Creative Operations Lead, Advertiser Enablement - Creative

TikTok; New York (NY); On-site; USD 159,000 - 288,000; Full time

Job summary

TikTok is seeking a Creative Operations Lead, Advertiser Enablement to guide advertiser enablement across verticals from New York, partnering with Sales, Product, and Creator teams to drive business growth.

You will mentor client operations managers, set strategic direction, and voice advertiser needs in product and GTM planning, while shaping scalable playbooks and best practices for global impact.

Qualifications

• 5+ years of experience in advertising, product marketing, or creator partnerships with leadership experience.
• Experience scaling creator-led or digital marketing programs across multiple verticals.
• Strong background in client enablement, GTM strategy, and cross-functional program management.
• Ability to present to C-level executives and industry leaders with clarity.
• Excellent communication and analytical storytelling using data.

Responsibilities

• Define and drive advertiser enablement vision across verticals.
• Partner with Sales and Product to influence global go‑to‑market strategies.
• Translate needs into scalable playbooks, resources, and recommendations.
• Lead workshops educating advertisers on TikTok solutions and ecosystem.
• Oversee vertical-specific best practices, insights, and product training.
• Collaborate with Legal, Operations, and Creator Partnerships to scale processes.
• Represent TikTok in client conversations and industry forums.

Skills

Advertising

Product marketing

Creator partnerships

GTM strategy

Cross-functional PM

Executive communication

Data-driven decision making

Job description

Responsibilities

We are seeking a Creative Operations Lead, Advertiser Enablement to join the Global Monetization Product & Technology (GMPT) team. This is a lead role designed for a dynamic, high-EQ leader with deep expertise in product marketing, creator-led solutions, and client enablement.

In this role, you will lead advertiser enablement efforts across all verticals, guiding how the world’s top brands leverage TikTok’s third‑party and in‑house creative solutions to achieve business growth. You will partner closely with TikTok sales, product, and creator teams to design scalable advertiser strategies, strengthen industry relationships, and build repeatable best practices.

As a Lead, you will also mentor a team of client operations managers/analysts, set strategic direction, and serve as the voice of advertiser needs in global product and go-to-market planning.

Responsibilities

• Define and drive the advertiser enablement vision across multiple verticals (Retail, CPG, Auto, Tech, FinServ, Travel, Entertainment, etc.).
• Partner with Sales and Product leadership to influence global go‑to‑market strategies for creator and third‑party solutions.
• Translate advertiser needs into scalable playbooks, resources, and strategic recommendations.
• Lead high‑impact workshops and activations that educate advertisers on TikTok’s creative solutions and creator ecosystem.
• Oversee development of vertical‑specific best practices, insights reports, and product training materials for internal and external use.
• Champion the adoption of emerging creator‑led and 3P product solutions across verticals.
• Act as a partner to top global and regional advertisers, guiding them on leveraging TikTok for full‑funnel marketing success.
• Represent TikTok in key client conversations, industry forums, and executive‑level briefings.
• Strengthen long‑term relationships with brands and agencies through innovative creator‑led strategies.
• Collaborate with Creator Partnerships, Legal, and Operations teams to streamline contracting, compliance, and payments at scale.
• Influence product development by sharing advertiser feedback, campaign learnings, and industry trends with PM and Engineering teams.
• Work closely with regional PSO and GTM teams to ensure operational rigor and alignment across markets.
• Set performance standards, create growth opportunities, and foster a collaborative, high‑impact culture.

Qualifications

Minimum Qualifications:

• 5+ years of relevant experience in advertising, product marketing, or creator partnerships, with leadership experience.
• Proven expertise in developing and scaling creator‑led or digital marketing programs across multiple verticals.
• Strong background in client enablement, GTM strategy, and cross‑functional program management.
• Comfortable presenting to C‑level executives, industry leaders, and creative partners alike.
• Exceptional communication skills across all channels and formats.
• Analytical thinker with proven ability to leverage data for decision‑making and storytelling.
• Track record of driving strategic impact in fast‑paced, high‑growth environments.

Preferred Qualifications:

• Experience running cross‑vertical or global marketing enablement programs.
• Direct experience building or scaling creator partnerships programs.
• Hands‑on familiarity with TikTok as a creator or community participant.
• Experience leading teams across regions and time zones.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $159000 - $288000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.