Creative Director, Brand & Marketing

Designer Jobs; Los Angeles (CA); On-site; USD 180,000 - 210,000; Full time

Benefits offered by this job

Competitive pay

Annual bonus

Stock options

401k with match

PTO and sick time

Medical, dental, vision

Ice cream perks

Job summary

Museum of Ice Cream is seeking a Creative Director, Brand & Marketing in Los Angeles to lead the Creative and Social teams and set the vision for brand systems and campaigns. You will oversee talent, budgets, and cross‑functional partnerships to deliver guest‑facing moments that feel cohesive across experiences.

The role requires a track record of leading consumer brands, strong storytelling, and the ability to balance long‑term brand building with high‑impact, timely work.

Qualifications

• Proven ability to lead brand evolution and creative systems across campaigns, partners, and guests.
• Experience turning strategy into focused briefs, ideas, and distinctive platforms.
• Strong track record managing multidisciplinary teams and senior creative talent.

Responsibilities

• Lead MOIC’s brand evolution and visual identity across teams, markets, and partners.
• Translate brand and business strategy into briefs and distinctive creative platforms.
• Develop integrated campaigns across advertising, social, content, PR, partnerships, and experiences.
• Direct brand expression for partnerships, activations, and museum openings.
• Build and mentor the Creative and Social teams; manage agency, freelancers, and partners.

Skills

Brand leadership

Creative direction

Campaign development

People management

Cross-functional collab

Executive comms

Job description

At the Museum of Ice Cream, this role sits at the center of brand and audience imagination, guiding how the experience feels before guests even step inside. As Creative Director, Brand & Marketing, you will lead the Creative and Social teams, set the creative vision, and direct integrated work across campaigns, partnerships, and guest-facing moments in Los Angeles. Reporting to the SVP of Brand & Marketing, you will also manage talent and resources to bring the brand system and campaigns to life.

What you’ll do

• Lead MOIC’s brand evolution, defining the visual identity, creative system, and practical guidelines that keep the brand unmistakable and usable across teams, markets, and partners.
• Partner with the SVP of Brand & Marketing to turn brand and business strategy into focused briefs, strong ideas, and distinctive creative platforms.
• Develop integrated campaign concepts and direct execution across advertising, social, content, PR, partnerships, lifecycle work, digital products, and physical experiences.
• Increase cultural relevance by identifying conversations, collaborators, and creative opportunities where MOIC can contribute something original instead of chasing trends.
• Work closely with the VP of Experience Creative to ensure the brand system and guest experience evolve together.
• Manage and develop the Creative team and the Director of Social, setting expectations, coaching direct reports, and supporting career growth.
• Ensure social’s creative direction aligns with the broader brand while the Director of Social leads channel strategy, content planning, and community management.
• Direct brand and campaign expression for major partnerships, activations, and new museum openings.
• Collaborate with Experience Design on museum experiences and with Production on fabrication and logistics, while maintaining clear ownership of creative direction.
• Set the vision for photography, film, design, content, and experiential work, directing internal and external specialists from concept through final delivery.
• Build the right creative ecosystem across employees, agencies, freelancers, artists, creators, directors, and production partners.
• Create a briefing, review, and approval process that improves work quality, accelerates decisions, and clarifies priorities.
• Partner with Growth, Partnerships, PR, Experience Design, and Operations so creative ambition connects to audience insight, commercial opportunity, and what guests actually experience.
• Present work with clarity and conviction, explaining what makes an idea right for the brand, relevant to the audience, and valuable to the business.
• Partner with the SVP of Brand & Marketing, Marketing Operations, and Production to prioritize work, allocate resources, and deliver within approved budgets.

What you bring

• 10+ years of progressive experience in design, art direction, and creative leadership, including significant experience within leading creative or advertising agencies and leadership of multidisciplinary teams and senior creative talent.
• An exceptional portfolio led by design and art direction, demonstrating original integrated campaign concepts, visual identity, brand-system work, and physical or experiential activations, with clear explanation of personal contribution, conceptual thinking, and craft decisions.
• Proven experience leading a meaningful consumer-brand evolution, including developing or redefining visual identity, brand expression, creative system, and guidelines, then bringing it into market.
• Experience translating a central creative idea across physical experiences and digital channels, from broad awareness through conversion.
• Cultural fluency and sound judgment to tell the difference between a meaningful brand opportunity and a passing trend.
• Experience managing Creative and Social direct reports, including hiring, coaching, performance feedback, and career development, plus experience directing agencies, freelancers, and production partners.
• Strong conceptual and editorial instincts, including the ability to evaluate how visual and verbal ideas work together (professional copywriting experience is not required).
• Excellent taste and craft judgment across art direction, design, typography, photography, film, spatial expression, and storytelling.
• Ability to balance long-term brand building with urgent, high-visibility commercial priorities.
• Clear, persuasive communication and confidence to make decisions, provide direct feedback, defend the work, and collaborate without ego.

Compensation and location

• Location: Los Angeles, CA (onsite)
• Salary: USD 180,000 - 210,000 per yearly
• Experience level: 10+ years

Benefits

• Competitive pay
• Annual bonus
• Stock options
• 401k, with match
• PTO and sick time
• Medical, dental, vision
• Perks including Classpass, commuter discounts, employee assistance program, and unlimited ice cream
• Employee development opportunities
• 16 free museum tickets per year for friends and family, with free entry for self
• 50% off retail products
• Ability to advance within the organization

How success is measured

• MOIC becomes more distinctive, recognizable, and culturally relevant.
• The brand evolution creates a clear creative system that strengthens consistency without limiting imagination.
• Integrated creative ideas travel across channels and experiences while driving brand desire, engagement, and visitation.
• Major campaigns, partnerships, and new museum openings launch with strong ideas and exceptional execution.
• Creative performance improves across paid media, social, website, lifecycle, and other conversion channels.
• The Creative and Social teams are inspired, well led, and clear on priorities, standards, and decision-making.
• MOIC has the internal talent, external partners, and ways of working required to create ambitious work sustainably.

Nice to have

• Experience in entertainment, hospitality, attractions, travel, fashion, food and beverage, retail, or another culture- and experience-led consumer brand.
• Experience supporting multiple physical locations or launching brands and experiences in new markets.
• Experience extending a brand into products, packaging, collaborations, fashion, or food and beverage.
• Experience building or evolving a creative organization during a period of growth and change.

Please note: While multiple job postings may appear, this is for one open hire need. Candidates must be located in New York City or Los Angeles.