Creative Strategist

HH Global Group; Illinois; On-site; USD 100,000 - 140,000; Full time

Job summary

HH Global Group is seeking a Creative Strategist to translate client requirements into AI-first, scalable creative concepts across global markets. You will leverage 1P generative AI tools to develop, test, and iterate strategic concepts for multiple channels, collaborating with the Art Director to ensure coherent direction and localization.

The role demands hands-on leadership, strong copywriting, and a track record in Direct Response campaigns, with an emphasis on global scalability and

Qualifications

• A fine arts degree (preferred) or an undergraduate degree in graphic design, visual communication, typography, or a related subject, or equivalent professional experience.
• 6 - 8 years of creative strategy experience, with hands‑on expertise in leveraging 1P generative AI toolsets for scalable global deployment.
• Proven track record of conceptualizing and delivering Direct Response campaigns across multiple performance channels.
• Strong copywriting skills across various marketing channels.
• Ability to partner with global clients to translate business goals into AI‑first creative strategy.
• Excellent interpersonal skills to communicate complex concepts to global stakeholders and teams.
• Experience with Google 1P tools (Gemini, Veo, Imagen, Google Flow, Music AI Sandbox, Nano Banana, Google Stitch).
• Leadership experience, team-building, delegation, and cross-functional collaboration.
• Solid knowledge of art history, design history, photography, and current cultural zeitgeist.
• Comfort collaborating in a distributed model and openness to feedback.

Responsibilities

• Actively leverage client’s proprietary 1P generative AI tools to distill briefs into scalable, intelligent creative strategies.
• Define and champion an AI-first creative strategy for multi-market adaptation and fast execution.
• Pitch AI-driven concepts to internal stakeholders and present frameworks to global teams.
• Provide strategic leadership and direction to inspire and oversee multi-market campaigns.
• Ensure outputs align with global brand standards and response goals.
• Lead multiple global strategy initiatives from concept to production under tight deadlines.
• Collaborate with cross‑functional partners and client stakeholders to align priorities.
• Ask smart questions, take calculated risks, and embrace new AI-driven frameworks.

Skills

Creative strategy

Direct Response campaigns

Copywriting

AI-first strategy

Global localization

Stakeholder communication

Leadership / team management

Art history knowledge

Team collaboration

Feedback reception

Education

Fine arts degree or graphic design/visual communication background

Tools

Gemini (Google 1P Tools)

Veo

Imagen

Google Flow

Music AI Sandbox

Nano Banana

Google Stitch

Job description

Join the global leader in responsible marketing activation services

At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.

Our Client

This team is fully focused on pioneering advanced AI toolsets and multi-agent workflows to conceptualize, produce, and adapt high-performing DR creative assets at extraordinary velocity and scale across multiple global markets. By merging cutting-edge generative technology with modular design systems, the studio accelerates multi-market localization, dynamic asset personalization, and cross-channel distribution without compromising brand integrity or visual fidelity.

Role Summary

We are looking for a Creative Strategist who is able to interpret our client’s business requirements and translate them into intelligent, effective, AI-first creative solutions scalable across global markets. Operating with a hands-on, AI-first mindset, you will actively utilize and leverage our client’s proprietary first-party (1P) generative AI tools to develop, test, and iterate holistic creative strategic concepts across multiple marketing channels, often working to tight deadlines. The Creative Strategist will work in partnership with the Art Director, using 1P AI capabilities to provide coherent creative direction that supports global localization and adaptation, and will support the client in pitching AI-driven creative concepts to internal stakeholders, as well as communicating ideas and creating prototypes for other team members.

Key Responsibilities

• Actively leverage and harness the client’s proprietary 1P generative AI tools to distill abstract business concepts and client briefs into refined, intelligent creative strategies designed for scalable global deployment.
• Define and champion an AI-first creative strategy, ensuring clear alignment across design teams to maximize multi-market adaptation, output quality, and execution speed using generative tools.
• Pitch strategic creative concepts confidently to internal stakeholders and present AI-driven frameworks clearly to cross-functional global teams.
• Provide strong strategic leadership, guidance, and direction to inspire, develop, and oversee team members executing multi-market campaigns.
• Ensure all localized and scaled creative strategic outputs align seamlessly with global brand standards and strategic direct response goals.
• Lead multiple global strategy initiatives from concept to production in accordance with tight market deadlines.
• Collaborate closely with cross-functional global partners, production teams, and client stakeholders to align on strategic priorities.
• Ask smart questions, take calculated risks, and champion new AI-driven strategy frameworks and experimental workflows utilizing 1P generative tools.

Qualifications, Skills & Experience

• A fine arts degree (preferred) or an undergraduate degree in graphic design, visual communication, typography, or a related subject, or equivalent professional experience.
• 6 - 8 years of creative strategy experience, with demonstrated hands‑on expertise in leveraging 1P generative AI toolsets for scalable global deployment and multi‑market adaptation.
• Proven track record of conceptualizing and delivering successful Direct Response (DR) campaigns across multiple performance channels.
• A strong background in compelling, results‑driven copywriting across various marketing channels.
• Ability to partner with global clients to understand detailed business goals and formulate an AI‑first creative strategy tailored for multi‑region impact.
• Excellent interpersonal skills to clearly articulate complex strategic concepts, localized positioning, and AI workflows to global stakeholders and creative teams.
• Google 1P Tools: Experience in working Google proprietary AI tools including Gemini, Veo, Imagen, Google Flow, Music AI Sandbox, Nano Banana, Google Stitch
• Ability to work effectively in a team setting, including synthesizing abstract ideas into concrete design implications.
• Extensive supervisory experience (including leadership, team‑building, and delegation) leading and managing a creative team.
• A solid grasp of art history, design history, photography and the visual arts, pop culture, and counterculture; fluency in current technology, politics, a deep understanding of the zeitgeist of social tastes and current affairs.
• Be excited about collaborating and communicating closely with teams and other stakeholders via a distributed model to regularly deliver design solutions for approval.
• Be open to receiving feedback and constructive criticism

This position must be located in the Central or Pacific USA Time Zone.

For New York and California applicants: The salary range for this position is $100,000 to $140,000 annually. Actual compensation packages are based on a variety of factors that are unique to each candidate, including skill set, experience, certifications and work location. This range may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus targets, benefits and/or other applicable incentives.

Belonging is at the heart of HH Global. We don’t just talk about inclusion; our teams recognize it as a fundamental part of our culture. Join the global leader in responsible marketing activation services and bring your authentic self to a team that values you for who you are.

HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.