!

Benefits

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt and much more!
• Internal recognition programs that support an engaged workplace
• Profit Sharing
• 401(K) with company match

Compensation

Base pay between $66,700-$103,000/yr with annual performance-based merit raises

Note: The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.

Job Duties

The CRM Marketing Manager oversees CRM efforts and strategies and the systems used to manage outbound customer interactions, aiming to enhance customer satisfaction, loyalty, and drive sales growth. They are responsible for leveraging customer data to improve engagement, retention, and overall business performance. The CRM manager is responsible for streamlining, developing, executing, monitoring, and continuously updating strategies to optimize multi-channel customer interaction through email, push notifications, and SMS marketing.

• Build and execute email, SMS, push, and CRM campaigns including creating templates, automations, and customer journeys.
• Lead the CRM strategy for all verticals, leveraging email, push, SMS and in-app messaging to build customer lifecycle and journey management
• Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre- and post-click experiences with cross-functional teams
• Partner with cross-functional stakeholders from customer analytics, merchants, creative services, and more to advance our customer outreach, acquisition, and retention.
• Assist in designing and implementing segmentation, targeting, and personalization to enhance the customer experience and engagement across all CRM touchpoints.
• Experience with customer segmentation and journey mapping.
• Forecast channel performance and costs as requested
• Assist in budget preparation and reforecasting
• Coordinate with Site Merchandising Specialist on reporting for all CGP Digital Campaigns
• Participate in digital promotion planning
• Participate in special projects as required (i.e., research projects)

Qualifications

• Bachelor’s degree in communications, marketing, finance or equivalent experience preferred.
• 4-6 years of experience in CRM & Lifecycle, subscription experience a plus
• Experience with ecommerce analytics platforms (Google Analytics) and internal database programs (BI03)
• Experience working with, and supervising, outside agencies preferred
• In-depth understanding of digital advertising strategies and platforms, including paid search, display, remarketing, and affiliate marketing.
• Knowledge of HTML/CSS, and email client basics
• Personalization CRM management and CAN-SPAM Laws (familiar with Optimove or like systems)

EEO Statement

Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.