Creative Dir, Social, North America Stores

Amazon; New York (NY); On-site; USD 155,000 - 210,000; Full time

Job summary

Amazon is seeking a Creative Director for the North America Stores Creative team to build scalable systems that accelerate growth across customer touchpoints. You will lead high-visibility campaigns, architect the machine behind ads, and mentor a team of contractors and agencies in a fast-paced, entrepreneurial setting.

You'll drive standardization, brand governance, and cross-functional collaboration with marketing, product, and research to deliver compelling, scalable creative that moves

Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house team.
• Bachelor's degree required or equivalent professional experience.

Responsibilities

• Develop and maintain on-brand templates, modular design systems, and scalable creative structures.
• Lead creative style guides and execution for Creator-facing assets and paid social campaigns across Meta, TikTok, and Pinterest.
• Drive creative excellence across all campaign types: seasonal events, BAU messaging, and HVEs.
• Manage and mentor a team of contractors and agency partners, ensuring high-quality output.
• Establish repeatable workflows and playbooks to scale without sacrificing craft.
• Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives.
• Govern and consult on social creative produced outside direct ownership to maintain cohesive brand expression.
• Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging channels.

Skills

8+ years experience

Bachelor's degree

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

Description

About the Role

The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good—it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to build something lasting.

Why You'll Love This Role

• You'll partner on high-visibility, high-impact creative across channels that are evolving daily
• You'll architect scalable systems from the ground up—not just make ads, but build the machine that makes them
• You'll lead through seasonal tentpoles, HVEs, and always-on campaigns, keeping the work fresh and dynamic year-round
• You'll partner with Creators, agencies, and cross-functional teams in a fast-paced, entrepreneurial environment

Key Responsibilities

• Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time
• Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest
• Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs)
• Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards
• Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft
• Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives
• Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression
• Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels

Leadership Expectations

• Build and optimize a high-performing extended team of contractors and agency partners

Create operational frameworks that drive measurable efficiency gains (reduced cycle times, increased asset throughput)

• Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement
• Raise the bar on creative quality while simplifying systems for scale
• Champion brand consistency as a cross-team partner and creative governance leader

Key job responsibilities

• Lead a team of contract and agency writers and designers, fostering innovation and social creative excellence
• Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations
• Partner with marketing to improve creative review mechanisms and workflows across social and creator content
• Drive standardization and templatization of creative assets while maintaining brand quality
• Partner with cross-functional teams to deliver cohesive creative strategies that drive business results
• Identify and implement efficiency opportunities through tooling and automation
• Own the end-to-end creative process, from conceptualization to execution and measurement
• Lead testing and iteration of creative approaches to optimize performance

A day in the life

• Overseeing creative reviews
• Developing creative concepts to solve business problems
• Leading/coaching designers and writers
• Partner on building processes
• Finding efficiencies through GenAi and tooling

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 155,400.00 - 210,300.00 USD annually

USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually

Company - Amazon.com Services LLC

Job ID: A10439256