Creative Director, Growth and Product Marketing

Chime Financial, Inc; San Francisco (CA); Hybrid; USD 201,000 - 279,000; Full time

Benefits offered by this job

Hybrid work policy

Comprehensive benefits

Generous vacation policy

Parental leave

Job summary

Chime is seeking a Creative Director to lead the creative strategy, systems, and execution for Growth and Product Marketing. You will own the creative vision across performance marketing, lifecycle communications, web, and product campaigns, while shaping AI-enabled creative practices.

The role combines brand, growth, and product storytelling, supervising a multidisciplinary team and delivering measurable outcomes.

Qualifications

• 10+ years in creative roles with leadership in growth or performance creative.
• Strong portfolio across paid social, digital, and video with measurable results.
• Fluency across full funnel from awareness through conversion.
• Proven ability to lead a creative team while staying hands-on.
• Experience with or curiosity about AI creative tools and how they can accelerate production and testing.

Responsibilities

• Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving.
• Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
• Partner with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop strategies rooted in product positioning, audience insights, funnel stage, and performance goals.
• Lead, manage, and develop a multidisciplinary creative team including ACDs, art directors, designers, copywriters, video editors, motion designers, and specialists.
• Set creative direction, run reviews, elevate the quality of work, and foster a culture of excellence, curiosity, experimentation, and continuous improvement.
• Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches to speed up high-quality work.
• Shape the team’s AI-enabled workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and throughput.

Skills

Creative leadership

Performance marketing

Growth strategy

People management

AI tools familiarity

Cross-functional collaboration

Tools

AI tools

Job description

About the Role

Chime is looking for a Creative Director to lead the creative strategy, systems, and execution behind our Growth and Product Marketing functions. Reporting to the Head of Creative, this role will own the creative vision and output across performance marketing, lifecycle communications, web, organic growth content, DRTV, product branding, and product go-to-market campaigns.

This role sits at the intersection of brand, growth, product storytelling, and emerging technology — translating member insights, product value, and audience behavior into creative that drives acquisition, activation, engagement, and retention.

We’re looking for a creative leader who believes great growth creative is great creative: insight-led, emotionally resonant, distinctive, brand-building, and built to drive measurable action. You should be energized by the creative challenge of growth — making work that connects, converts, learns, improves, and reaches more people with greater relevance.

This is a people manager role for someone who knows how to build and lead high-performing creative teams, develop talent, and create systems that help great ideas scale. It is also a hands‑on creative leadership role. You’ll manage and mentor a multidisciplinary team while staying close to the work, bringing strong creative instincts and jumping in when needed.

You’ll also help shape the future of Chime’s AI‑enabled creative practice, exploring how new tools, workflows, and agent‑powered systems can increase speed, personalization, experimentation, localization, versioning, QA, performance analysis, and scale — without compromising craft, distinctiveness, or brand quality.

The base salary offered for this role and level of experience will begin at $201,000.00 and go up to $279,000.00. Full‑time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand‑building, and performance‑driving.
• Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
• Partner closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies rooted in product positioning, audience insights, funnel stage, and performance goals.
• Lead, manage, and develop a multidisciplinary creative team that may include ACDs, art directors, designers, copywriters, video editors, motion designers, and emerging creative specialists.
• Set creative direction, run reviews, elevate the quality of the work, and create a culture of creative excellence, curiosity, experimentation, and continuous improvement.
• Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches that help high‑quality work move faster.
• Shape the team’s AI‑enabled creative workflow strategy, identifying where tools and agent‑based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput.

To thrive in this role, you have

• 10+ years in creative roles, with at least 3‑5 years in a leadership position overseeing performance or growth‑focused creative
• Deep experience with DTC creative -- you understand how to build for the feed, how to test, and how to read results
• Strong portfolio of paid social, digital, and video creative with measurable performance outcomes
• Fluency in the full funnel -- from awareness through conversion -- and how creative strategy shifts across stages
• Proven ability to lead a creative team while staying close to the work yourself
• Strong collaboration skills with cross‑functional partners in growth, PMM, data, and brand
• Comfort working in a fast‑moving, test‑and‑learn environment where speed and quality both matter
• Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing

#LI‑Hybrid #LI‑AM1

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user‑friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.

We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out‑hustle and out‑execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don’t—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full‑time, regular employees

• Our in‑office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company‑wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company‑wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non‑birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [e-mail].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.