Creative Strategist

Advantage Solutions; Minneapolis (MN); On-site; USD 70,000 - 90,000; Full time

Job summary

Advantage Solutions is looking for a Creative Strategist based in Minneapolis, MN. This role involves translating market and consumer trends into business opportunities while providing strategic guidance to clients. You will work closely with the creative team to develop and execute merchandising strategies across various channels.

The ideal candidate has 6–8 years of experience in trend forecasting or product development, and advanced skills in PowerPoint for visual storytelling. Travel may be part of the role.

Qualifications

• 6–8 years in trend forecasting, product development, or strategy.
• Advanced proficiency in PowerPoint with strong visual storytelling skills.
• Some travel expected.

Responsibilities

• Research market trends using various resources.
• Create and present custom trend analysis reports.
• Lead creative experiences to enhance merchandising concepts.
• Serve as a trusted advisor to clients for business growth.
• Identify new brands and products that align with initiatives.
• Provide strategic guidance through workshops and projects.

Skills

Trend forecasting

Product development

Strategic guidance

Visual storytelling

Education

Bachelor's degree

Tools

PowerPoint

Job description

Creative Strategist

Location: Minneapolis, MN. The Creative Strategist at JLB is responsible for translating market and consumer trends into actionable business opportunities and providing strategic guidance to clients across retail, merchant, and brand functions.

Summary

Leverages trend research from global resources, trade shows, and digital analytics to uncover white space opportunities and shape assortment, product development, and merchandising strategies.

Responsibilities

• Research macro, consumer, cultural, and category‑specific market trends using trend resources, trade shows, market tours, and digital research.
• Create and present custom trend analysis reports that include macro, consumer, and product trends, integrating concise storytelling to influence product and merchandising strategies.
• Lead creative experiences by directing the creative team to bring white space opportunities and merchandising concepts to life in‑store and online.
• Serve as a trusted advisor to clients, deeply understanding their strategies and the marketplace to recommend opportunities that drive business growth.
• Identify new brands, products, styles, and business opportunities that align with company initiatives and navigate the difference between fad and long‑term trends.
• Provide strategic guidance and inspire action through trend safaris, workshops, line‑review support, and ad‑hoc projects, curating itineraries and ideation plans aligned with client needs.

Qualifications

• Education: Bachelor’s degree.
• Experience: 6–8 years in trend forecasting, product development, or strategy.
• Presentation design: Advanced proficiency in PowerPoint with strong visual storytelling skills.
• Travel: Some travel expected.

Job Will Remain Open Until Filled

This position remains open until filled.

Equal Employment Opportunity Statement

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. Reasonable accommodations will be provided for applicants or employees with known disabilities.