Creative Director, Motion Design

Apple; Culver City (CA); On-site; USD 177,000 - 266,000; Full time

Benefits offered by this job

Healthcare benefits

Relocation assistance

Stock options program

Discretionary bonuses

Job summary

Apple is seeking a Lead motion-led marketing creative for Apple TV, defining strategic direction and prototyping new motion concepts. You will build scalable motion systems across the ecosystem and shape brand identities for campaigns and titles.

Lead concept development and production, mentor teams, and collaborate with strategy, design, and production partners to deliver compelling motion experiences across screens and spaces.

Qualifications

• 10+ years of experience in motion design, animation, brand design or related discipline.
• Portfolio with original motion concepts across 2D and 3D including motion graphics and typography.
• Experience leading creative development of brand identities and global campaigns from concept through delivery.
• Advanced proficiency in Adobe Creative Suite (After Effects, Illustrator, Photoshop, Media Encoder).
• Advanced proficiency in Cinema 4D and Redshift (camera work, lighting, materials, texturing, rendering).
• Ability to prototype ideas hands-on while setting direction for multidisciplinary teams.
• Strong grounding in design and animation principles, timing, typography, composition, storytelling.
• Exceptional communication and presentation skills enabling clear, persuasive ideas.

Responsibilities

• Define a strategic point of view for motion design rooted in strategy and storytelling.
• Drive concept development and prototyping of motion identities and campaigns from exploration to production.
• Create original motion concepts and proofs of concept using animation, typography, editorial, VFX, and filmed material.
• Identify opportunities where motion shapes the idea and contribute to briefs, roadmaps, and resourcing.
• Develop scalable motion behaviors and systems ensuring continuity across Apple TV across titles and campaigns.
• Provide creative direction and actionable feedback across motion deliverables and brand identities.
• Partner with strategy, design, writing, AV, social, publicity, and production to guide work from ideation to delivery.
• Mentor designers and collaborators, champion motion design across the organization.

Skills

Strong leadership

Communication

Creative direction

Mentoring

Tools

Maya, Houdini, Nuke, Resolve

Adobe Creative Suite

After Effects, Illustrator, Photoshop, Media Encoder

Cinema 4D, Redshift

Job description

Lead motion-led marketing creative for Apple TV by setting strategic direction, prototyping new motion concepts, and building scalable motion systems across the ecosystem.

Responsibilities

• Define a strategic point of view for motion design rooted in creative strategy, audience insights, design principles, and the unique character of each story.
• Drive concept development and prototyping of motion identities, campaign ideas, and visual systems from early exploration through final production.
• Create original motion concepts and proofs of concept using animation, typography, editorial, compositing, visual effects, and filmed material.
• Spot opportunities where motion shapes the idea (not just execution) and contribute to briefs, planning, roadmaps, prioritization, and resourcing discussions.
• Develop scalable motion behaviors and foundational systems that maintain continuity across Apple TV while enabling distinct expression for individual titles, sports properties, and campaigns.
• Provide creative direction and actionable feedback across motion deliverables, including brand identities, title treatments, campaign films, social content, digital experiences, out-of-home, events, retail, presentations, and prototypes.
• Partner with strategy, design, writing, AV, social, publicity, media, partnerships, and production to guide connected work from ideation to delivery.
• Art direct internal designers, motion artists, editors, digital artists, production teams, external creators, and specialized partners to ensure creative intent and craft quality.
• Present work clearly and confidently, linking motion decisions to the idea, audience, strategic goals, brand fidelity, and project requirements.
• Prepare concepts for senior leadership review, synthesize feedback, and guide teams toward focused, compelling solutions.
• Explore emerging tools, techniques, and forms of expression by building prototypes before a campaign brief or production need makes the opportunity obvious.
• Help grow the motion design practice through workflows, production infrastructure, creative partnerships, talent development, and internal team growth.
• Mentor designers and collaborators, contribute to studio-wide initiatives, and champion motion design as a distinct discipline across the organization.

Requirements

• 10+ years of experience in motion design, animation, brand design, entertainment marketing, media creation, or a related creative discipline.
• Portfolio showcasing daring, exceptionally crafted work with original motion concepts across 2D and 3D, including motion graphics, typography, editorial, compositing, and visual communication.
• Experience leading creative development of brand identities and global campaigns from concept and prototyping through production and final delivery.
• Advanced proficiency in Adobe Creative Suite, including After Effects, Illustrator, Photoshop, and Media Encoder.
• Advanced proficiency in Cinema 4D and Redshift, including camera work, lighting, materials, texturing, and rendering.
• Proven ability to prototype original ideas hands‑on while also setting creative direction and guiding multidisciplinary teams.
• Strong foundation in design and animation principles, including motion theory, timing, typography, composition, and storytelling.
• Exceptional communication and presentation skills, with the ability to articulate complex creative ideas clearly and persuasively.

Technologies

• Maya, Houdini, Nuke, Resolve
• Adobe Creative Suite
• After Effects, Illustrator, Photoshop, Media Encoder
• Cinema 4D, Redshift

Preferred Qualifications

• Experience establishing or advancing a motion design practice within a large, multidisciplinary creative organization or agency.
• Deep understanding of brand systems and translating them into scalable motion behaviors across complex, multi‑channel campaigns.
• Creative leadership across production and post‑production, including animation, editorial, compositing, visual effects, sound, and live‑action workflows.
• Familiarity with Maya, Houdini, Nuke, Resolve, or similar advanced production tools, and understanding design‑to‑CG/VFX translation.
• Experience collaborating with artists, filmmakers, studios, creators, and cultural partners.
• Fluency across media and social platforms, including cultural passion points, audience behavior, and emerging storytelling forms.
• Curiosity about emerging technologies in the creative process, including real‑time, spatial, generative, and interactive design.
• High taste level, strong conceptual and editorial instincts, and extraordinary attention to detail.
• Demonstrated ability to mentor creative talent, navigate ambiguity, and thrive in a fast‑paced, highly collaborative environment.

Pay & Benefits

• Base pay range: $177,000 - $266,000 per year.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Discretionary bonuses or commission payments (as applicable).
• Relocation (as applicable).
• Opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.
• Discretionary restricted stock unit awards.
• Ability to purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.
• Learn more about Apple Benefits.
• Note: Apple benefit, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Location

• Culver City, CA (onsite)