Creative Director (Chico's)

Chicos; Fort Myers (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Chico's FAS, Inc. is seeking an experienced Art/Creative Director to lead a team in developing an elevated brand aesthetic across omni-channel platforms. The role focuses on advancing the WHBM brand DNA and connecting brand, product, and audience to create emotionally engaging content.

You will collaborate with cross-functional partners to deliver on brand objectives while maintaining brand integrity, managing shoots, casting, locations, and talent, and guiding the creative workflow end-to-end.

Qualifications

• BA/BS degree in Fine Arts, Graphic Arts, or related field.
• 8+ years in Art Direction/Creative Direction with fashion experience.
• Experience directing still and video shoots in studio and on location.
• Strong eye for retail/fashion color; proficient with MAC and Adobe Creative Suite.

Responsibilities

• Lead and drive the creative process from concept to completion.
• Partner with creative leaders to conceptualize shoots and manage production.
• Set brand asset strategy post-shoot for omni-channel assets.
• Translate marketing objectives into clear creative strategies.
• Ensure brand integrity and elevated design across channels.

Skills

Art Direction

Creative Direction

Brand Strategy

Team Leadership

Communication

Multi-tasking

Problem Solving

Education

BA/BS in Fine Arts or Graphic Arts

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

MacOS

Job description

Job Description

Posted Friday, July 17, 2026 at 4:00 AM

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE

This position is responsible for leading and driving a creative team to develop an elevated branded and cohesive aesthetic across an omni-channel structure. This role will be focused on developing and elevating the WHBM’s brand DNA through an elevated perspective and connecting the dots between the brand, the product and the audience. This role will be focused on leading the development of engaging assets that tell a brand and product story that elicits an emotional response from our current and future customers – across all touchpoints. This position works closely with the cross functional partners to deliver content that supports the brands business objectives. This position is instrumental in building and maintaining brand creative integrity across all channels.

FUNCTIONAL RESPONSIBILITIES

• Manages the creative process from concept to completion. Works closely leaders, to drive concepting, shoot execution and asset management.
• Partners with creative leaders’ and senior art directors to conceptualize shoots. Inclusive of pre- and post-production. Including but not limited to partnering with producer on casting, photographers, locations, and talent.
• Leads the brand asset strategy post shoot; ensuring a clear and brand right vision is set for the team to develop omni-channel assets with an aligned point of view.
• Conceptualizes, leads, develops and presents the brand assets post shoots; this role will be accountable to ensure the content by channel meets brand objectives and maintains brand integrity.
• Translates marketing objectives into clear creative strategies.
• Owns the creative workflow process for all channels and manages all creative aspects with a hands-on approach.
• Ensures copy and art are aligned to deliver the brand story with a design aesthetic that is elevated, cohesive and consistent.
• Keeps up to date on current trends, fashion, popular culture/social media and competitive landscape.
• Uses customer data to inform creative/marketing decisions; partner with brand marketing team to ensure customer mindset is centered at all that we do.
• Partners with cross functional partners on casting, photographers, location, and talent.
• Partners with project managers to establish/maintain product life cycles deliverables and deadlines; must be able to be a voice for realistic work time needed to deliver quality work.
• Ensures brands individuality and standards in all marketing channels.
• Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

This position may be found in multiple brands. Some duties may vary from brand to brand.

QUALIFICATIONS

• BA/BS degree required; preferably in Fine Arts, Graphic Arts or a related
• 8+ years of Art Direction/Creative Direction experience; Fashion and Style experience
• Vertical retail Omni experience a plus; An intimate understanding of fashion, graphic design, copy, and web best practices/guidelines
• Experience in directing still and video shoots both in studio & on location
• An excellent eye for retail/fashion color management
• MAC proficiency including Adobe Suites
• Excellent communication and organization skills
• Ability to multi-task
• Experience managing a creative team
• Demonstrated ability to solve complicated problems quickly

#LI-CS4

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.