Creative Coordinator

The Well Church; Derwood (MD); On-site; USD 42,000 - 66,000; Full time

Job summary

The Well Church is seeking a Creative Coordinator to tell stories of life change through digital channels. You will manage social media, curate content, and contribute to branding across platforms. The role emphasizes initiative, collaboration, and executive-style organization.

You’ll work closely with the Creative Communications team to execute strategies, produce high-quality content, and support weekend and special events with a servant-hearted approach.

Qualifications

• Church & Brand Alignment with vision, culture, voice, and brand standards.
• Strong understanding of social media platforms and digital storytelling.
• Expert knowledge of video editing and content creation.
• Strong copywriting for captions, campaigns, and churchwide communications.
• Experience using professional video cameras, lighting, and production equipment is preferred.
• Experience with Adobe Creative Suite or comparable tools is preferred.

Responsibilities

• Work within the Creative Communications team to develop concepts across platforms.
• Create and manage multi-channel content calendars aligned with the church's vision.
• Coordinate content planning for campaigns, events, and ministry initiatives.
• Manage workflows, timelines, and deliverables with organization and follow-through.
• Analyze content performance and identify opportunities for growth.

Skills

Church & Brand Alignment

Digital Content Expertise

Video Editing

Copywriting

Self-Led Ownership

Organization & Execution

Volunteer Leadership

Portfolio Requirement

Brand Standards

Tools

Adobe Creative Suite

Job description

Creative Coordinator

REPORTS TO: Director of Creative Communications

DEPARTMENT: Creative Communications

LAST MODIFIED: Aug 6, 2026

FLSA CLASSIFICATION: EXEMPT

POSITION OVERVIEW & RESULT STATEMENT:

The Communications Coordinator is accountable for the following results:

The Communications Coordinator at The Well Church exists to help tell the story of what God is doing through creative, engaging, and excellent digital communication. This role supports the overall communications strategy of The Well Church through social media management, content creation, storytelling, copywriting, and digital coordination. The ideal candidate is a creative self-starter who is passionate about the local church, understands digital culture, and knows how to create content that connects with people. They are highly motivated, eager to grow, and able to take initiative without constant direction. This role has a primary focus on managing and creating content for the Senior Pastor’s digital platforms while supporting the overall social media presence and communication efforts of The Well Church.

STAFF PROFILE

A member of staff is a self-led, secure son/daughter of the house who can gather and empower people, build teams, discover and develop leaders, communicate effectively in large and small gatherings, and facilitate spiritual moments and discipleship.

This is a role that requires membership at The Well and attendance at Church and events.

WHO WE’RE LOOKING FOR

We’re looking for someone who does not just create content—they see the opportunity to tell stories that impact lives. The right person is passionate about creativity, understands the power of communication, and is excited to use digital platforms to help people connect with what God is doing through The Well Church. This is a role for someone who takes ownership: someone who brings ideas, finds solutions, and continually looks for ways to make things better. We want someone willing to build, not just maintain—someone who is hungry to grow, values collaboration, receives feedback well, and cares deeply about excellence because every piece of communication represents the vision.

CRITICAL COMPETENCIES & QUALIFICATIONS

Core Qualifications

• Church & Brand Alignment
• Understands and supports The Well Church’s vision, culture, voice, and brand standards.
• Digital Content Expertise
  • Strong understanding of social media platforms and digital storytelling.
• Expert knowledge of video editing and content creation.
  • Experience creating platform-specific content for Instagram, TikTok, YouTube, web, email, and other digital channels.
• Strong copywriting ability for captions, campaigns, promotions, and churchwide communications.
  • Experience using professional video cameras, lighting, and production equipment is preferred.
  • Experience with Adobe Creative Suite or comparable creative tools is preferred.
• Self-Led Ownership
  • Highly motivated, self-starting, and able to take ownership without constant direction or motivation.
• Actively learns new platforms, tools, trends, and creative approaches.
  • Organization & Execution
• Strong organizational, administrative, and time-management skills.
  • Ability to manage multiple projects, establish priorities, meet deadlines, and communicate expectations clearly.
  • Strong attention to detail and a high standard of excellence.
  • Creative Team Collaboration
  • High emotional intelligence and the ability to receive and process rapid feedback.
• A flexible, collaborative team player who communicates proactively and brings solutions.
  • Volunteer Leadership
  • Ability to recruit, develop, coach, and empower content volunteers and Dream Team members.
  • Strong relational skills and a passion for building healthy, creative team environments.
• Portfolio Requirement
• Applicants must submit a portfolio or examples of previous video editing, social media, writing, photography, or other relevant creative work.

RESPONSIBILITIES:

General Responsibilities

• Work within the Creative Communications and digital team to develop concepts that work across multiple platforms simultaneously.
• Partner with the Director of Creative Communications to execute creative strategies, priorities, and communication plans.
• Create and manage multi-channel content calendars aligned with The Well Church’s vision, voice, events, and ministry rhythms.
• Coordinate content planning and communication for campaigns, events, ministry initiatives, and churchwide priorities.
• Manage assigned workflows, project timelines, and deliverables with clarity, organization, and follow-through.
• Maintain organized content files, media assets, and an accessible archive for the Creative Communications team.
• Analyze and evaluate content performance to identify growth opportunities and improve engagement.
• Identify and explore new opportunities for content creation, digital storytelling, and audience connection.
• Stay current on industry trends, platform updates, editing styles, and content tools.
• Adhere to The Well Church’s brand, style, and content guidelines in every deliverable.
• Communicate project updates, needs, and expectations clearly, consistently, and proactively.

• Participate in regularly scheduled creative, production, and staff meetings.
• Protect and help communicate the culture, values, and vision of The Well Church.
• Work collaboratively with ministries, worship, leadership, design, photography, and video teams.
• Use initiative to solve problems and move projects forward without constant oversight.
• Build trusted working relationships with staff members, leaders, volunteers, and ministry partners.
• Continue developing systems and processes that support sustainable content growth and consistent execution.
• Respond to communication in a timely, professional manner and follow established team expectations.

Social Media & Digital Strategy

• Manage and support the Senior Pastor’s social media presence, including planning, posting, engagement, and content strategy; support the management and execution of The Well Church’s social media platforms; monitor trends and performance to continually improve reach and engagement.

Content Creation & Production

• Capture, create, and edit high-quality digital content for multiple platforms.
• Produce short-form videos, social media reels, photography, recap content, promotional pieces, and testimonial/storytelling content.
• Edit video content with excellence and adapt it for the intended platform and audience.
• Assist with capturing content during services, events, and ministry initiatives.
• Use professional video cameras, lighting, and production equipment when appropriate and available.
• Create content that reflects the heart, culture, and brand standards of The Well Church.

Writing & Communication

• Write engaging, clear, and compelling copy for social media, captions, digital campaigns, promotions, and communication channels; translate ideas and church initiatives into content that connects with people.

Creative Team Collaboration

• Collaborate with creative teams—including photography, video, design, worship, ministries, and leadership to deliver cohesive content.
• Recruit, develop, and lead volunteers who support content creation and digital storytelling; create healthy environments where volunteers can grow and use their gifts.
• Receive feedback with humility, execute changes quickly, and contribute ideas, energy, positivity, and solutions to every environment.

Weekend Responsibilities

• Capture and coordinate content from Sunday services, special services, and events as assigned.
• Help tell stories of life change through video, photography, written copy, and social media.
• Represent the heart and culture of The Well Church while serving alongside staff and volunteers.
• Be available to support ministry moments and creative needs during assigned services or events.

Dream Team & Volunteer Leadership

• Meet regularly with content and Creative Communications Dream Team members.
• Continually seek and invite potential volunteers and emerging leaders to serve with the team.
• Recruit, train, and develop volunteers in content creation and digital storytelling.
• Initiate and cultivate a fun, God-honoring culture that reflects the heart and values of The Well Church.
• Relationally lead and pastor volunteers in their spiritual, personal, and professional growth as appropriate.
• Create opportunities for volunteers to use their gifts, receive feedback, and develop their creative skills.
• Set clear, attainable goals for volunteers and follow up with encouragement, coaching, and accountability.
• Provide volunteers with the communication, scheduling, tools, and direction needed to serve successfully.
• Celebrate, care for, and build meaningful relationships with Dream Team members and leaders.

Special Events

• Support planning, staffing, promotion, and content capture for special events and ministry initiatives.

Resource & Fiscal Responsibilities

• This role does not have primary fiscal responsibility; manage any assigned content-production expenses responsibly.
• Follow The Well Church’s established approval and financial processes for assigned purchases or expenses.
• Maintain organized records for approved content-production purchases as requested.

Other Duties and Responsibilities:

• Actively learn from churches, organizations, industry resources, and creative communities to bring fresh ideas and solutions to The Well Church.
• This description is not comprehensive, and other duties may be assigned as necessary.

Key Performance Measurements

• Consistent execution of the approved communications plan, content calendar, and campaign priorities.
• Timely, proactive communication and reliable follow-through with the Director of Creative Communications, staff, and volunteers.
• Up-to-date content performance reporting, insights, and recommendations for improvement.
• An organized, current media archive and content-management workflow.
• A growing, equipped, and cared-for content and Creative Communications Dream Team.
• Consistent development of new volunteers and emerging leaders for content creation and digital storytelling.
• High-quality, platform-appropriate content delivered with attention to detail and brand consistency.
• Regular storytelling content that helps people connect with what God is doing through The Well Church.
• Current, accurate digital and social media content that supports The Well Church’s communication goals.
• Healthy growth in engagement, reach, and audience connection across assigned digital platforms.
• Ongoing growth in creative skill, platform knowledge, initiative, and contribution to the team.