Creative Director, Experiential - Brand Consulting

CAA Club Group; New York (NY); Hybrid; USD 188,000 - 230,000; Full time

Benefits offered by this job

Discretionary bonus

Benefits

Job summary

Creative Artists Agency in New York is seeking a seasoned Creative Director, Experiential to lead a talented team and shape big ideas across sport and entertainment partnerships. The role focuses on driving stand-out experiences, blending visual design and narrative across multiple channels.

You will guide creative direction, inspire teams, and present concepts confidently to clients and account teams, with an entrepreneurial mindset and hands-on involvement.

Qualifications

• 12+ years of experience in the Experiential Creative space.
• 7+ years creative/experiential/advertising/design agency experience at Associate Creative Director or Creative Director level
• Management experience leading a creative team including writing/conducting performance reviews and delivering feedback
• Demonstrated conceptual thinking and applied design
• A design practitioner inspired by the visual world with portfolio across marketing channels
• A strategic thinker with creative counsel to account and production teams

Responsibilities

• Direct all aspects of experiential creative, collaborating with internal and client partners to understand objectives, insights and market research informing creative strategies.
• Manage a team of art directors, designers, and experiential specialists with a positive creative culture.
• Lead development of concepts into integrated activations and deliver assets and on-site installation.
• Partner with account and production teams to meet brand goals while honoring schedules and budgets.
• Craft and lead presentations that demonstrate strategic and conceptual thinking to excite and gain client buy-in.

Skills

Experiential advertising

Creative leadership

Brand partnerships

Adobe CC

Microsoft Office

Tools

Adobe CC

Microsoft Office

Job description

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

Position Summary:

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

We have an exciting opportunity for a talented and experienced Creative Director, Experiential to join our award-winning international team and play a pivotal role working across sport and entertainment. You will lead, direct, and inspire a talented team to create stand-out, exciting, big ideas and experiences that drive brand love for our client across the worlds of sport and entertainment.

You are a confident self-starter who is currently working as an Experiential Creative Director in a busy agency environment and looking for a new creative challenge. You’ll bring that experience and a portfolio of work that demonstrates how you’ve used creative thinking to help solve a wide range of brand and business challenges. You are a creative team leader adept at thinking in both the visual world and written word and a master at presenting and selling ideas to both clients and account teams. You are hands-on, confident, energetic and ambitious with an entrepreneurial mindset and excited by the opportunity to shape, inspire, and nurture a team of dynamic talent.

Essential Functions:

• Direct all aspects of experiential creative, working with internal and client partners to understand marketing objectives, consumer insights and market research that informs creative strategies and determines how brands show up across sports and entertainment partnerships.
• Manage a team of art directors, designers, and experiential specialists with an energy and positive creative culture that inspires them to bring their A-game every day.
• Lead the development of concepts into detailed, integrated activations and delivery of assets, and oversee the creative install of the activation on-site.
• Partner with account and production teams to develop solutions that satisfy brand goals while delivering against operational schedules and budgets.
• Craft and lead compelling presentations that demonstrate strategic and conceptual thinking leading to client excitement and buy-in.

Requirements

• 12+ years of experience in the Experiential Creative space
• 7+ years creative/experiential/advertising/design agency experience at Associate Creative Director or Creative Director level
• Management experience leading a creative team including writing/conducting performance reviews and delivering positive and constructive feedback
• Demonstrated conceptual thinking and applied design
• A design practitioner who is inspired by the visual world around them and a portfolio of work that demonstrates your creativity and ability to work across multiple marketing channels
• A strategic thinker who offers creative counsel to our account and production team and clients
• Strong interpersonal skills and ability to build relationships
• Organized and detail-oriented with the ability to work under pressure and against tight deadlines
• A strong understanding of and working experience in partnership marketing
• A passion for new ideas and innovative thinking
• Expert knowledge in graphic design, advertising, branding, customer comms, content and social media
• Expert working technical knowledge of Adobe CC and Microsoft software packages
• Ambitious, and energetic, approaching each day with a can-do attitude
• Ability to multi-task
• A flair for interior design, materiality, prop styling, furniture selection and vignette creation
• Strong fabrication and production knowledge
• A keen eye for detail that sweats the small stuff
• A finger on the pulse and up-to-date knowledge of social, pop-cultural and entertainment industry trends

Location

This role will be located in our New York office. The Brand Consulting department offers a flexible work schedule and requires a minimum of three days per week on-site.

Compensation

The annual base salary for this position is in the range of $188,000 - $230,000. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.