Creative Strategist

Meta; Miami (FL); On-site; USD 133,000 - 190,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks a Creative Strategist to craft campaigns that connect brands with audiences, balancing human insights with AI-enabled tools across Reels, Feed, and messaging. You will build strategic plans, forge client relationships, and shape creative systems that drive engagement and measurable business results.

You will lead cross-functional teams, translate data into persuasive narratives, and scale innovative ideas with speed.

Qualifications

• 8+ years of creative strategy experience with a track record of impact on large scale/complex creative organizations.
• Creative fluency across Meta's suite of ad products from Reels, Feed, Messaging.
• Hands on experience building persuasive presentations, mockups and videos.
• Experience leading cross-functional initiatives and influencing cross-functional stakeholders.

Responsibilities

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta.
• Build crucial relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies.
• Build creative solutions that inspire, influence and drive client action.
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress.
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success.
• Learn fast to quickly decode and deploy emerging capability at the speed of Meta technology.
• Identify client’s creative challenges and develop, deploy, and scale innovative ideas and solutions.

Skills

8+ years in creative strategy

Creative fluency across ad products

Persuasive presentations

Cross-functional leadership

Job description

As a Creative Strategist, you will develop campaigns that build meaningful connections between brands and audiences? As a Creative Strategist, you'll have the opportunity to craft campaigns that forge deep emotional connections between brands and audiences. Your work will focus on driving user value across our platforms while delivering meaningful business growth for our partners.We're not just building campaigns, we're building systems of ideas that resonate with real people and maximize the impact of our content and ad delivery platforms. This means combining human insight and creative intuition with powerful tools to make the most out of our complex platform ecosystem and deliver results that truly matter.As a member of our team, you'll be part of a team of creatives focused on understanding human behavior and crafting stories that move people. You'll have the opportunity to work on high-profile campaigns for major global brands, developing innovative strategies that drive engagement, build brand awareness, and ultimately, drive business results—all with the human experience at the center.If you're excited about blending creativity with strategic thinking, and want to be part of a team that puts people first while shaping the future of marketing

Creative Strategist Responsibilities:

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build crucial relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
• Build creative solutions that inspire, influence and drive client action
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
• Learn fast to quickly decode and deploy emerging capability at the speed of Meta technology
• Identify client’s creative challenges and develop, deploy, and scale innovative ideas and solutions

Minimum Qualifications:

• 8+ years of creative strategy experience with a track record of impact on large scale/complex creative organizations
• Creative fluency across Meta's suite of ad products from Reels, Feed, Messaging
• Hands on experience building persuasive presentations, mockups and videos
• Experience leading cross-functional initiatives and influencing cross-functional stakeholders

Preferred Qualifications:

• Experience leveraging AI tools (e.g., generative AI) to enhance creative development or campaign optimization
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Consultancy background
• Data Science experience/knowledge
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$133,000/year to $190,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.