CRM Manager

Raw Nutrition; Miami (FL); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Base salary $70k+ per year

Medical, dental, vision insurance

401(k) with company match

Flexible PTO

Product stipend and discounts

Job summary

Raw Nutrition is seeking a CRM Manager who blends strategy and project management to own our customer relationships, email, and SMS marketing end-to-end. You will coordinate cross-functional campaigns, manage vendors, and provide light Shopify support as needed.

You will build segments, monitor metrics, ensure data hygiene, and refine lifecycle strategies. Strong communication and ownership are essential, with experience in Klaviyo, Attentive, Postscript, Mailchimp, or HubSpot and basic HTML/CSS

Qualifications

• Proven experience managing CRM, email, and SMS marketing programs across platforms.
• Strong project management skills juggling multiple initiatives.
• Experience managing external vendor relationships.
• Comfortable working with customer data, segmentation, and basic reporting/analytics.
• Excellent written communication for customer copy and internal coordination.
• Self-starter who takes ownership and follows through.
• Highly organized with strong attention to detail.

Responsibilities

• Own the strategy, calendar, and execution of email and SMS marketing campaigns (promotional, lifecycle, transactional, and automated flows).
• Manage relationships with email/SMS platforms and vendors as main point of contact for troubleshooting and new features.
• Build, segment, and maintain customer lists and audiences to support targeted campaigns.
• Grow SMS subscriber lists with compliant opt-in strategies and on-site sign-up integrations.
• Monitor and report on CRM metrics across email and SMS; use insights to improve performance.
• Maintain data hygiene and CRM data integrity across systems.
• Develop lifecycle strategies across email and SMS (welcome series, abandoned cart, win-back, loyalty, etc.).
• Ensure compliance with CAN-SPAM, TCPA, GDPR, etc.

Skills

CRM marketing

Email marketing

SMS marketing

Project management

Vendor management

Data segmentation

Regulatory compliance

Written communication

Tools

Klaviyo

Attentive

Postscript

Mailchimp

HubSpot

Job description

About the Role

We’re looking for a CRM Manager who is equal parts strategist and project manager. This person will own our customer relationship, email, and SMS marketing programs end-to-end, keep cross-functional projects moving, and work closely with outside vendors to execute campaigns. This role also provides light support on our Shopify site as needed, so familiarity with e-commerce platforms is a plus. We need someone who takes full ownership of their initiatives, communicates proactively, and drives projects to completion without needing to be chased.

Key Responsibilities

CRM, Email & SMS Marketing

• Own the strategy, calendar, and execution of email and SMS marketing campaigns (promotional, lifecycle, transactional, and automated flows)
• Manage the relationship with our email and SMS marketing platform(s)/vendors, serving as the main point of contact for troubleshooting, optimization, and new feature rollout
• Build, segment, and maintain customer lists and audiences (email and SMS) to support targeted campaigns
• Grow and manage SMS subscriber lists through compliant opt-in strategies and on-site/checkout sign-up integrations
• Monitor and report on key CRM metrics across email and SMS (open rates, click-through, conversion, list growth, opt-out/churn) and use insights to improve performance
• Maintain data hygiene and ensure CRM data integrity across systems
• Develop and refine customer segmentation and lifecycle strategies across email and SMS (welcome series, abandoned cart, win-back, loyalty, flash sales, etc.)
• Ensure email and SMS marketing practices comply with relevant regulations (CAN-SPAM, TCPA, GDPR, etc.)

Project Management

• Manage timelines, deliverables, and priorities across marketing and CRM initiatives
• Coordinate cross-functionally with design, content, e-commerce, and external vendors to keep projects on trackSet up and maintain project tracking systems, ensuring visibility into status, blockers, and deadlines
• Proactively identify risks or delays and resolve them before they impact launch dates
• Run project check-ins and status updates with stakeholders

Shopify Support

• Assist with routine Shopify site maintenance, updates, and troubleshooting as needed
• Support product page updates, promotional setup, and campaign landing pages tied to CRM initiatives
• Coordinate with the Shopify developer on projects that intersect CRM/email/SMS and the storefront (e.g., pop-ups, sign-up forms, personalization)

Required Qualifications

• Proven experience managing CRM, email, and SMS marketing programs (e.g., Klaviyo, Attentive, Postscript, Mailchimp, HubSpot, or similar platforms)
• Strong project management skills with experience juggling multiple concurrent initiatives
• Experience managing external vendor relationships
• Comfortable working with customer data, segmentation, and basic reporting/analytics
• Excellent written communication skills for both customer-facing copy (email and SMS) and internal coordination
• A self-starter mentality. Someone who takes ownership, follows through, and anticipates needs rather than waiting for direction
• Highly organized with strong attention to detail

Preferred Qualifications

• Familiarity with Shopify (basic product/content management, apps, or theme editor)
• Experience with project management tools (Asana,Monday.com, Trello, etc.)
• Background in e-commerce or retail marketing
• Basic HTML/CSS knowledge for email template edits
• Experience with A/B testing and campaign optimization across email and SMS

What Success Looks Like

• Email and SMS campaigns are planned, executed, and optimized on schedule with measurable performance gains
• Vendor relationships run smoothly, with issues resolved quickly and proactively
• Cross-functional projects stay on track, with clear communication and minimal missed deadlines
• Stakeholders trust this role to manage priorities independently and flag problems before they become bottlenecks

Benefits & Compensation

• Compensation: The base salary range for this position begins at $70,000 per year; final salary offer based on experience and skillset.
• Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans.
• Retirement Savings: Plan for your future with a 401(k) savings plan featuring a company match.
• Flexible Time Off: Take the time you need with a flex PTO plan, sick time, and paid holidays.
• Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.