Counter Sales Associate

Baker Distributing; Phoenix (AZ); On-site; USD 32,000 - 54,000; Full time

Job summary

Baker Distributing, in Phoenix, is seeking a Counter Sales Associate to support Southern Ice Equipment’s foodservice lines. You will assist walk-in and phone customers, prepare quotes, and handle parts sourcing and shipping while promoting product categories such as ice machines and beverage systems.

The role emphasizes strong customer service, sales support, and inventory management within a fast-paced environment.

Qualifications

• Strong interpersonal and customer service skills.
• Excellent written and verbal communication abilities.
• Analytical skills to interpret data and product information.
• Ability to manage multiple tasks in a fast-paced environment.
• Demonstrated initiative in process and service improvements.

Responsibilities

• Represent Baker Distributing Company and Southern Ice Equipment as industry leaders, maximizing sales.
• Interact with internal and outside salespeople, vendors, contractors, and food service customers.
• Showroom merchandising and restocking of products.
• Resolve customer relations problems with dealers and end users.
• Complete sales order process and upsell related items.

Skills

Interpersonal skills

Customer service

Written and verbal communication

Analytical skills

Multitasking

Problem solving

Team collaboration

English communication

Education

High school diploma or GED

Tools

Microsoft Office

Job description

The Counter Sales Associateis responsible forassistingSouthern IceEquipment, aBaker DistributingCompany,with growingthe Foodservice lines of business sales by providing sales support, technical support, logistical information, pricing information, productinformationand inventory management.This role combines traditional counter sales responsibilities with inside sales support functions to promote growth across Southern Ice Equipment product lines. The goal of this role is to provide strong customer service in a sales-oriented setting while expanding support across key product categories.

Primary product categories include:

• Commercial ice machines
• Super-automatic coffee equipment
• Water filtration solutions
• Relatedfood service,equipmentand service parts

Essential Duties/Accountabilities

• Represent Baker Distributing Company and Southern Ice Equipment as leaders in the industry ensuring maximum sales.
• Interact with internal and outside salespeople, vendors, contractors, andfood servicecustomers.
• Responsible for showroom merchandising andre-stockingproduct.
• Assistin resolving customer relations problems with both dealers and end users.
• Complete sales order process for customers with efforts to up-sell associated foodservice items.
• Service walk-in and telephone customers andassistwith sourcing and shipping parts, inventorycontroland warrantyadministration.
• Provide customer product and service needs by researchingfoodservice equipment via computer system,catalog,telephoneor other reference sources.
• Promote and support product categories including ice machines, beverage systems, and water filtration.
• Create customer quotes, submittals, andassistwith vendor pricing and order tracking.
• Arrange stock on shelves or racks in sales area andkeepsmerchandise in order.
• Apply suggestive selling techniques and up-sell to current and prospective customers.
• Support house accounts and collaborate with outside sales teams to drive growth.
• Adhere to all company safety protocols and procedures.
• Utilize personal protective equipment (PPE) asrequired.
• Report any safety hazards or incidentsimmediatelyto management.
• Participate in regular safety training sessions and drills.
• Ensure a clean and organized workspace to prevent accidents and injuries.
• Follow all guidelines for the safe handling and storage of products.
• Maintain a professional and safe demeanor during all customer interactions.
• Conduct outgoing customer sales or service calls and resolve customer complaints.
• Perform other duties as assigned.

Qualifications

• High school diploma or GEDrequired; equivalent education or experience may be considered.
• Experience with HVAC equipment and/or foodservice equipment (including ice machines, beverage systems, refrigeration, or filtration) is preferred.
• Background in sales, operations,purchasing, or inventory management is preferred.
• Demonstrated interpersonal skills with an emphasis on customer service, problem-solving, and relationship building.
• Ability to manage multiple tasks in a fast‑pacedenvironment, with or without reasonable accommodation.
• Demonstrated interest in continuous learning, mentoring, and leadership development.
• Mechanical or technical experience is preferred.
• Proficiencyin Microsoft Office or similar productivity tools.
• A valid driver’s license isrequiredonly if driving is an essential function of the position.

Skills

• Strong interpersonal and customer service skills with the ability to build andmaintainlong‑termrelationships.
• Effective written and verbal communication skills.
• Strong analytical skills with the ability to analyze and interpret data.
• Effective and creative problem-solving skills.
• Ability to work independently and collaboratively in a team environment.
• Demonstrated initiative in seeking continuous process and service improvements.
• Ability to understand and communicate in English to ensure compliance with safety standards, training, policies, and procedures, with reasonable accommodation available as needed to support effective communication.

Physical Demands and Work Environment

• Ability to move parts and equipment weighing up to 50 pounds, with or without reasonable accommodation.
• Ability to position self to perform essential job functions, including standing, sitting, walking, climbing, kneeling, crouching, or crawling, with or without reasonable accommodation.
• Ability to perform tasks requiring extended use of computer systems and telephone equipment.
• Abilitytoutilizevisual acuityis necessaryto perform essential job functions such as reading labels, inspecting equipment, monitoring inventory, and operating machinery, with or without reasonable accommodation.
• Ability tooperatewarehouse equipment, such as forklifts and pallet jacks, when required by the role and withappropriate training.

How many years of counter sales experience do you have?*

How many years of sales experience do you have?*

How many years of HVAC experience do you have?*

How many years of refrigeration/ice equipment experience do you have?