Creative Marketing Coordinator: Social & Content

Socket.dev; Grove (PA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k) / 401(k) matching

Health, dental and vision insurance

Paid time off

Job summary

DuraEdge is seeking a creative, digitally savvy Marketing Coordinator to bring our brand to life across social media, digital channels, email, video and marketing materials. You will manage day-to-day content creation, monitor trends, and collaborate with teams to execute campaigns that increase brand awareness and lead generation.

The role requires hands-on design and video skills, a strong portfolio, and the ability to translate concepts into engaging visuals while coordinating with partners

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field.
• 2+ years of experience in marketing, social media, content creation, graphic design or a related field.
• Strong graphic design skills and a portfolio demonstrating high-quality creative work.
• Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator; experience with Premiere Pro, After Effects or similar video-editing software strongly preferred.
• Demonstrated video editing and content-production experience, particularly short-form social video.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube and TikTok and the best practices for each platform.
• Deep awareness of current social media trends, emerging formats and content strategies.
• Ability to create content that is visually compelling, authentic and optimized for social engagement.
• Strong photography and visual storytelling skills.
• Experience developing and maintaining social media content calendars.
• Experience with email marketing platforms and HTML email creation preferred.
• Experience with CRM, marketing automation and ERP systems; Salesforce, Pardot and NetSuite preferred.
• Experience with paid social and search advertising is a plus.
• Strong communication and interpersonal skills.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Ability to work independently while collaborating effectively with internal teams and external partners.
• Interest in sports, baseball or the sports‑turf industry is a plus.

Responsibilities

• Develop compelling, on-brand creative assets for social media, email, digital advertising, presentations, trade shows and other marketing initiatives.
• Design graphics, social posts, infographics, sales materials, brochures, product guides and other marketing collateral.
• Maintain consistency across all DuraEdge visual communications, including brand standards, typography, imagery and overall creative direction.
• Translate marketing concepts and campaign strategies into engaging visual content.
• Work with internal and external partners, photographers, designers and other creative resources as needed.
• Photograph products, events, ballfields, customers and other brand-related content when appropriate.
• Create and edit engaging short-form and long-form video content for social media, email, websites, sales presentations and other digital channels.
• Shoot and edit video using professional editing tools and mobile content-creation platforms.
• Develop social-first video content, including Reels, TikToks, Shorts and other vertical video formats.
• Add music, graphics, captions, transitions, branding and other elements to create polished, engaging videos.
• Repurpose longer-form content into multiple short-form videos and social assets.
• Help coordinate video shoots with customers, employees, industry experts, Minor League Baseball and other partners.
• Stay current on emerging video formats, editing techniques and content trends.
• Track and report on social media performance, including engagement, reach, video views, follower growth and other relevant KPIs.
• Analyze email campaign performance, including open rates, click-through rates and responses.
• Use performance data and audience insights to recommend improvements to content and campaigns.
• Monitor competitor and industry activity to identify creative and social opportunities.

Skills

Social media

Graphic design

Video editing

Content creation

Photography

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Cloud

Photoshop

Illustrator

Premiere Pro

After Effects

Salesforce

Pardot

NetSuite

Job description

DuraEdge is seeking a creative, digitally savvy Marketing Coordinator to bring our brand to life across social media, digital channels, email, video and marketing materials. You will manage day-to-day content creation, monitor trends, and collaborate with teams to execute campaigns that increase brand awareness and lead generation.

The role requires hands-on design and video skills, a strong portfolio, and the ability to translate concepts into engaging visuals while coordinating with partners