Creative Marketing Lead

Pioneers; United States; On-site; USD 85,000 - 125,000; Full time

Job summary

Pioneers is seeking a Creative Marketing Lead to build our social media, content, and creator strategy from the ground up. This hands-on role will develop the strategy and execute it—from content creation and copywriting to influencer partnerships and measurement.

You will shape our online presence, experiment with new ideas, and build a marketing engine that directly fuels growth, collaborating with recruiters to turn engagement into applicants.

Qualifications

• 2–4 years of experience in social media, content creation, or creative marketing.
• Experience owning and growing social channels end-to-end.
• Strong writing, storytelling, and content creation skills.
• Hands-on with short-form video and social content creation.
• Proficiency with CapCut, Premiere, Canva or similar tools.
• Able to analyze data to guide strategy.

Responsibilities

• Own social media strategy, calendars, publishing, and reporting.
• Create content: shoot/edit short-form video, write hooks/captions, design graphics.
• Build and manage influencer partnerships and creator outreach.
• Develop testimonial and clinician story content with recruiters.
• Create campaigns that drive applicant growth.
• Measure engagement and determine where to invest next.

Skills

Social media management

Content creation

Copywriting

Storytelling

Video editing

Short-form video

Influencer marketing

Creator outreach

Partnership negotiation

Lead generation

Analytics

Self-starter

Strategic execution

Tools

CapCut

Premiere

Canva

Job description

For more than 30 years, we have connected hospitals and healthcare organizations nationwide with travel nurses, allied health professionals, and other critical talent.

We’re looking for a Creative Marketing Lead to build our social media, content, and creator strategy from the ground up. This is a hands‑on role for someone who can develop the strategy and execute it — from creating content and writing copy to building influencer partnerships and measuring their impact on candidate growth.

You’ll have the opportunity to shape how we show up online, experiment with new ideas, and build a marketing engine that directly supports our growth.

What You’ll Do

• Own social media end to end: Lead strategy, content calendars, publishing, community management, and reporting across our social channels.
• Create content: Shoot and edit short‑form video, write hooks and captions, create graphics, and turn recruiter knowledge and clinician stories into engaging content.
• Build our influencer program: Identify and vet healthcare creators, manage outreach, negotiate partnerships, develop creative briefs, coordinate content, and measure performance.
• Turn our community into stories: Partner with recruiters and clinicians to develop testimonials, assignment stories, and other authentic content.
• Connect marketing to recruiting: Build campaigns and lead‑generation initiatives that turn engagement into applicants and candidates.
• Measure what works: Track engagement, audience growth, qualified applicants, creator performance, and placements to determine what’s working and where we should invest next.

What We’re Looking For

• 2–4 years of experience in social media, content creation, creative marketing, or a related field
• Experience directly owning and growing social channels
• Strong writing, content creation, and storytelling skills
• Hands‑on experience creating short‑form video and social content
• Experience with tools such as CapCut, Premiere, Canva, or similar
• Comfortable using analytics and performance data to guide strategy
• Able to work independently and excited about building something from the ground up
• Comfortable moving between strategy and hands‑on execution
• Nice to have: Experience in healthcare staffing, recruitment marketing, influencer marketing, or another talent‑driven industry.