CRM MANAGER

Onyxodds; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Equity

Commuter benefits

Job summary

Onyx is seeking a CRM Associate to shape how we communicate with customers throughout their journey, driving engagement, retention, and loyalty. You’ll own campaigns across push notifications, email, SMS, in-app messaging, and promotions, delivering relevant messages when markets and customer behavior align.

This hands-on, individual-contributor role partners with growth, product, data, design, compliance, and customer experience to manage calendars, launch campaigns, measure performance, and

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, retention marketing, or a related marketing operations role.
• Hands-on experience building and launching campaigns through a CRM or marketing automation platform.
• Understand customer segmentation, automated journeys, campaign testing, and performance measurement.
• Strong written and verbal communication skills with attention to detail.

Responsibilities

• Own the end-to-end execution of customer communications, including campaign planning, audience selection, setup, quality assurance, launch, and reporting.
• Build and improve customer journeys across onboarding, activation, retention, and reactivation.
• Develop customer segments using product behavior, account activity, preferences, and lifecycle stage.
• Manage the communications calendar, balancing priorities across product launches, major events, market activity, and promotions.
• Write clear, compelling campaign copy and partner with design to develop creative that reflects the Onyx brand.
• Build automated journeys and behavioral triggers that deliver relevant messages at the right time.
• Execute against established goals and performance indicators, partnering with growth and data to measure engagement, conversion, retention, and revenue impact.
• Test messaging, creative, audiences, timing, and channels, using results to improve future campaigns.
• Ensure campaigns meet high standards for accuracy, including targeting, copy, links, timing, and promotional details.
• Partner with compliance to ensure communications and promotions meet applicable legal and regulatory requirements.
• Coordinate cross-functional stakeholders, manage dependencies, and keep campaigns moving toward launch.
• Improve CRM workflows, documentation, templates, and reporting to support consistent, scalable execution.
• Identify opportunities to use automation and AI tools to improve campaign planning and operations while maintaining quality and accuracy.

Skills

CRM

Lifecycle marketing

Retention marketing

Marketing operations

Education

Bachelor’s degree in marketing, business, analytics, or related

Tools

Braze

Iterable

Customer.io

Salesforce Marketing Cloud

Job description

About Onyx.

Onyx is building the market for people who enjoy being right. Our consumer platform lets people take positions on what happens next across sports, prediction markets, crypto, financial markets, politics, culture, and real-world events.

More than one million users have already found Onyx, driving over $2 billion in monthly notional volume across our social sports platform. Now, we're bringing that same energy into regulated financial markets through Onyx Predictions, a CFTC-registered introducing broker and NFA member.

In June 2026, we raised a $20 million Series A led by Payward, the parent company of Kraken, valuing Onyx at $220 million less than one year after emerging from beta. Our team comes from Jane Street, DraftKings, Robinhood, xAI, SIG, HRT, and Harvard.

We're building Onyx in New York with a small team, serious momentum, and no interest in moving slowly. The product is live. The market is growing. The category is still ours to define.

The Role.

We're hiring a CRM Associate to shape how Onyx communicates with customers throughout their entire journey, driving engagement, retention, and loyalty.

You’ll own campaigns across push notifications, email, SMS, in-app messaging, and promotions - delivering relevant messages when markets, news, and customer behavior create the right moment.

This is a hands‑on individual contributor role for someone who combines creativity and strong communication skills with analytical thinking, operational discipline, and excellent attention to detail. You'll work closely with growth, product, data, design, compliance, and customer experience to manage the communications calendar, launch campaigns, measure performance, and improve how Onyx engages its users.

What You’ll Own

• Own the end-to-end execution of customer communications, including campaign planning, audience selection, setup, quality assurance, launch, and reporting.
• Build and improve customer journeys across onboarding, activation, retention, and reactivation.
• Develop customer segments using product behavior, account activity, preferences, and lifecycle stage.
• Manage the communications calendar, balancing priorities across product launches, major events, market activity, and promotions.
• Write clear, compelling campaign copy and partner with design to develop creative that reflects the Onyx brand.
• Build automated journeys and behavioral triggers that deliver relevant messages at the right time.
• Execute against established goals and performance indicators, partnering with growth and data to measure engagement, conversion, retention, and revenue impact.
• Test messaging, creative, audiences, timing, and channels, using results to improve future campaigns.
• Ensure campaigns meet high standards for accuracy, including targeting, copy, links, timing, and promotional details.
• Partner with compliance to ensure communications and promotions meet applicable legal and regulatory requirements.
• Coordinate cross‑functional stakeholders, manage dependencies, and keep campaigns moving toward launch.
• Improve CRM workflows, documentation, templates, and reporting to support consistent, scalable execution.
• Identify opportunities to use automation and AI tools to improve campaign planning and operations while maintaining quality and accuracy.

You’ll Do Well Here If You

• Have at least 3 years of experience in CRM, lifecycle marketing, retention marketing, or a related marketing operations role.
• Have hands‑on experience building and launching campaigns through a CRM or marketing automation platform.
• Understand customer segmentation, automated journeys, campaign testing, and performance measurement.
• Have strong organizational skills and attention to detail, with the ability to manage multiple priorities and deliver accurate work within tight timelines.
• Bring a data‑driven mindset and can translate campaign results into clear recommendations.
• Have strong written and verbal communication skills, including the ability to write effective customer messaging and coordinate stakeholders across teams.
• Can independently manage campaigns from planning through launch and performance review.
• Adapt to changing priorities, solve problems, and make sound decisions in a fast‑moving environment.
• Have a continuous‑improvement mindset and can turn operational challenges into more effective processes.
• Have an interest in sports, prediction markets, gaming, fintech, or crypto.

Even Better If You Have

• A bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience.
• Experience within technology, e-commerce, regulated gaming, or a high‑growth consumer business.
• Experience with Braze, Iterable, Customer.io, Salesforce Marketing Cloud, or similar platforms.
• Managed campaigns across push notifications, email, SMS, and in‑app messaging.
• Built campaigns around live events, market activity, or other time‑sensitive moments.
• Experience managing promotions and evaluating their effect on customer behavior and business results.
• Used SQL or analytics tools to build audiences or investigate campaign performance.
• Worked in a regulated environment and coordinated legal or compliance reviews.
• Helped establish CRM processes, execution standards, or reporting within a growing team.

Location:

• This role is based in our NoHo, Manhattan office, with core in‑office days Tuesday through Thursday.
• Candidates must be authorized to work in the United States. Onyx is unable to provide employment sponsorship for this position.

Compensation And Benefits

• The anticipated base salary range for this position is $85,000–$120,000, based on experience, plus target bonus and equity.

Benefits Include

• Fully covered medical, dental, and vision insurance.
• Meaningful equity ownership.
• Commuter benefits.

Why Onyx?

Onyx is for people with conviction.

We hire talented people, give them meaningful ownership, and expect them to use it. Our teams stay small, the work stays visible, and the distance between an idea and production stays short.

Onyx moves quickly because our markets move quickly. Titles matter less than judgment, initiative, and the quality of what you ship. Good ideas can come from anywhere, but the person willing to make the call is expected to follow it through.

We value people who are ambitious without ego, intellectually honest, comfortable with uncertainty, and energized by hard problems. We debate openly, decide quickly, and take responsibility for the result.

Come build what's next with us.