Creative Director - Brand Storytelling & Growth

Kinder's; Walnut Creek (CA); On-site; USD 215,000 - 240,000; Full time

Benefits offered by this job

401k

Bonus eligibility

Equity grants

Health benefits

Parental leave

Office flexibility

Job summary

Kinder’s is seeking a visionary and hands-on Creative Director to lead brand storytelling and creative expression across every consumer touchpoint. This role translates strategy into compelling, culturally relevant creative connecting people through food and family.

Today, Kinder’s has over 600 products nationwide and is expanding. You’ll shape omni-channel campaigns, lead a collaborative team, and own the systems that drive speed and scale in a multi-brand environment.

Qualifications

• 20+ years of creative leadership experience, ideally within CPG, food & beverage, or lifestyle brands.
• Proven track record of building and scaling creative for well-known or high-growth brands.
• Deep experience developing omni-channel campaigns and content ecosystems.
• Experience working within or alongside creative operations systems such as Wrike (or similar), DAM, and PIM platforms.
• Strong portfolio demonstrating storytelling, brand building, and execution across multiple platforms.

Responsibilities

• Develop and lead a cohesive, emotionally resonant brand narrative rooted in family, friends, and food.
• Build storytelling platforms that scale across omni-channel ecosystems, from retail and digital to social, packaging, and experiential.
• Translate brand strategy into tiered creative execution across Awareness, Engagement, and Conversion.
• Ensure consistency and excellence in brand voice, tone, and visual identity across outputs.
• Oversee creative development across all consumer touchpoints, ensuring integrated brand experience.
• Guide campaigns and content that flex across platforms with a unified narrative.
• Partner with Brand, Marketing, Product, and Commercial teams to align creative with business objectives.
• Own and champion creative workflow management through Wrike, ensuring prioritization and visibility.

Skills

Creative leadership

Brand storytelling

Omni-channel campaigns

Leadership

Wrike experience

DAM/PIM knowledge

Tools

Wrike

DAM

PIM

Job description

Kinder’s is seeking a visionary and hands-on Creative Director to lead brand storytelling and creative expression across every consumer touchpoint. This role translates strategy into compelling, culturally relevant creative connecting people through food and family.

Today, Kinder’s has over 600 products nationwide and is expanding. You’ll shape omni-channel campaigns, lead a collaborative team, and own the systems that drive speed and scale in a multi-brand environment.