Creative & Strategy Lead

Simone Creative, llc; City of Gloversville (NY); Hybrid; USD 67,000 - 83,000; Full time

Job summary

Simone Creative, llc in Gloversville, NY seeks a Creative & Strategy Lead to shape the strategic vision behind client campaigns and ensure high-quality execution across platforms. This role blends hands-on production with strategic leadership within a small, mission-driven team.

You will work closely with the Creative Director to guide projects from concept through delivery, influence brand and campaign strategy, and mentor a collaborative team serving nonprofit and social impact clients.

Qualifications

• 5+ years of experience in marketing, communications, or related field.
• Strong understanding of campaign strategy, messaging, and audience engagement.
• Proficiency in Adobe Creative Suite.
• Excellent writing and editing skills with attention to detail.
• Experience with branding and visual identity.
• Highly organized, able to manage multiple projects at once.
• Comfortable working independently, collaboratively, and in client-facing settings.

Responsibilities

• Collaborate with the Creative Director on marketing strategy, campaign frameworks, and brand positioning.
• Translate client goals into clear, actionable plans with defined messaging and audiences.
• Contribute to brand development, including voice, visual direction, and storytelling.
• Ensure all creative work is on-brand and consistent across digital and print platforms.
• Provide direction and feedback to team members (graphic designer, social media manager, web specialist).
• Contribute to brainstorming and develop concepts for visuals, copy, and campaign strategy.
• Execute and refine creative assets across formats, including design, copywriting, and campaign materials.
• Manage campaign execution, timelines, deliverables, and priorities.
• Oversee the social media content calendar to ensure alignment with overall strategy.
• Maintain clear communication to keep projects moving efficiently.
• Contribute to client meetings with input on strategy, messaging, and creative direction.
• Guide clients in refining marketing approaches and brand positioning.
• Support a consistent, high-quality client experience from planning through delivery.

Skills

Campaign strategy

Audience engagement

Adobe Creative Suite

Writing and editing

Branding and visual identity

Organization and project management

Independent and client-facing work

Tools

Adobe Creative Suite

Job description

As Creative & Strategy Lead, you’ll help shape the strategic vision behind client campaigns while ensuring high-quality execution across all platforms. This is a doer + thinker role, balancing strategic leadership with hands-on creative production across client projects. Working closely with the Creative Director, you’ll guide projects from concept through execution, contribute to brand and campaign strategy, and support a small, collaborative team serving mission-driven organizations.

Location

Gloversville, NY (Hybrid - remote with in-office work as needed)

Hours

Full-time with flexible schedule

Compensation

$32-$40/hour, based on experience

Key Responsibilities

• Collaborate with the Creative Director on marketing strategy, campaign frameworks, and brand positioning.
• Translate client goals into clear, actionable plans with defined messaging and audiences.
• Contribute to brand development, including voice, visual direction, and storytelling.
• Ensure all creative work is on-brand and consistent across digital and print platforms.
• Provide direction and feedback to team members (graphic designer, social media manager, web specialist).
• Contribute to brainstorming and develop concepts for visuals, copy, and campaign strategy.
• Execute and refine creative assets across formats, including design, copywriting, and campaign materials.

Project & Team Oversight

• Manage campaign execution, timelines, deliverables, and priorities.
• Oversee the social media content calendar to ensure alignment with overall strategy.
• Maintain clear communication to keep projects moving efficiently.
• Contribute to client meetings with input on strategy, messaging, and creative direction.
• Guide clients in refining marketing approaches and brand positioning.
• Support a consistent, high-quality client experience from planning through delivery.

Qualifications

• 5+ years of experience in marketing, communications, or a related field
• Strong understanding of campaign strategy, messaging, and audience engagement
• Proficiency in Adobe Creative Suite
• Excellent writing and editing skills with attention to detail
• Experience with branding and visual identity
• Highly organized, able to manage multiple projects at once
• Comfortable working independently, collaboratively, and in client-facing settings

Bonus Skills

• Experience working with nonprofit or mission-driven organizations
• Capital campaign or fundraising communications experience
• Familiarity with web strategy, UX, or digital advertising

This role is designed to expand. As creative and leadership responsibilities grow, there will be opportunities for increased scope and compensation.

1. Why are you interested in working with an agency that provides marketing support for nonprofits and mission-driven work?

2. Which past project or piece of work are you most proud of, and why?

3. What inspires you to do your best creative work?

4. Tell us about a cause or a project that really mattered to you - what drew you to it?

5. How do you approach collaboration in a team setting, especially when working toward a shared mission?

We're looking for people who are creative, collaborative and care about making a difference in our community. If that sounds like you, we'd love to hear from you - let's see what good we can do together.