Creative Marketing Specialist

Headway Inc; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Professional development support

20 days vacation + holidays

Hybrid work option

Job summary

Headway Inc. is seeking a Creative Marketing Specialist to join our team and drive innovative, data-driven campaigns for our leading brain training product. You’ll generate ideas, test hypotheses, and collaborate with designers to produce compelling visuals across formats.

You will use market insights, AI tools, and performance metrics to optimize campaigns, while maintaining a strong creative-analytic balance. Hybrid work supports flexibility and collaboration.

Qualifications

• 1+ years of experience in creative marketing.
• Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center etc).
• Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Runway, or similar).
• Understanding of key marketing metrics and the marketing funnel.
• Ability to create clear and structured briefs for designers (static and video creatives).
• A mix of creative and analytical thinking, proven by previous experience.
• Proactive and self-driven mindset — eager to learn, grow fast, and adapt in a dynamic environment.
• Interest in tracking content trends and best-performing ad practices on social media.
• English at Intermediate level or higher — comfortable communicating with teammates and stakeholders.
• Openness to sharing and discussing ideas and providing constructive feedback.

Responsibilities

• Explore the market and competitors to identify trends and translate them into creative ideas.
• Generate and test creative hypotheses for advertising campaigns.
• Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
• Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
• Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
• Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
• Participate in shoots for advertising creatives, collaborating with our in-house video production team.

Skills

Creative marketing

Market analysis tools

AI tools

Marketing metrics

Briefing for designers

Creative + analytical

Proactive mindset

Content trend tracking

English communication

Collaboration & feedback

Tools

AppMagic

Facebook Ad Library

TikTok Creative Center

ChatGPT

Gemini

Claude

Runway

Job description

Creative Marketing Specialist

This job is perfect for you if you want to:

• Become an expert in creative marketing. You’ll work with top‑notch approaches while learning from a team that constantly pushes the boundaries to stay #1 in the niche.
• Work with driven, experienced teammates. You’ll work side‑by‑side with specialists from all areas, brainstorming, testing, and constantly exchanging ideas and knowledge.
• Make a real impact on the performance of a #1 brain training product. You’ll come up with creative ideas and actually see the difference your work makes.

What you will do:

• Explore the market and competitors to identify trends and translate them into creative ideas.
• Generate and test creative hypotheses for advertising campaigns.
• Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
• Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
• Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
• Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
• Participate in shoots for advertising creatives, collaborating with our in‑house video production team.

What do you need to join us:

• 1+ years of experience in creative marketing.
• Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center etc).
• Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Nanobanana, Runway, or similar).
• Understanding of key marketing metrics and the marketing funnel.
• Ability to create clear and structured briefs for designers (both static and video creatives).
• A mix of creative and analytical thinking, proven by previous experience.
• Proactive and self‑driven mindset — eager to learn, grow fast, and adapt in a dynamic environment.
• Interest in tracking content trends and best‑performing ad practices on social media.
• English at Intermediate level or higher — comfortable communicating with teammates and stakeholders.
• Openness to sharing and discussing ideas and providing constructive feedback.
• Alignment with the values of our team (more about us — here).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance, company doctor, and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• 20 days of paid vacation per year + public holidays.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full‑time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.