Creative Director, Copy (Remote)

Edelman Financial Engines, LLC; United States; Remote; USD 134,000 - 179,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Dental insurance

Wellness plans

401(k) contributions

Job summary

Edelman Financial Engines is seeking a Creative Director, Copy, to lead a new era of storytelling that makes the complex more human and the financial more emotional. This senior writer and thinker translates insight into language that inspires confidence, action, and belief.

Reporting to the VP, Brand & Creative, you will guide a team of writers and content creators, partner with art directors, and shape brand campaigns across channels while maintaining clarity, humanity, and trust.

Qualifications

• 10+ years of experience in brand storytelling and creative writing across agency and in-house environments.
• 5+ years leading and mentoring creative teams.
• A portfolio demonstrating conceptual excellence, clarity of thought, and range of tone across mediums.
• Proven ability to turn strategy into story and insight into language that moves people.
• Deep familiarity with modern content and campaign ecosystems—from brand film to digital and social.
• Curiosity for how creativity, technology, and human behavior intersect and how language moves between them.

Responsibilities

• Lead the tone and storytelling expression of the Edelman Financial Engines brand across all touchpoints.
• Partner with art directors to create integrated campaigns that drive brand relevance and performance.
• Develop ideas that simplify complex financial topics into clear, emotionally resonant stories.
• Mentor and coach writers, helping them elevate their craft and voice.
• Collaborate with brand strategy, content, and product teams to ensure a unified creative vision across channels.
• Push the creative boundaries of financial marketing while maintaining clarity, humanity, and trust.
• Maintain a high standard of creative excellence across written work from campaigns to daily content.
• Champion the role of writing and storytelling within the Edelman Financial Engines culture.

Skills

Brand storytelling

Team leadership

Creative writing

Strategy to language

Content ecosystems

Curiosity

Job description

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive.

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has a job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long‑term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose‑driven work and a collaborative, values‑led culture, we invite you to explore a career with us.

We’re seeking a Creative Director, Copy, to help lead a new era of storytelling at Edelman Financial Engines — one that makes the complex more human, the financial more emotional, and the trusted feel fresh.

This is a senior leadership role for a writer and thinker who believes great financial marketing starts with empathy and clarity — and who can turn insight into stories that inspire confidence, action, and belief.

Reporting to the VP, Brand & Creative, you’ll partner closely with the Creative Director, Art to concept and craft brand campaigns, content platforms, and marketing narratives that connect strategy to emotion. Your words will shape how millions of people understand not just their money — but their potential.

You’ll lead a team of writers and content creators who bring craft, curiosity, and conviction to every brief, guiding them toward ideas that are as intelligent as they are human.

Responsibilities

• Lead the tone and storytelling expression of the Edelman Financial Engines brand across all touchpoints.
• Partner with art directors to create integrated campaigns that drive brand relevance and performance.
• Develop ideas that simplify complex financial topics into clear, emotionally resonant stories.
• Mentor and coach writers, helping them elevate their craft and voice.
• Collaborate with brand strategy, content, and product teams to ensure a unified creative vision across every channel.
• Push the creative boundaries of what financial marketing can be — without losing clarity, humanity, or trust.
• Maintain a high standard of creative excellence across all written work, from conceptual campaigns to everyday content.
• Champion the role of writing and storytelling within the broader Edelman Financial Engines culture.

Requirements

• 10+ years of experience in brand storytelling and creative writing, ideally across both agency and in‑house environments.
• 5+ years leading and mentoring creative teams.
• A portfolio that demonstrates conceptual excellence, clarity of thought, and range of tone across mediums.
• Proven ability to turn strategy into story and insight into language that moves people.
• Deep familiarity with modern content and campaign ecosystems — from brand film to digital and social.
• Curiosity for how creativity, technology, and human behavior intersect — and how language can move between them.

Edelman Financial Engines takes a market‑based approach to pay. The expected base salary range for this role nationally is $134,400 - $179,200. However, final base pay will be carefully determined based on several factors, including responsibilities, job‑related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors — not just the wealthy — deserve access to personal, comprehensive financial planning and investment advice. Recognized by Barron’s as a top RIA firm for eight years in a row(awarded each September (2018-2025) based on prior 12‑month data through June 30) 1 ,wesupportmorethan1.27 million clientsacross 140+ offices nationwide and manage over$324billionin assets 2 .Our unique approach to serving clients combines our advancedmethodologyand proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

For California residents, please see the link for the Privacy Notice for Candidates . California law requires that we provideyouthis notice about the collection and use of your personal information. Please read it carefully.

Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process.If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [e-mail] .

1 The Barron’s Top 100 RIA Firms list, an annual ranking of independent advisory firms, is based on qualitative and quantitative criteria. Firmselecttoparticipatebut do not pay to be included in the ranking. The 2018 ranking refers to Edelman Financial Services, LLC, which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received aprecombinationranking of 12th.

2 EdelmanFinancial Engines data, as ofSeptember 30, 2025