CRM Manager, Marketing Operations

BioPharm Communications; New Hope (Bucks County); On-site; USD 72,000 - 79,000; Full time

Job summary

An established industry player is seeking a CRM Manager for Marketing Operations to lead omnichannel marketing campaigns for top pharmaceutical clients. This role requires a proactive individual who excels in a fast-paced environment, managing campaign execution from deployment to monitoring. The ideal candidate will have a strong foundation in Salesforce Marketing Cloud, excellent communication skills, and a keen attention to detail. Join a dynamic team that values collaboration and innovation, where your contributions will directly impact strategic marketing initiatives and drive success in a data-driven landscape.

Qualifications

• 2-3 years of experience in program or marketing management.
• Experience with target list management and Salesforce Marketing Cloud preferred.

Responsibilities

• Manage deployment preparation and customer journey building.
• Work closely with CRM Strategy Manager on campaign execution objectives.
• Monitor email deliverability and adjust campaigns as needed.

Skills

Program Management

Marketing Management

Salesforce Marketing Cloud

Microsoft Excel

Communication Skills

Attention to Detail

Time Management

Data Analysis

Education

University Degree in Marketing

University Degree in Business

University Degree in Communications

Tools

Salesforce Marketing Cloud

SurveyMonkey

List Match Application

Job description

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Job Description

The CRM Manager, Marketing Operations is a key position within BioPharm’s CRM department and Program Operations team. This role is responsible for spearheading all tasks related to the hands-on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing. The ideal candidate will be comfortable working in a fast-paced team environment with an agile workflow, as partnering with the CRM Strategy counterparts to build and execute upon all channel deployments that align to a campaign’s strategic imperatives will be critical to success. The candidate will also manage and prioritize operations focused initiatives for the department, while maintaining key working relationships cross functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.

Status:

Full-Time

Location:

New Hope, PA

Job Responsibilities

• Manage client program operations tasks ranging from deployment preparation, building customer journeys, and scheduling launches to in-deployment monitoring through to completion
• Work closely with CRM Strategy Manager on understanding deployment operations inbounds, upcoming deliverables, and campaign execution objectives
• Campaign target list cleaning and preparation using proprietary List Match Application tool, importing lists to Salesforce Marketing Cloud, LiveRamp, and handoff to production vendor partners
• Campaign Management Application program entry and organization for master database management
• Salesforce Marketing Cloud journey builds and automations for email channel deployments, Dynamic MCM, and triggered campaigns
• Email deliverability monitoring for all in-market email campaigns and refreshing targeting as needed
• Adjusting journeys in Salesforce Marketing Cloud based on CRM Strategy optimization recommendations discussed
• Print production vendor coordination for direct mail and publisher channel deployments
• Print recall survey development in SurveyMonkey platform and scheduling survey email deployments for relevant direct mail channels
• Digital Network asset handoff to Programmatic Campaign Manager for media launches
• Internal test sends for functional and deployment ready email channel assets
• Partner closely with CRM Strategy Manager to finalize pre-deployment checklist and confirmed timing prior to scheduling deployments
• Attend and actively participate in weekly Strategic, Priority, and Tactical CRM Stand-up meetings with Strategy Manager counterparts for operations tasking alignment
• Attend and actively participate in monthly CRM department Salesforce Marketing Cloud capabilities share
• Additional responsibilities as required

CRM Core Competencies

• Customer Focus
• Attention to Detail
• Ensure Accountability
• Communicates Effectively
• Manages Complexity
• Tech Savvy

Skills & Qualifications

• 2-3 years of relevant experience in program and/or marketing management
• Healthcare and/or pharmaceutical experience a plus but not required
• University degree with relevant major (Marketing, Business, Communications, etc.)
• Experience working with target list management
• Experience working in Salesforce Marketing Cloud preferred but not required
• Strong skills in Microsoft Office, especially Excel and PowerPoint
• Excellent communication skills both in-person and via phone/E-mail
• Confident, polished demeanor; experience with presenting information to teams
• Meticulous, detail-oriented, highly organized, and good at time management
• Ability to manage multiple projects concurrently
• Passion for fast-paced, data-driven environments
• Curiosity to learn through data analyses
• Collaborative approach with internal and external teams
• Self-starter with the ability to work independently and in teams
• Effective prioritization and task execution under pressure

The salary range for this role is $72,500 - $78,500, depending on experience and qualifications.

Omnicom Health is committed to diversity and inclusion, and we encourage candidates from all backgrounds to apply. We look forward to your application.