Creative Lead - Copy & Design for CPG Brand

Amrita Health Foods; Fairfield (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

Amrita Health Foods is seeking a multidisciplinary Creative Lead who blends copy and visual design to shape our brand and drive action across paid and organic channels.

You will own creative concepts from messaging to visuals, collaborating with paid media and content teams, while using AI and modern tools to boost speed and quality without compromising taste and brand integrity.

Qualifications

• Professional experience in both copywriting and design, with a strong portfolio demonstrating both disciplines.
• Experience with consumer brands, preferably ecommerce or DTC.
• Experience creating paid social advertising creative and a strong understanding of organic social content.
• Strong typography, layout, visual hierarchy, and persuasive copywriting skills.
• Ability to translate product features into compelling customer benefits.
• Comfort using AI and emerging creative tools.
• Strong attention to detail, organization, and ability to manage multiple creative projects.
• Comfort receiving feedback, iterating quickly, and working independently without constant direction.
• Experience with food, wellness, CPG, nutrition, or mission-driven consumer brands is a plus.

Responsibilities

• Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts.
• Create strong visual assets that combine copy, typography, imagery, product photography, and design.
• Develop creative for paid social advertising, including static and video concepts.
• Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels.
• Turn topics such as fiber and gut health into simple, compelling consumer education.
• Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions.
• Support email campaigns, product launches, founder communications, and customer education.
• Maintain a consistent brand voice and visual identity across all customer touchpoints.
• Develop templates and creative systems that allow us to produce more high-quality content efficiently.
• Work with our paid media team to review performance and use those learnings to improve future creative.

Skills

Copywriting

Design

Branding

Creative leadership

AI tools

Paid social advertising

Organic content creation

Content strategy

Typography

Project management

Job description

Copy, Design & Brand | Amrita Health Foods

Amrita Health Foods is looking for a multidisciplinary Creative Lead with strong skills in both copywriting and visual design. We are not looking for a designer who can occasionally write copy - or a copywriter who can make basic designs. We want someone who understands how copy and design work together to communicate an idea, build a brand, and drive action.

You will help own how Amrita presents itself externally across paid advertising, organic content, website, email, ecommerce, product launches, and other customer-facing communications. You should also be highly comfortable using AI and modern creative tools to work faster and smarter. These tools should enhance strong creative judgment - not replace it.

About Amrita Health Foods

Amrita Health Foods is a mission-driven food company creating clean, allergen-friendly nutrition using real, recognizable ingredients. Our products are free from the Top 9 allergens, 100% nut-free, and plant-based. We also have a strong social mission focused on creating meaningful employment and vocational opportunities for individuals with developmental disabilities.

As we grow, fiber and gut health are becoming a central part of the Amrita story. Our protein bars already deliver 12 grams of plant-based protein and 10 grams of fiber. We see an opportunity to help consumers think beyond simply, "How much protein am I getting?" and start asking, "How much fiber am I getting too?"

We want Amrita to become a meaningful voice around fiber, gut health, clean nutrition, allergen-friendly eating, and better everyday food.

The Role

The Creative Lead will take business objectives, product benefits, customer problems, offers, and brand stories and turn them into compelling creative. You should constantly be thinking about two questions:

What are we saying? How should we visually communicate it?

You will work across both organic and paid channels. Organic content should educate, build trust, tell stories, and create community. Paid creative needs to capture attention, communicate a clear problem or benefit, and drive action. You need to understand the difference - and know how to create effectively for both.

Key Responsibilities

• Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts
• Create strong visual assets that combine copy, typography, imagery, product photography, and design
• Develop creative for paid social advertising, including static and video concepts
• Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels
• Turn topics such as fiber and gut health into simple, compelling consumer education
• Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions
• Support email campaigns, product launches, founder communications, and customer education
• Maintain a consistent brand voice and visual identity across all customer touchpoints
• Develop templates and creative systems that allow us to produce more high-quality content efficiently
• Work with our paid media team to review performance and use those learnings to improve future creative

Paid Advertising

You do not need to manage our advertising accounts or be a media buyer, but you do need to understand paid advertising creative. You should be comfortable with hooks and scroll-stopping creative, problem-to-solution messaging, customer pain points and benefits, direct-response copywriting, static and video advertising, calls to action, creative testing, and using performance data to improve future work.

Our goal is not simply to create advertising that looks good. We want creative that communicates clearly and performs.

AI & Creative Tools

We expect the Creative Lead to embrace AI, automation, templates, image-generation tools, design platforms, and other technologies that improve productivity.

AI should accelerate your thinking and execution. It should not replace your thinking.

You must already understand copywriting, design, branding, and marketing fundamentals. We want someone who combines human judgment, creativity, and taste with modern technology.

What We're Looking For

• Professional experience in both copywriting and design, with a strong portfolio demonstrating both disciplines
• Experience with consumer brands, preferably ecommerce or DTC
• Experience creating paid social advertising creative and a strong understanding of organic social content
• Strong typography, layout, visual hierarchy, and persuasive copywriting skills
• Ability to translate product features into compelling customer benefits
• Comfort using AI and emerging creative tools
• Strong attention to detail, organization, and ability to manage multiple creative projects
• Comfort receiving feedback, iterating quickly, and working independently without constant direction
• Experience with food, wellness, CPG, nutrition, or mission-driven consumer brands is a plus
• Meet deadlines and communicate proactively
• Understand the objective behind an assignment before executing it
• Bring ideas and solutions, not just identify problems
• Maintain high standards across both copy and design and take ownership of brand consistency
• Respond constructively to feedback and learn from creative performance
• Use AI and other tools intelligently without becoming dependent on them
• Work with urgency while maintaining quality and attention to detail

What Success Looks Like

Success means building a stronger and more recognizable Amrita brand while improving the quality, speed, consistency, and performance of our creative. We should see stronger concepts and hooks, clearer communication of our product benefits, more effective paid advertising, consistent creative across channels, and growing consumer awareness of Amrita's positioning around fiber, gut health, clean nutrition, and allergen-friendly food. Most importantly, we want someone who treats Amrita's creative output as something they own.