Creative Director, Brand Experience & Growth

Boulevard Labs, Inc.; Northern (KY); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

401(k) match

Dental insurance

Medical insurance

Vision insurance

Life insurance

Flexible vacation

Fully remote

Work from home stipend

Family planning resources

Equity

Learning and development

Job summary

Boulevard Labs, Inc. seeks a Creative Director to define and lead Boulevard’s creative vision, bringing the brand to life in bold, differentiated ways for self-care businesses.

You’ll own visual identity and guide a multidisciplinary team to translate strategy into breakthrough creative across touchpoints. You will partner with Brand, Content, Product Marketing, Demand Gen, and Product Design to drive awareness, engagement, and pipeline, while raising the craft and ensuring a cohesive brand

Qualifications

• 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies.
• 5+ years leading and developing multidisciplinary creative teams.
• Strong strategic instincts—link brand and creative decisions to business outcomes.
• Exceptional taste and creative judgment, with deep understanding of visual storytelling, design systems, and brand building.
• Experience building and scaling creative systems, not just one-off campaigns.
• Curiosity and hands-on experience with AI-powered creative tools and workflows.
• Proven ability to lead concept development from insight to execution across multiple formats and channels.
• Strong communication and storytelling skills; articulate the 'why' behind the work to stakeholders.

Responsibilities

• Set and evolve Boulevard’s creative vision across channels and touchpoints.
• Translate brand strategy into high-impact creative across campaigns, digital, social, web, events, and experiences.
• Lead development of large-scale brand campaigns and always-on creative systems.
• Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats.
• Provide hands-on creative direction while mentoring the team.
• Establish and uphold a high bar for creative quality and craft.
• Own and evolve Boulevard’s visual identity system; ensure scalability across the business.
• Collaborate with Brand, Content, Product Marketing, and Demand Gen to unify storytelling.
• Work with Product Design to ensure cohesive brand experience across marketing and product surfaces.
• Lead creative reviews and align with cross-functional stakeholders.
• Manage external agencies, freelancers, and partners to extend capabilities.
• Integrate AI-powered tools to increase speed and scale output while maintaining brand integrity.
• Explore new formats and channels to keep the brand fresh and relevant.
• Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience.

Skills

Creative leadership

Brand strategy

Multidisciplinary teams

Design systems

AI-powered tools

Storytelling

Cross-functional leadership

Figma

Adobe Creative Suite

Asana

Unbounce

Tools

Figma

Adobe Creative Suite

Asana

Unbounce

Job description

Boulevard Labs, Inc. seeks a Creative Director to define and lead Boulevard’s creative vision, bringing the brand to life in bold, differentiated ways for self-care businesses.

You’ll own visual identity and guide a multidisciplinary team to translate strategy into breakthrough creative across touchpoints. You will partner with Brand, Content, Product Marketing, Demand Gen, and Product Design to drive awareness, engagement, and pipeline, while raising the craft and ensuring a cohesive brand