Creative Lead – DTC & Performance Creative

Jobgether; United States; Remote; USD 89,000 - 112,000; Full time

Benefits offered by this job

Fully remote

US time-zone overlap

High ownership

Impact on growth

Job summary

Jobgether, on behalf of a partner company, is seeking a Creative Lead -- DTC & Performance Creative based in the United States. This high-ownership creative leadership role directs the creative engine across agencies and internal teams to drive customer acquisition through paid social.

You’ll translate research and performance data into scalable processes, develop approximately 10 briefs per week, oversee scripts, concepts, hooks, and video edits, and provide clear feedback.

Qualifications

• 4 years of experience in performance creative or related field.
• Proven experience managing creative agencies and partners.
• Strong experience briefing and developing paid social creative for Meta and TikTok.
• Strong understanding of DTC/eCommerce and direct-response marketing.

Responsibilities

• Own end-to-end creative production across agencies and internal team.
• Lead agency relationships and ensure delivery and results.
• Develop ~10 creative briefs per week using research and performance data.
• Oversee scripts, concepts, hooks, video edits, landing-page concepts.
• Provide clear, actionable feedback to strategists, editors and partners.
• Manage workflows and production tracking in Notion.
• Research winning ads, reviews, competitors, and audience insights.
• Analyze creative performance and identify opportunities to test next.
• Translate performance insights into team updates and repeatable systems.
• Collaborate to improve production efficiency and campaign results.

Skills

Performance creative

Creative production

Agency management

Paid social

Analytical skills

Research skills

Tools

Notion

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Lead -- DTC & Performance Creative based in United States.

This is a high-ownership creative leadership role within a fast-growing direct-to-consumer environment where creative is a key driver of customer acquisition.

You’ll oversee the creative engine across agencies and internal teams, ensuring ideas move efficiently from research and briefing through production, QA, testing, and iteration.

The role combines creative leadership, agency management, performance marketing, and data-driven decision-making.

You’ll collaborate closely with strategists, editors, designers, and art direction to consistently raise the quality and effectiveness of paid social creative.

Performance data will guide your decisions, with metrics such as hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue informing what to improve and test next.

You’ll also build scalable systems, workflows, and reporting practices that turn creative learnings into repeatable processes.

This is an ideal opportunity for an experienced performance creative professional who wants meaningful ownership over both creative output and business growth.

Accountabilities

• Own the end-to-end creative production process across multiple external creative agencies and an internal team, managing priorities, quality, delivery, reviews, and performance.
• Lead agency relationships, including running biweekly calls, setting expectations, reviewing output, and holding partners accountable for execution and results.
• Develop approximately 10 creative briefs per week using customer research, audience insights, competitive intelligence, and performance data.
• Oversee and quality-check scripts, static concepts, UGC ideas, hooks, video edits, landing-page concepts, and supporting research.
• Provide clear, actionable creative feedback to strategists, editors, designers, creators, copywriters, and agency partners.
• Manage creative workflows and production tracking through Notion or comparable project-management systems.
• Research winning advertisements, customer reviews, competitors, audience pain points, offers, hooks, and emerging creative patterns to inform new concepts.
• Analyze creative performance and identify which concepts, formats, messages, and executions are working and which opportunities should be tested next.
• Translate weekly performance insights into clear team updates, actionable recommendations, and repeatable creative systems.
• Collaborate across creative and performance functions to continuously improve production efficiency, creative quality, and campaign results.

Requirements

• 4 years of experience in performance creative, creative production, agency management, or a closely related field.
• Proven experience managing creative agencies, vendors, creators, editors, designers, copywriters, or other creative partners.
• Strong experience briefing and developing paid social creative, particularly for Meta and TikTok.
• Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing principles.
• Demonstrated ability to connect creative decisions and production output to performance metrics and broader business outcomes.
• Comfortable managing creative workflows using Notion or similar project and collaboration tools.
• Excellent written communication skills, particularly for asynchronous collaboration, briefing, feedback, and reporting.
• Highly organized, proactive, detail-oriented, and comfortable taking ownership of outcomes in a fast-moving environment.
• Strong analytical and research skills, with the ability to turn customer insights and performance data into actionable creative recommendations.
• Preferred: Experience in health, wellness, supplements, fitness, or consumer health.
• Preferred: Experience managing multiple brands or agency/vendor relationships simultaneously.
• Preferred: Experience sourcing, evaluating, and managing agencies or freelance creative talent.
• Preferred: Experience producing creative performance reports or internal learning updates.
• Preferred: Familiarity with ad libraries, customer-review research, Reddit, Amazon reviews, TikTok research, and competitor analysis.

Benefits

• $8,000--$10,000 USD per month in compensation.
• Performance bonus opportunity of up to $3,000 USD.
• Fully remote working environment.
• US-time-zone overlap preferred, enabling collaboration with distributed teams.
• High-ownership position with direct influence over creative performance and customer acquisition.
• Opportunity to lead creative production across multiple agency partners and an internal team.
• Exposure to DTC, eCommerce, UGC, paid social, and direct-response creative at scale.
• Opportunity to build repeatable systems for creative production, agency management, testing, and performance reporting.
• Close collaboration with Creative Strategists, Editors, Designers, and Art Directors.
• Opportunity to contribute directly to the growth of a high-performing consumer brand.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice:

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.