Creative Studio Lead, Campaigns

Waymo; Mountain View (CA); Hybrid; USD 210,000 - 259,000; Full time

Job summary

Waymo is seeking a senior marketing leader to shape brand narratives and scale campaigns across channels. You will own the verbal brand standards, write compelling copy, and guide multi-disciplinary teams to deliver high-impact creative that translates cutting-edge autonomous driving technology into relatable consumer messages.

The role sits in a hybrid environment, reporting to the Group Creative Marketing Lead, and requires a track record of growing a consumer brand with global resonance.

Qualifications

• 10+ years of experience in brand creative, copywriting, or creative direction, in-house or agency.
• Proven track record leading multi-disciplinary creative teams of copywriters, designers and editors.
• Strong portfolio showing mastery in traditional and digital campaigns and storytelling.
• Ability to distill complex technology into clear consumer messaging and scalable brand systems.
• Experience expanding consumer brands internationally with local adaptation.

Responsibilities

• Pioneer bold creative and brand narratives that translate Waymo's frontier technology into human-centered campaigns.
• Drive the creative vision across TV, print, OOH, experiential, and digital channels.
• Own the verbal brand standards and end-to-end writing process for high-quality copy.
• Lead and collaborate with external agencies and production partners to meet fast-paced production demands.
• Build scalable creative systems and templates for fast, localized ad campaigns without sacrificing brand consistency.

Skills

Brand creative

Copywriting

Creative direction

Storytelling

Campaign development

Leadership

Generative AI

Tools

Generative AI

Job description

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver – The World's Most Experienced Driver – to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo's fully autonomous ride‑hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider‑only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but also to build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go‑to‑market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to the Group Creative Marketing Lead.

You will:

• Pioneer bold creative and brand narratives that translate Waymo's frontier autonomous driving technology into clear, compelling, and human‑centered campaigns.
• Drive the creative vision and execution of high‑visibility campaigns across a vast spectrum of mediums, ranging from massive brand initiatives (TV, OOH, print, and experiential) to fast‑paced, always‑on paid social and digital content.
• Own the verbal brand standards and end‑to‑end writing process, setting an exceptional quality bar while remaining a hands‑on writer, writing and reviewing copy to ensure emotional resonance, cultural relevance, and absolute brand alignment.
• Direct and collaborate with external agencies and production partners, translating business briefs into clear creative strategies to streamline high‑volume production demands.
• Build, scale, and optimize repeatable creative systems and modular templates to enable your team to deliver fast‑turnaround, localized digital ad campaigns at speed without sacrificing craft, taste, or brand consistency.

You have:

• 10+ years of experience in brand creative, copywriting, or creative direction at an agency or in‑house marketing team, with a portfolio demonstrating mastery in both traditional and digital mediums.
• 5+ years of direct people management experience, with a proven history of growing, inspiring, and managing multi‑disciplinary creative teams of copywriters, designers, and video editors.
• A strong track record of developing end‑to‑end integrated campaigns across diverse channels, showing your ability to scale creative strategies from broad awareness‑building down to hyper‑focused performance and conversion stages.
• Mastery of storytelling and communication, with a proven ability to distill complex, emerging technology or sophisticated technical subjects into clear, compelling, and highly engaging consumer messaging.
• Demonstrated experience integrating robust design and verbal systems into highly scalable, polished, and culturally resonant creative work.
• An available online portfolio showcasing distinctive, metrics‑driven campaign creative, exceptional copywriting, and an adaptable approach to writing across multiple formats and platforms.

We prefer:

• Experience expanding and scaling a consumer brand internationally, adapting large‑scale marketing campaigns to respect local cultural nuances while maintaining a highly cohesive global brand standard.
• A strong performance marketing and direct‑to‑consumer creative mindset, with a proven track record of using creative performance metrics and rapid testing to optimize campaign copy, conversion, and pipeline growth.
• Exceptional communication and presentation skills, with a demonstrated ability to design compelling pitches and distill complex, frontier technology into simple, human‑centered narratives.
• Masterful stakeholder and executive management skills, including a track record of pitching bold creative directions, resolving conflicting visions, and earning trust with senior, non‑marketing leaders.
• Advanced fluency with Generative AI and AI‑assisted creative tools, utilizing emerging technologies as a strategic multiplier to accelerate copy ideation, asset versioning, and personalization at scale.

Travel Requirements:

• 10% for production support.

Salary Range

$210,000 - $259,000 USD

The expected base salary range for this full‑time position across US locations is listed below. Actual starting pay will be based on job‑related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous company benefits program, subject to eligibility requirements.