Creator Incubation Manager (Electronics Category) - TikTok Shop

TikTok; Los Angeles (CA); On-site; MXN 900,000 - 1,300,000; Full time

Job summary

TikTok is seeking a Creator Incubation Manager (Electronics Category) to nurture and elevate high-potential e‑commerce creators. You will match creators with curated category assortments, co-create impactful content, and train agency hosts and livestreamers. You’ll translate data into strategies to drive ongoing performance improvements.

Join a team focused on innovative, secure, and intuitive commerce experiences on TikTok, with a global ecosystem and continued growth in the e‑commerce space.

Qualifications

• Strong analytical and strategic thinking with ability to translate data into actionable plans.
• Deep understanding of e-commerce content (short video & livestreaming) and content strategies.

Responsibilities

• Incubate and grow high-potential e-commerce creators across electronics category.
• Co-create compelling content with creators to drive GMV growth.
• Provide hands-on training for agency hosts and livestreamers on tools and scripts.
• Perform post-livestream data reviews and translate insights into actionable strategies.
• Ensure creators adhere to platform guidelines and maintain quality standards.

Skills

Analytical thinking

Strategy

Communication

Livestreaming experience

E-commerce savvy

Job description

Responsibilities

Team Intro
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.
We are looking for a passionate and strategic Creator Incubation Manager (Electronics Category) to join our team. You will be responsible for nurturing and elevating high-potential e-commerce creators, helping them master content creation techniques to drive their GMV growth. Rather than general creator recruitment, your core focus will be matching the right creators with curated category product assortments, co-creating high-impact content to achieve explosive sales growth. Additionally, you will provide hands‑on training for agency and individual livestream hosts, guiding them on livestream tools, scripts, and post‑session data reviews. A key part of your role will be translating data into actionable strategies and successfully persuading creators to adopt them for continuous performance improvement.

Responsibilities:

• Empower and incubate high-potential e‑commerce creators by guiding them on e‑commerce content production techniques, increasing their posting frequency and content quality, and ultimately driving their GMV growth.
• Deeply understand curated product assortments within focus categories and identify the most suitable creators for them. Co‑create compelling content with these creators to achieve massive sales breakthroughs that outpace the broader market.
• Provide comprehensive training and guidance for agency hosts and individual livestreamers. Help them master livestreaming tools, refine and optimize their on‑camera scripts (talk tracks), and encourage higher streaming frequency to maximize the ROI of each session.
• Conduct in‑depth post‑livestream data reviews with creators. Leverage data analysis to formulate highly actionable strategies, successfully persuade hosts/creators to adopt these recommendations, and track execution to ensure improved results.
• Ensure creators maintain high‑quality content standards and adhere to platform guidelines to build a healthy and sustainable e‑commerce ecosystem.

Qualifications

Minimum Qualifications

• Strong analytical and strategic thinking skills, with the distinct ability to translate data into actionable plans and successfully persuade creators/hosts to execute them.
• Deep understanding of e‑commerce content (short video & livestreaming) and the ability to co‑create content strategies that perfectly match specific product assortments.
• Service‑oriented mindset, patience, and excellent communication skills to deeply coach, train, and build trust with creators and agency hosts.

Preferred Qualifications

• 3+ years of experience in e‑commerce operations, creator incubation, or livestreaming management.
• Proven track record of delivering comprehensive livestream training, optimizing livestream scripts, and driving measurable GMV growth for creators or brands.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request