Creative Director

FB Society; Plano (TX); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Insurance after 60 days

Dining benefits

Bonus opportunity

Job summary

FB Society is seeking a strategic, hands-on Creative Director to lead the visual expression and creative execution across hospitality brands. This role oversees brand standards, print production, menus, signage, packaging, and guest-facing materials.

The Creative Director will manage an internal team plus freelancers and agencies, collaborate with marketing, operations, culinary, beverage, sales and leadership, and drive innovative solutions that grow guest engagement and revenue.

Qualifications

• 5-7+ years of progressive creative experience in an agency or in-house environment with leadership responsibilities.
• 3+ years managing creative teams.
• Strong portfolio demonstrating brand development, campaigns, digital experiences, and multi-channel delivery.
• Expertise in Adobe Creative Suite and Figma.
• Experience managing multiple brands or business units simultaneously.
• Strong understanding of print production, digital marketing, web design, and content development.
• Exceptional communication, presentation, and stakeholder management skills.

Responsibilities

• Lead brand strategy across all FB Society brands and ensure consistency across guest touchpoints.
• Oversee creative development for marketing, digital, print, environmental, and promotional materials.
• Mentor and manage a team of designers, freelancers, and production partners.
• Collaborate with Marketing, Operations, Culinary, Beverage, Sales, HR, and Leadership to align creative with business goals.
• Evaluate and implement AI tools and workflow improvements to boost efficiency and output quality.

Skills

Leadership

Portfolio

Communication

Stakeholder management

Adobe Creative Suite

Figma

Print production

Web design

Digital marketing

Project management

Tools

Adobe Creative Suite

Figma

Job description

Competitive salary: $120,000–$130,000 plus bonus opportunity

• Paid Time Off available immediately — no accrual waiting period
• Comprehensive Medical, Dental, and Vision Insurance effective after 60 days of employment
• Exclusive Dining Benefits across all FB Society restaurant concepts

Position Summary

FB Society is seeking a strategic, hands‑on Creative Director to lead the visual expression and creative execution of a diverse portfolio of hospitality brands. This role oversees the creative development, brand stewardship, print production, and execution of marketing assets, menus, signage, packaging, and guest‑facing materials across restaurants, bars, food halls, private dining, events, digital platforms, and emerging brand concepts.

The Creative Director serves as the guardian of brand integrity while driving innovative, guest‑focused creative solutions that support business growth. This leader manages an internal creative team, external freelancers, photographers, and agency partners while collaborating closely with marketing, operations, culinary, beverage, sales, and executive leadership.

Key Responsibilities

Brand Leadership & Strategy

• Serve as the creative steward for all FB Society brands, ensuring consistency and excellence across every guest touchpoint.
• Lead the development, evolution, and implementation of brand standards and visual identities.
• Translate business objectives into compelling creative strategies that drive guest engagement, traffic, and revenue.
• Champion creative innovation while balancing operational realities and business priorities.
• Identify opportunities to elevate the guest experience through design, storytelling, and emerging technologies.

Creative Direction

• Oversee the creative development of all marketing, digital, print, environmental, and promotional materials.
• Provide creative direction, feedback, and mentorship throughout concepting, design, production, and execution.
• Ensure all creative work aligns with brand standards, project objectives, and business goals.
• Maintain a high standard of design while managing multiple brands and concurrent initiatives.
• Lead creative reviews and present concepts to key stakeholders.
• Oversee the production and execution of menus, signage, promotional collateral, packaging, event materials, and other printed assets across all FB Society brands.
• Manage print production timelines, specifications, proofing, quality control, and vendor coordination to ensure brand consistency and operational accuracy.
• Develop and maintain strong relationships with printers, fabrication partners, 3rd party designers and production vendors.
• Review proofs, approve materials, and ensure final deliverables meet quality, budget, and timeline expectations
• Identify opportunities to improve production efficiency, reduce costs, and elevate the quality of printed materials.

Lead and develop a team consisting of:

• Graphic Designers
• Full-Stack Developer
• Freelance designers, photographers, and production partners
• Foster a collaborative, growth-oriented team culture focused on creativity, accountability, and continuous improvement.
• Manage team workload, prioritization, resource allocation, and project planning.
• Provide coaching, performance feedback, and professional development opportunities.
• Maintain working relationships with print partners and vendors.

Digital Experience & Innovation

• Partner with the Full-Stack Developer to oversee website design, user experience, SEO, accessibility, and digital innovation initiatives.
• Guide creative strategy across web, email marketing, digital campaigns, and emerging digital platforms.
• Evaluate and implement AI tools, creative technologies, and workflow improvements that enhance efficiency and output quality.
• Ensure digital experiences reflect brand standards and support business objectives.

Project & Process Management

• Oversee creative workflow, intake processes, timelines, and resource planning across all brands.
• Balance strategic initiatives with high-volume production needs.
• Establish and refine creative processes that improve efficiency, collaboration, and quality control.
• Partner with cross-functional teams to ensure projects are delivered on time, on budget, and at a high level of execution.

Cross-Functional Collaboration

• Work closely with Marketing, Operations, Culinary, Beverage, Sales, HR, and Executive Leadership teams.
• Translate stakeholder needs into clear creative solutions.
• Serve as a trusted creative advisor and partner across the organization.

Qualifications

Required

• 5-7+ years of progressive creative experience in an agency or in-house creative environment, including leadership responsibilities.
• 3+ years managing creative teams.
• Strong portfolio demonstrating brand development, marketing campaigns, digital experiences, and multi-channel creative execution.
• Expertise in Adobe Creative Suite, Figma, and modern creative workflows.
• Experience managing multiple brands or business units simultaneously.
• Strong understanding of print production, digital marketing, web design, and content development.
• Exceptional communication, presentation, and stakeholder management skills.

Preferred

• Hospitality, restaurant, retail, lifestyle, or consumer brand experience.
• Experience working within high-growth, multi-brand organizations.
• Knowledge of website platforms, SEO/GEO, UX/UI, analytics, and accessibility best practices.
• Familiarity with AI-powered creative tools and workflow optimization.
• Experience managing freelancers, agencies, and production vendors.

Success Measures

• Consistent execution of brand standards across all channels.
• High-quality creative work delivered on time and within budget.
• Effective management and development of the creative team.
• Improved creative efficiency and operational workflows.
• Strong cross-functional partnerships and stakeholder satisfaction.
• Consistent delivery of accurate, high-quality printed materials across all brands.

Why FB Society

At FB Society, we create experiences people want to return to. Our brands are built on bold ideas, thoughtful hospitality, and memorable moments. As Creative Director, you'll have the opportunity to shape the creative vision of a growing portfolio of distinctive hospitality brands while leading a talented team and helping define what's next.