CRM & Lifecycle Marketing Manager

Amrize; Chicago (IL); On-site; USD 83,000 - 167,000; Full time

Benefits offered by this job

Competitive salary

401(k) and Roth options

Employee Stock Purchase Plan

Medical, Dental, Disability and Life

HSAs & FSAs

Vision and voluntary benefits

Paid time off & holidays

Parental Leave

Educational Assistance

Dress for your day

Job summary

Amrize is seeking a CRM & Lifecycle Marketing Manager to lead customer acquisition and retention efforts in North America. You will build ecosystems for long-term impact by leveraging Salesforce and Marketing Cloud to create automated customer journeys and measure success at every touchpoint.

The role requires 8+ years in B2B or high-growth B2C marketing with CRM leadership, strong data analytics, and exceptional writing skills to craft compelling nurture content and executive-ready

Qualifications

• 8+ years of experience in B2B or high-growth B2C marketing with at least 2 years in a CRM lead role.
• Proven ability to map out a customer journey from first touch to final sale.
• Deep understanding of lead scoring logic, behavioral triggers, and A/B testing methodologies.
• Strong data-driven mindset with ability to tell a story using metrics and justify budget or shifts.
• Excellent writing skills for crafting nurture copy and presenting data to leadership.

Responsibilities

• Develop and execute multi-channel lead generation campaigns to fuel the sales pipeline.
• Lead the Salesforce CRM as marketing owner; manage data hygiene and lead routing rules.
• Design, build, and deploy automated journeys in Marketing Cloud (welcome series, re-engagement, cross-sell).
• Manage cross-market email calendar; oversee campaign development, scheduling, QA, launch, and mobile optimization.
• Develop and refine lead scoring models to prioritize high-intent prospects for Sales.
• Create personalized, high-touch nurturing workflows from awareness to conversion.
• Monitor KPI performance and ROI of lifecycle campaigns; report findings to stakeholders.
• Collaborate with cement and ACM commercial teams, IT, and enterprise teams on messaging and priorities.
• Promote safety and health policies in all work environments.

Skills

Data-driven marketing

Lifecycle management

A/B testing

Data analysis

Strong writing

Education

Bachelor's degree or 8 years equivalent

Tools

Salesforce CRM

Salesforce Pardot/Marketing Cloud

Zapier

Job description

CRM & Lifecycle Marketing Manager

Requisition ID: 17589

Location:

Chicago, IL, US, 60606

Pay Type: Salary

Position type: Full-time / Salary

Estimated Wage Range $83,000 - $167,300/Annually

COMPANY OVERVIEW

Amrize is building North America. From bridges and railways to data centers, schools, offices and homes, our solutions are inside the buildings and infrastructure that connect people and advance how we live. And we invite you to come and build with us.

As the partner of choice for professional builders, we offer advanced branded solutions from foundation to rooftop. Wherever our customers are, whatever their job, we’re ready to deliver. Our 19,000 colleagues work across 1,000 sites supported by an unparalleled distribution network. Infrastructure, commercial and residential, new build, repair and refurbishment: We’re in every construction market.

Amrize listed on the New York Stock Exchange and the SIX Swiss Exchange on June 23, 2025, following our spinoff as an independent company. Join us and build your ambition.

Learn more at www.amrize.com/careers (https://www.amrize.com/us/en/careers.html)

Description:

Join Amrize as a CRM & Lifecycle Marketing Manager and help construct what's next. If you're ready to put your skills to work on projects that matter — and build a career with a company that’s building North America — we want to hear from you!

ABOUT THE ROLE

We are seeking a data-driven, strategic Marketing Manager to lead our customer acquisition and retention efforts. This role is built for a CRM expert who lives and breathes lead lifecycle management. You will be responsible for building the bridge between marketing curiosity and sales conversion by leveraging Salesforce and Marketing Cloud to create sophisticated, automated customer journeys.

The ideal candidate doesn't just "send emails", they build ecosystems for long-term impact. You will define how we identify high-value prospects, how we nurture them through the funnel, and how we measure success at every touchpoint.

WHAT YOU'LL ACCOMPLISH

• Lead Generation & Strategy: Develop and execute multi-channel lead generation campaigns to fuel the sales pipeline, ensuring a steady flow of high-quality prospects.

• CRM Management (Salesforce): Act as the marketing lead for our Salesforce instance. Oversee data hygiene, lead routing rules, and the integration between sales and marketing activities.

• Marketing Automation (Marketing Cloud): Design, build, and deploy automated journeys in Salesforce Marketing Cloud, including welcome series, re-engagement campaigns, and cross-selling. Optimize platform capabilities for segmentation, personalization and performance.

• Campaign Execution & Schedule Management: Manage the cross-market email marketing calendar for customer and prospect communications. Oversee campaign development, scheduling, QA, launch, and mobile optimization.

• Lead Scoring & Optimization: Develop and refine our lead scoring models to prioritize high-intent prospects, ensuring the Sales team focuses their energy on the most impactful leads.

• Lead Nurturing: Create personalized, high-touch nurturing workflows that move leads from awareness to conversion.

• Performance Analytics: Monitor and report on key performance indicators (KPIs) such as MQL-to-SQL conversion rates, email engagement metrics, and overall ROI of lifecycle campaigns.

• Cross-Functional Collaboration: Work closely with our cement and ACM commercial organizations, IT commercial teams, marketing and enterprise teams to align messaging and strategic priorities.

• Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.

WHAT WE'RE LOOKING FOR

Education: Bachelor's degree or 8 years of equivalent experience

Required Work Experience:

• 8+ years of experience in B2B or high-growth B2C marketing, with at least 2 years in a CRM lead role.
• Proven ability to map out a customer journey from first touch to final sale.
• Deep understanding of lead scoring logic, behavioral triggers, and A/B testing methodologies.
• You enjoy "nerding out" on data. You use metrics to tell a story and justify budget spend or tactical shifts.
• Exceptional writing skills for crafting compelling nurture copy and the ability to present complex data to executive leadership.
• Ability to set strategic and campaign-level KPIs, develop and implement performance measurement tools, understanding of and translate data into actionable recommendations.

Required Technical Skills: Advanced proficiency in Salesforce CRM and Salesforce Pardot/Marketing Cloud is required. Experience with automation platforms like Zapier is a plus. Certification (e.g., Pardot, Marketing Cloud Email Specialist or Consultant) is a major plus.

Travel Requirements: 25-40%

Additional Requirements:

• Position is in a high-volume, rapidly paced environment that requires problem solving, analytical and verbal/written communication skills, so an ideal candidate will have strong experience leading both strategic development and tactical execution.
• Strong understanding of deliverability best practices and campaign performance optimization.
• Strong project management experience with complex, multi-step programs, multiple stakeholders and competing priorities
• Self-starter with a strong work ethic and equal ability to work collaboratively with a team, cross-functionally, and with senior leadership
• Comfort in leveraging analytics and performance metrics and provide guidance to the team to make decisions
• Successful candidates must adhere to all safety protocols and proper use of Amrize approved Personal Protection Equipment ("PPE"), including but not limited to respirators. Subject to applicable law, employees that are required to wear respirators must be clean shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.

WHAT WE OFFER

• Competitive salary
• Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
• Employee Stock Purchase Plan
• Medical, Dental, Disability and Life Insurance
• Holistic Health & Well-being programs
• Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
• Vision and other Voluntary benefits and discounts
• Paid time off & paid holidays
• Paid Parental Leave (maternity & paternity)
• Educational Assistance Program
• Dress for your day

BUILDING INCLUSIVE WORKSPACES

At Amrize, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. We're seeking builders, creative thinkers and innovators. Come put your expertise to work while developing the knowledge and skills to drive your career forward. With us you’ll have the chance to build your ambition!

Amrize North America Inc. takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Amrize North America Inc, and its respective subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need. Amrize Canada Inc. is committed to the principles of employment equity and encourages the applications from women, visible minorities, and persons with disabilities. Amrize North America Inc. participates in E-Verify and will provide the federal government with your I-9 information to confirm that you are authorized to work in the United States.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please email [e-mail] . This email address should only be used for accommodations and not general inquiries or resume submittals. In Ontario, our organization/business is committed to fulfilling our requirements under the Accessibility for Ontarians with Disabilities Act. Under the Act, accommodations are available on request for candidates taking part in all aspects of the selection process.

While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.

Nearest Major Market: Chicago