Creative Content Marketing Manager

Exchange Hotels Management; Fort Worth (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Exchange Hotels Management is seeking a Creative Content Manager for its Fort Worth portfolio, including Hotel Drover, 97 West Kitchen & Bar, H3 Ranch, and Stockyard Hotel. You will lead social media strategy, content development, and creator collaborations to drive brand storytelling and revenue.

The role requires hands-on execution, visual storytelling prowess, and the ability to manage multiple brands, partners, and schedules in a fast-paced environment.

Qualifications

• Minimum of 2 years of experience in social media management and digital marketing.
• Experience developing social and creative content strategies across multiple platforms.
• Strong branding, storytelling, audience engagement understanding.
• Excellent project management and organizational skills.
• Flexible schedule including evenings, weekends, and holidays.
• Ability to collaborate across departments and with external partners.
• Adherence to company core values: Hit the Mark, Blaze New Trails, Spark Warmth, Be Intentional, Honor All, Do Right, Stay Curious.

Responsibilities

• Develop and execute social media and creative content strategies for six brands.
• Lead storytelling and visual direction for campaigns, photos, and videos.
• Manage end-to-end social media across brands: planning, copy, publishing, engagement, analysis.
• Collaborate with Marketing leadership and operations to create assets for campaigns.
• Manage content calendars, production schedules, and workflows.
• Identify trends and use insights to grow reach and engagement.
• Manage external partners: photographers, videographers, agencies, freelancers.
• Lead creator and influencer partnerships, hosted experiences, and evaluations.
• Oversee content library asset management and distribution.
• Provide on-site support for brand experiences, events, activations; evenings/weekends as needed.
• All other duties as assigned.

Skills

Social media management

Creative content production

Brand storytelling

Digital marketing

Project management

Tools

Adobe Photoshop

Adobe Premiere Pro

CMS

Job description

Job Details: Level: Management, Job Location: FORT WORTH, TX 76164, Position Type: Full Time, Job Category: Marketing,

ROLE SUMMARY:

The Creative Content Manager leads social media management, creative content development, and creator/influencer partnerships across a portfolio of hospitality, dining, and lifestyle brands in the Fort Worth Stockyards. Supporting six core brands, with immediate emphasis on Hotel Drover, 97 West Kitchen & Bar, and H3 Ranch and Stockyard Hotel, this role brings each brand's distinct identity to life through compelling storytelling, strategic content, and creative collaborations that drive awareness, engagement, and revenue.

The ideal candidate combines creative vision with hands‑on execution, a strong eye for visual storytelling, and the ability to manage multiple brands, creative partners, and priorities in a fast‑paced environment.

ESSENTIAL FUNCTIONS:

• Develop and execute comprehensive social media and creative content strategies aligned with each brand's identity, marketing objectives, and target audiences.
• Lead creative concepting, storytelling, and visual direction for campaigns, promotions, experiences, and initiatives, including the capture, production, and editing of compelling photography and video content optimized for platform-specific best practices.
• Lead end‑to‑end social media management across assigned brands, including content planning, copywriting, publishing, community engagement, and performance reporting.
• Collaborate with Marketing leadership, fellow Marketing Team Members, and operational departments to develop creative assets supporting campaigns, experiences, and revenue‑driving initiatives.
• Manage content calendars, production schedules, and project workflows to ensure timely, high‑quality execution across multiple brands.
• Identify and capitalize on emerging social media and creative trends, leveraging performance insights to expand audience reach, strengthen engagement, and drive measurable results.
• Source and manage external creative partners, including photographers, videographers, agencies, and freelancers, overseeing creative direction, production, and deliverables.
• Spearhead creator and influencer partnerships, including outreach, relationship management, hosted experiences, content collaborations, and performance evaluation.
• Lead creative asset management, including organization, archiving, and curation of content libraries for distribution to agency partners, internal departments, PR representatives, and other stakeholders.
• Provide on‑site support and content capture for brand experiences, events, and activations, including evenings, weekends, and holidays as business needs require.
• All other duties as assigned.

ENVIRONMENT / PHYSICAL REQUIREMENTS:

• Office‑based with occasional on‑property or event‑based content capture + execution support.
• Ability to sit, stand, and work at a computer for extended periods.
• Ability to move, lift, carry, or position equipment or materials up to 10 pounds as needed.
• Comfortable working in indoor and outdoor environments, including kitchens and varying weather conditions.

Qualifications:

REQUIRED QUALIFICATIONS:

• Minimum of 2 years of experience in social media management, creative content production, digital marketing, and related fields.
• Demonstrated experience developing and executing social + creative content strategies across multiple platforms.
• Strong understanding of branding, storytelling, social media trends, and audience engagement.
• Excellent project management and organizational skills.
• Flexible schedule — must be available to work evenings, weekends, and holidays.
• Ability to collaborate effectively across departments and with external partners.
• Embody our Core Values: Hit the Mark, Every Time, Blaze New Trails, Spark Warmth, Be Intentional, Honor All, Do Right, Stay Curious.

PREFERRED QUALIFICATIONS:

• Demonstrated ability to identify emerging social media and creative content trends and translate them into timely, engaging content that drives measurable results.
• Previous experience in hospitality, lifestyle, luxury marketing, or agency environments.
• Prior experience supporting multiple brands or a portfolio‑driven marketing organization.
• Established relationships with creators, influencers, photographers, videographers, or creative partners.
• Experience supporting brand launches, property openings, revenue‑driven campaigns, and signature experiences.
• Experience managing digital asset libraries, creative production workflows, and cross‑functional content distribution.

Hotel Drover complies with all laws prohibiting discrimination against employees and applicants based on race, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, citizenship status, disability, genetic information, or veterans' status.