Creative Director, Copy

OpenAI, Inc.; San Francisco (CA); Hybrid; USD 223,000 - 318,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid parental leave

PTO and holidays

Mental health support

Life and disability coverage

Learning stipend

Office meals

Relocation assistance

Job summary

OpenAI, Inc. is hiring an experienced Creative Director, Copy to lead hands-on creative for OpenAI's business audiences across integrated moments.

You will craft campaigns, translate complex products into human stories, and define messaging systems that connect OpenAI products to meaningful business outcomes. You will collaborate with design, brand, product marketing, sales, and executives to shape OpenAI's voice, while managing multiple projects and adapting to evolving priorities.

Qualifications

• 8+ years writing for brands in a creative agency or tech company
• Exceptional writing and conceptual thinking with a strong portfolio
• Experience writing for B2B, enterprise, or technically sophisticated audiences
• Ability to translate complex products into clear, resonant stories
• Fluent in voice, tone, rhythm, and storytelling

Responsibilities

• Concept and write integrated brand campaigns for business audiences
• Translate complex products into clear, human stories
• Develop campaign platforms, messaging frameworks, and narrative systems
• Create work connecting OpenAI products to business outcomes
• Shape voice and tone for business communications
• Collaborate with design, production, and brand teams
• Present ideas to cross-functional partners and senior stakeholders
• Manage multiple complex projects with evolving inputs

Skills

Brand writing

Creative thinking

B2B writing

Storytelling

Voice & tone

Campaign concepts

Executive storytelling

Collaboration

Job description

OpenAI is hiring an experienced Creative Director, Copy to lead hands-on creative for OpenAI's business audiences across integrated moments.

Responsibilities

• Concept and write integrated brand campaigns for business audiences
• Translate complex products, technical capabilities, and use cases into clear, human, emotionally resonant stories
• Develop campaign platforms, messaging frameworks, headlines, scripts, manifestos, and narrative systems
• Create work that connects OpenAI products to meaningful business challenges and outcomes
• Shape how OpenAI speaks to business leaders, technical decision-makers, developers, and teams adopting AI
• Write across customer stories, product launches, films, digital experiences, events, social content, and executive communications
• Partner with design, motion, production, brand strategy, and agency teams to bring ideas to life
• Collaborate with Product Marketing, Sales, Product, Communications, and other partners to understand audiences and business priorities
• Build flexible messaging systems that can work across industries, audiences, markets, and channels
• Evolve and steward OpenAI's voice and tone across business communications
• Present creative ideas and explain the thinking behind them to cross-functional partners and senior stakeholders
• Move between high-level concepts and detailed execution while staying close to the work
• Manage multiple complex projects with evolving inputs and compressed timelines
• Help challenge conventions about what enterprise and technology marketing can look and sound like

Requirements

• 8+ years of experience writing for brands, from a creative agency known for creative excellence and/or in-house at a modern technology company (both are strongly preferred)
• Exceptional writing and conceptual thinking, with a portfolio of distinctive, integrated creative work
• Experience writing for B2B, enterprise, developer, or other technically sophisticated audiences
• Ability to make complex products and technical concepts understandable without flattening their meaning
• Understanding of connecting product capabilities to customer needs, organizational change, and meaningful business outcomes
• Comfort moving between campaign concepts, narratives, and detailed copy
• Deep fluency in voice, tone, rhythm, structure, and storytelling
• Capability to find a compelling creative idea in an ambiguous brief, and help shape the brief when it does not yet exist
• Enjoy collaborating with designers, strategists, producers, and cross-functional partners to build ideas
• Ability to advocate for ambitious creative work while responding constructively to strategic, technical, and commercial constraints
• Operate autonomously with strong ownership from concept through execution
• Ability to balance creativity with clarity, credibility, and precision for business audiences
• Comfort working across multiple projects and adapting quickly to evolving priorities and inputs

Benefits

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays and multiple paid coordinated company office closures throughout the year, plus paid sick or safe time (1 hour per 30 hours worked, or more as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily meals in the offices and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits may be provided, including charitable donation matching and wellness stipends

Nice to Have

• Experience working with enterprise technologies, SaaS products, or emerging categories
• Experience writing customer stories that connect individual experiences with broader organizational impact
• Familiarity with the needs of enterprise buyers, technical evaluators, developers, and business leaders
• Experience with executive storytelling, major industry events, or sales-enablement narratives
• Background in editorial storytelling, filmmaking, or documentary work
• Familiarity with integrated campaign development and scalable brand systems
• Curiosity about AI, the future of work, and how technology changes how organizations operate

Location and Work Model

• San Francisco, CA
• Hybrid work model: three days in the office per week
• Relocation assistance to new employees

Compensation

• $223,000 - $318,000 per year + offers equity
• Base pay may vary depending on individualized factors
• At-will role; OpenAI may modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions