CRM Marketing Coordinator

Custom Ink; Rhode Island; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Parental Leave

401(k) with company matching

Tuition assistance

Job summary

Custom Ink is seeking a detail-oriented CRM Marketing Coordinator to drive hands-on email, SMS, and Direct Mail campaigns from our home-based setup. You will manage customer data segments, generate insights, and collaborate with Site and Sales to craft customer-centric briefs.

The role emphasizes data-driven decision-making and testing to optimize campaigns. The position requires 1–3 years in CRM/digital marketing, proficiency with Klaviyo/HubSpot/Salesforce, and a bachelor’s degree in Marketing

Qualifications

• 1–3 years hands-on CRM or data-driven marketing experience focusing on email, SMS, or Direct Mail.
• Familiar with ESPs and CDPs such as Klaviyo, HubSpot, and Salesforce.
• Understanding of audience segmentation, personalization, testing, and reporting.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns using our CRM platform.
• Customer Data Management: Maintain CRM segments and customer profiles for targeted messaging.
• Reporting and Analysis: Pull reports, analyze performance, identify trends to optimize journeys.
• Cross-Functional Collaboration: Partner with Site and Sales to draft briefs and incorporate customer insights.
• Testing Agenda: Plan and report A/B and multi-variate tests to guide strategy.

Skills

CRM platforms knowledge

AI in marketing

Customer segmentation

Reporting & analytics

Communication & organization

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Digital Marketing

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is so much more than a t-shirt company. We’re a team of creative individuals who empower our customers to create the perfect custom apparel for their groups through an innovative and easy-to-use website and at multiple store locations throughout the country. We are also committed to community, empathy, diversity, and equity. Our end goal is for all Inkers to feel a deep sense of belonging.
We are always looking for great people to join our team, and with locations and stores opening across the country, there are new opportunities all the time. Headquartered in Fairfax, Virginia with offices in Dallas, Texas; and Prague, Czech Republic, with 500+ team members across the world. We have both location-focused and work-from-home jobs.

Overview

• Workstyle: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include:
  • AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.
• Reports to: CRM Marketing Manager
• Travel Expectations: Minimal travel; will be determined by business needs and may include occasional trips for key meetings, collaboration opportunities, or area-connected events.
• Physical Requirements/Demands: This is a primarily sedentary, home-based role that requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves regular use of standard office equipment, such as a computer, keyboard, mouse, and telephone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

What we’re looking for

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
• A basic understanding of customer segmentation, personalization, and testing methodologies.
• Demonstrated ability to pull reports and analyze data to surface key insights.
• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
• Hands-on experience with Canva and a foundational understanding of design principles are a strong plus.
• A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.

Who this role isn't for

• The High-Level Strategist: If you prefer designing long-term, overarching marketing strategies rather than getting hands-on with daily email, SMS, and Direct Mail campaign execution, this role won't be a fit.
• The Data-Averse Creative: While this role supports creative campaigns, it relies heavily on analyzing reports, A/B testing, and maintaining CRM segments. If you prefer to avoid the numbers and data platforms, you'll likely struggle here.
• The Lone Wolf: You will constantly partner with internal teams like Site and Sales to gather insights and draft creative briefs. If you prefer working completely independently without frequent cross-functional collaboration, this environment might be frustrating.

What you’ll do

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform.
• Customer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
• Reporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends. Your work will contribute to our ongoing efforts to optimize the customer journey.
• Cross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.
• Testing Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.

How you’ll be measured

• Increased efficiency, accuracy, and quality of campaign execution.
• Timely delivery of campaign performance components and reporting.
• Contributions to improved CRM targeting and segmentation strategies.
• Cross-functional collaboration that ensures customer-centric thinking is embedded across all marketing initiatives.

How you’ll make a difference

As a CRM Marketing Coordinator, your meticulous attention to detail and dedication to the customer experience will be at the heart of our marketing efforts. You’ll directly support the execution of campaigns that help customers celebrate milestones, unite teams, and build communities. Your work will ensure that every message we send is timely, relevant, and helps strengthen the connection our customers feel to the Custom Ink brand.

Compensation

Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations.

• For this salaried, exempt position, the pay range is $50,000-$63,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members.

The perks!

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays.
• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being.
• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners.
• Family-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits.
• Financial Wellness: Build for the future with our 401(k) plan featuring company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to help you manage life’s financial moments.
• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

CustomInk, LLC ("Custom Ink") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink's Core Values - Golden Rule, Ownership, and Innovation - are the foundation of who we are. An encompassing value is Trust. We trust our team members 100% and expect trustworthiness and honesty in return. With that, all offers of employment with Custom Ink will be contingent upon the satisfactory completion of a criminal background check. Please note that prior conviction does not automatically rescind an offer of employment. Such a determination is made by Custom Ink on a case-by‑case basis and will be made in accordance with applicable local, state, and federal law.

We’re excited for your upcoming interview and want to share CustomInk’s policy on using artificial intelligence (AI) tools during the process.

You may use AI tools (e.g., ChatGPT, GitHub Copilot, OpenAI Codex, Amazon CodeWhisperer, etc.) for assessment or take-home exercises, as long as the work you submit represents your own understanding and abilities.

However, AI tools may not be used during live interviews to generate, draft, suggest, or influence your responses. All interview answers must be your own original work.

If you require assistive technology as a disability accommodation, please notify [e-mail] in advance so we can consider appropriate, legally compliant accommodations.

Custom Ink provides accommodation so that qualified disabled applicants may participate in our selection process. To ensure full consideration, please reach out to share details of your reasonable accommodation request related to applying for a specific job opening by emailing our Recruiting Team.

Custom Ink is an E-Verify participant in certain locations as required by law. To learn more about E-Verify, please visit www.dhs.gov/E-Verify.

Custom Ink es participante de E-Verify en ciertas ubicaciones según lo exige la ley. Para obtener más información sobre E-Verify, visite dhs.gov/E-Verify.