Creative Director

Infinite Machine; New York (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

A visionary electric vehicle company is seeking a Creative Director to shape its brand identity and visual storytelling across all mediums. This role will oversee brand campaigns, product launches, and retail experiences, ensuring a consistent and compelling narrative. Ideal candidates are encouraged to present a strong portfolio, showcasing their exceptional taste and attention to detail. Join this innovative firm to push the boundaries of visual language and marketing in the electric vehicle space.

Qualifications

• Demonstrated expertise in visual storytelling, especially in brand marketing.
• Proven ability to manage creative projects from concept through execution.
• Experience working with industrial design teams for cohesive brand identity.

Responsibilities

• Direct brand campaigns and small social narratives to create impactful storytelling.
• Oversee visuals for commercials and brand films.
• Design comprehensive retail experiences, from layout to atmosphere.

Skills

Strong portfolio

Excellent work ethic

Incredible taste

Attention to detail

Job description

Overview

Infinite Machine is looking for a Creative Director to help push its brand in ways we cannot imagine. You will shape the voice and visual language of Infinite Machine across all surfaces — graphics, campaigns, packaging, social media, retail, and everything in between.

This role is for someone who wants to do daring, exceptional work - someone who gets excited about defining a generational vehicle brand, about pushing the envelope of visual storytelling, and creating iconic marketing. It’s a role that will report directly to our founders.

We will take risks, and we will empower you to push, and then push further.

Responsibilities

• Move fluidly between big brand direction and tiny execution details.
• Determine what stories we tell and shape how they look both for large campaigns and small social narratives. You will make commercials and long-form brand films that define how Infinite Machine enters culture.
• Direct our in house DP and own the full visual tone of all video and photo.
• Design graphics across every surface: product graphics, invitations, web, etc.
• Design our retail presence: layout, material palette, lighting, sound, signage, and overall atmosphere.
• Shape the look and feel of product launches, activations, and events.
• Work directly with our industrial design team to align hardware aesthetics with brand identity.
• Push our product photography style and maintain a consistent visual language across P1, Olto, and future vehicles.
• Guide social creative so every post feels intentional, strategic, and distinct.
• Collaborate with leadership to scale the brand globally with integrity.
• Most importantly, set the bar for quality across all public-facing work.

Qualifications

• A strong portfolio, excellent work ethic, incredible tase, and care for what we are doing.

About Infinite Machine

Our mission at Infinite Machine is to build the best non-cars on earth. We design and manufacture premium electric vehicles that blend design with breakthrough hardware and software.

With P1 and Olto, we are reimagining how people move through cities and laying the foundation for a broader ecosystem of vehicles, software, and services. We are hiring world-class engineers, designers, and operators to build a generational company shaping the future of urban mobility.