Creative Director

Misfits Market; New York (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance options

401K plan

Life Insurance

Stock options

Job summary

Misfits Market in New York is seeking a Creative Director to own and evolve our visual identity, lead a small internal studio, and supervise an external agency for private-label packaging. This role blends strategic vision with hands-on execution across digital and physical touchpoints.

You’ll mentor the design team, partner with cross-functional colleagues to elevate brand storytelling, and ensure consistent delivery at scale in a fast-moving startup, with weekly photo studio presence in

Qualifications

• 8-10 years of visual design/creative leadership in direct-to-consumer brands.
• Portfolio showing leadership across digital, email, motion, and editorial formats.
• Strong typography, layout, color theory, and visual storytelling.

Responsibilities

• Direct and grow a creative team; oversee performance and workloads.
• Own brand guidelines, typography, color, grids, imagery, and motion language.
• Lead external agencies and in-house production for packaging and campaigns.
• Set strategy for digital campaigns, email systems, landing pages, and motion assets.
• Collaborate with product and marketing; ensure polished, scalable design.
• Oversee private-label packaging projects and vendor partnerships.
• Mentor design and video teams; drive cross-functional collaboration.

Skills

Brand leadership

Visual design

Typography

Motion graphics

Photo direction

Packaging

Team management

Design systems

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of

Doing more with less

Thinking Differently

Respecting one another

Moving deliberately and quickly

Taking initiative and delivering

About the Role:

We’re seeking a Creative Director with a strong track record of strategic brand stewardship and hands-on creative leadership. You will own and evolve our visual identity, lead a small internal studio (designer, video producer, and contract photographer) and supervise an external agency for private-label packaging. This role blends strategic vision with execution across digital/physical touchpoints, including paid and organic social, email design systems, motion graphics, landing pages, photography, and packaging. You’ll partner cross-functional teams to define and elevate a cohesive brand vision, foster team growth, and ensure consistent delivery at scale. Weekly presence in our Bushwick photo studio is expected, with a focus on mentorship and scalable processes in a fast-paced startup environment.

Responsibilities:

People Leadership and Career Development

• Directly manage a creative team, overseeing performance, growth, and workloads.
• Coach for career development, provide ongoing feedback, set objectives, and create development plans aligned with company goals.
• Foster a collaborative, inclusive creative culture; mentor direct reports and product design team members (dotted line relationship) and elevate overall design craft and storytelling.

Brand Stewardship and Creative Leadership

• Own and evolve the visual identity system: brand guidelines, typography, color, grids, imagery, iconography, and motion language; ensure brand consistency across all channels.
• Lead and supervise external creative production partners (including agencies freelancers for TV, OOH and other activations) for private-label packaging, including briefs, milestones, QA, and final approvals.
• Translate brand strategy into compelling concepts and executions that drive business outcomes.

Creative Direction and Oversight

• Set strategic direction for digital campaigns (organic and paid), email design systems, landing pages, and motion assets; align with Product, Marketing, Merchandising, and overall business goals and collaborate closely with UX designers on the Product team.
• Review, critique, and approve concepts and deliverables across formats; uphold a high standard of polish and consistency.

Packaging Leadership (Scaled Emphasis)

• Oversee private-label packaging projects as part of a broader brand program; collaborate with external partners and internal teams to ensure packaging aligns with brand narrative and production requirements.
• Ensure package design balances quality shelf impact with the creative needs of a digital first business.

Visual Design and Execution

• Create and curate high-quality visual assets across digital campaigns, social, storefront, internal comms, and photography.
• Plan and direct photo shoots, including shot lists, prop sourcing, and on-set direction; tell compelling brand stories through imagery.

Digital and Interactive Design

• Lead design for email systems, landing pages, and motion graphics; collaborate with Product on performance considerations for landing pages (conversion, accessibility, responsive design).
• Maintain consistent design language across motion assets and interactive experiences.

Collaboration and Leadership

• Partner with the Content Director and other brand marketing team members to develop integrated campaigns and maintain unified branding.
• Lead design reviews, provide actionable feedback, and mentor the design and video team; foster a proactive, collaborative environment.

Production and Process

• Define and optimize workflows, timelines, and quality controls for internal work and external agencies.
• Maintain asset libraries, version control, and documentation of brand standards.

Skills & Qualifications:

• 8-10 years of experience in visual design/creative leadership, with direct-to-consumer brand experience (agency or in-house) and packaging-focused work.
• A standout portfolio demonstrating leadership-level visual design across digital, email, motion, and editorial formats, with a proven track record of elevating brand systems.
• Deep expertise in typography, layout, grids, color theory, and visual storytelling.
• Proven experience designing for paid and organic social, email design systems, landing pages, out-of-home, and motion graphics; interest or experience with packaging regulations, print production, and private label branding is a plus.
• Experience planning and directing photo/food shoots.
• Proficiency in Adobe Creative Suite and Figma; After Effects or equivalent motion design skills strongly preferred.
• Substantial experience leading and managing external agencies/freelancers, with excellent briefing, milestone management, and QA.
• Excellent collaboration and communication skills; capable of leading cross-functional initiatives and providing/receiving constructive feedback.
• Ability to manage multiple, complex projects with tight timelines in a fast-paced startup environment.
• Motion design fluency (basic to advanced) for social and product storytelling and TV experience is a plus.
• Knowledge of design systems and scalable component libraries for web and email.

What We Offer:

• High-impact role shaping the brand’s visual identity and production quality across digital surfaces, print and OOH, and packaging, with a clear path to broader leadership.
• Collaborative, purpose-driven culture with opportunities to influence product and brand strategy.
• Competitive compensation, benefits, and room to grow into senior leadership responsibilities.

Details of Position & Benefits:

• Salary range: $140k-$150k
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan