Creative Lead

Circle; Boise (ID); On-site; USD 140,000 - 170,000; Full time

Job summary

Circle in the United States seeks a senior creative lead to craft bold brand narratives across campaigns, launches, and experiential programs. You will translate blockchain and payments infrastructure into clear, engaging stories and partner with multidisciplinary teams to move ideas from concept to execution.

You will explore AI-enabled storytelling, prototype ideas with code and design tools, and maintain a high bar for craft.

Qualifications

• 7+ years of relevant experience in conceptual creative, interactive, experiential, innovation, or equivalent roles where technology is central.
• A portfolio of high-quality work demonstrating strong conceptual thinking across brands, campaigns, or experiences.
• Demonstrated ability to originate ideas and develop them from early concept through to compelling outcomes.
• Strong strategic and creative problem-solving skills with the ability to interpret briefs and identify opportunity.
• Proven ability to prototype and make ideas tangible using code, AI tools, design tools, or other appropriate methods.
• Familiarity with generative AI models (ChatGPT, Gemini, etc.) and prompt development.

Responsibilities

• Owning development of bold conceptual ideas for brand campaigns, launches, partnerships, and experiences.
• Simplifying blockchain, payments, and financial infrastructure into clear, engaging narratives.
• Approaching briefs as strategic problems, aligning audience insight, idea, and execution.
• Exploring AI and emerging technologies to unlock new creative possibilities and integrate tech into the process.
• Experimenting and prototyping ideas using AI, code, design tools, and other appropriate methods.
• Partnering with designers, copywriters, engineers, and creative leaders to realize polished executions.
• Maintaining a high bar for creative craft so original idea strength carries through final experiences.

Skills

Brand storytelling

Creative concept development

Strategic thinking

AI tools familiarity

Prototyping with code

Collaboration with design/engineering

Tools

Design tools

Code / scripting

AI frameworks

Slack

Job description

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

What You'll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

What You'll Be Responsible For

You'll bring together conceptual creativity, storytelling, strategic thinking, and a curiosity for technology to create standout brand stories and experiences across campaigns, launches, and physical and digital activations. You'll develop ambitious creative ideas and explore how AI and emerging technologies can unlock new ways to solve problems, tell stories, and bring ideas to life. As an individual contributor, you'll partner with Creative & Design and technical teams to move work from early thinking to beautifully crafted execution.

What You'll Work On

• Owning development of bold conceptual ideas for brand campaigns, launches, partnerships, and experiences
• Simplifying blockchain, payments, and financial infrastructure into clear, engaging narratives
• Approaching briefs as strategic problems, aligning audience insight, idea, and execution
• Exploring AI and emerging technologies to unlock new creative possibilities and integrate tech into the process
• Experimenting and prototyping ideas using AI, code, design tools, and other appropriate methods
• Partnering with designers, copywriters, engineers, and creative leaders to realize polished executions
• Maintaining a high bar for creative craft so original idea strength carries through final experiences

What You'll Bring To Circle

Core Requirements

• 7+ years of relevant experience in conceptual creative, interactive, experiential, innovation, or equivalent creative roles where technology is central
• A portfolio of high-quality work demonstrating strong conceptual thinking across brands, campaigns, or experiences
• Demonstrated ability to originate ideas and develop them from early concept through to compelling outcomes
• Strong strategic and creative problem-solving skills with the ability to interpret briefs and identify opportunity
• Proven ability to prototype and make ideas tangible using code, AI tools, design tools, or other appropriate methods
• Familiarity with generative AI models (ChatGPT, Gemini, etc.) and prompt development

Preferred Requirements

• Experience in financial services, fintech, or related industries, with blockchain or digital assets preferred
• Experience working both agency-side and in-house or in high-craft creative/experiential environments
• Experience/familiarity with Slack, Apple MacOS and GSuite.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $140,000 - $170,000

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [e-mail] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.