CRM Delivery Specialist

Informa PLC; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working culture

25 days annual leave

Private medical insurance

Pension scheme

Volunteer days

Job summary

Taylor & Francis Group is seeking a CRM Delivery Specialist to drive evidence-based email marketing initiatives in the US. You will gather requirements, plan, and execute campaigns while aligning with brand standards and compliance.

You will collaborate with marketing and CRM teams to ensure campaigns meet objectives and regulatory guidelines. The role requires data-driven decision making, strong collaboration, and the ability to translate insights into actions.

Qualifications

• Strong understanding of email strategy, execution, and testing.
• Experience delivering campaigns with Salesforce Marketing Cloud or Pardot.
• Ability to analyze data and translate insights into action.
• Knowledge of data protection laws (GDPR, CAN-SPAM).
• Experience gathering requirements and data for campaign plans.
• Basics of CMS, web databases and Office tools.

Responsibilities

• Collaborate with planning teams and CRM Delivery Manager on best practices for email planning and execution.
• Leverage channel expertise to execute campaigns and one-off emails with stakeholders in content and CRM teams.
• Analyze campaign performance metrics and provide actionable insights to planners.
• Design, implement, and optimize email performance strategies and share learnings with teams.
• Utilize templates and pre-approved assets to ensure brand consistency when building journeys.
• Maintain and update reports, budgets, and trackers to support efficiency.
• Foster strong working relationships with colleagues and external providers for seamless delivery.
• Identify skills gaps and pursue opportunities to enhance expertise.

Skills

Email marketing

Salesforce Marketing Cloud

Pardot

Data analysis

CMS / web databases

Microsoft Office

Communication

Tools

Salesforce Marketing Cloud

Pardot

Job description

The CRM Delivery Specialist will gather requirements, plan, execute, and report on evidence-based email marketing activities. They will provide support, recommendations, and best-practice guidance to marketing colleagues on campaign setup and management. The role involves actively contributing to team and departmental objectives while demonstrating a strong understanding of customer needs and competitive dynamics to develop effective marketing plans and inform commercial decisions. The specialist will collaborate closely with internal stakeholders across marketing teams and departments to ensure alignment and drive successful outcomes.,

• Collaborate with marketing planning teams and CRM Delivery Manager to provide guidance on best practices for email planning and execution.
• Leverage channel expertise to execute campaigns and one-off emails, working closely with stakeholders in content and CRM teams to ensure alignment
• Analyze campaign performance metrics and provide actionable insights and recommendations to planners for continuous improvement
• Design, implement, and optimize email performance strategies, sharing key learnings and results with broader teams to enhance overall campaign effectiveness
• Utilize templates and pre-approved assets managed by the CRM Automation team to ensure brand consistency and compliance when building customer journeys
• Maintain and update reports, budgets, and trackers as required to support operational efficiency and transparency
• Foster strong working relationships with colleagues, customers, potential customers, and third-party service providers to ensure seamless collaboration and delivery
• Take ownership of personal development by identifying and addressing skills gaps, proactively seeking opportunities to enhance expertise and performance

Skills and Behaviours Required

• Strong understanding of best practices in email strategy, execution, and testing
• Proficiency in delivering high-quality email campaigns using platforms such as Salesforce Marketing Cloud or Pardot
• Ability to analyze data effectively and translate insights into actionable strategies
• Solid knowledge of data management best practices and relevant legislation (e.g., GDPR, CAN-SPAM)
• Experience in gathering requirements and data, and leveraging insights to inform and optimize campaign plans
• Familiarity with industry best practices and compliance with data protection regulations
• Proficiency in core Microsoft Office applications (Word, Excel, PowerPoint) and experience with web/cloud-based databases, CMS platforms, and email creation tools. Experience with Salesforce Marketing Cloud or Pardot is advantageous
• Demonstrates strong customer and commercial awareness, including an understanding of the competitive landscape, potential partner organizations, and emerging market trends
• Data-Driven Decision Making: Ability to gather customer and market data and make effective decisions based on it
• Strong Communication and Collaboration: Builds strong partnerships internally and externally through clear, collaborative communication and teamwork
• Change Management: Demonstrates a positive attitude toward change, actively supports its implementation, and contributes ideas to manage and adapt changes based on customer needs
• Innovation and Industry Awareness: Develops creative ideas to improve work processes or outcomes and stays up-to-date with emerging marketing and industry trends
• Planning and Prioritization: Effectively plans, prioritizes, and manages tasks to ensure timely delivery of objectives
• Process Compliance: Takes accountability for adhering to agreed processes and operates effectively within a compliance framework
• Business Acumen: Leverages knowledge and past experiences to enhance effectiveness, improve working practices, and drive results
• Commitment to Self-Development: Proactively focuses on personal growth and skill development to continuously improve performance

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.

The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our offices to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire. Please note that our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city. If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact <email>Your request will be dealt with in the strictest confidence. Taylor & Francis Group, an Informa Business We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you can show us your best self. This could include having the application form in a different format, having more time for questions, or anything else. Please ask us; we are happy to be flexible! Please contact <email>

Being Yourself at Taylor & Francis

As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at conference - you get the flexibility and support to work from home or remotely.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme - offering 24/7 well-being support
• Share Match - Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care