Counter Sales Associate

bakerdistributing; North Highlands (CA); On-site; USD 38,000 - 52,000; Full time

Job summary

Baker Distributing Company is seeking a Counter Sales Associate to manage the sales counter at a wholesale HVAC distributorship. The role centers on delivering strong customer service in a sales-driven environment and assisting customers with parts, equipment, and supplies.

Key duties include processing sales orders, upselling related items, and maintaining an organized showroom. Candidates should have a HS diploma, HVAC knowledge, and strong communication skills to support dealers and end users.

Qualifications

• Strong interpersonal skills and relationship-building abilities.
• Customer service mindset and ability to upsell where appropriate.
• Clear written and verbal communication.
• Willingness to learn and adapt in a fast-paced environment.

Responsibilities

• Represent Baker Distributing Company as a leader in the industry ensuring maximum sales.
• Interact with internal and outside salespeople, vendors and contractors.
• Responsible for showroom merchandising and re-stocking product.
• Assist in resolving customer relations problems with dealers and end users.
• Complete sales order process and upsell related items.
• Handle walk-in and phone inquiries and source/ship parts.

Skills

Interpersonal skills

Customer service

Communication skills

Analytical aptitude

Problem-solving

Team player

English communication

Education

High School Diploma or GED

Tools

Microsoft Office

Job description

Job Summary

The Counter Sales Associate is responsible for our sales counter at one of our wholesale HVAC distributorships that carries multiple brands of equipment, parts, and supplies. The goal of this role is to provide strong customer service in a sales-oriented setting.

Essential Duties/Accountabilities

• Represent Baker Distributing Company as a leader in the industry ensuring maximum sales.

• Interact with internal and outside salespeople, vendors and contractors.

• Responsible for showroom merchandising and re-stocking product.

• Assist in resolving customer relations problems with both dealers and end users.

• Complete sales order process for customers with efforts to up-sell associated items.

• Service walk-in and telephone customers and assist with sourcing and shipping parts, inventory control and warranty administration.

• Provide customer product and service needs by researching products via computer system, catalog, telephone or other reference sources.

• Arrange stock on shelves or racks in sales area and keeps merchandise in order.

• Apply suggestive selling techniques and up-sells to current and prospective customers.

• Adhere to all company safety protocols and procedures.

• Utilize personal protective equipment (PPE) as required.

• Report any safety hazards or incidents immediately to management.

• Participate in regular safety training sessions and drills.

• Ensure a clean and organized workspace to prevent accidents and injuries.

• Follow all guidelines for the safe handling and storage of products.

• Maintain a professional and safe demeanor during all customer interactions.

• Conduct outgoing customer sales or service calls and resolve customer complaints.

• Perform other duties as assigned.

Qualifications

• High School Diploma or GED required; equivalent experience may be considered.

• Demonstrated experience with HVAC equipment in a wholesale distribution setting.

• Background in sales, operations, purchasing, or inventory management preferred.

• Strong interpersonal skills with a focus on customer service, problem-solving, and relationship-building.

• Ability to manage multiple tasks in a dynamic, fast-paced environment; reasonable accommodations will be provided as needed.

• Demonstrated interest in continuous learning, mentoring, and leadership.

• Mechanical or technical experience preferred.

• Proficiency in Microsoft Office or similar productivity tools; assistive technologies may be used to support this function.

• A valid driver's license is required only if driving is an essential function of the role.

Skills

• Strong interpersonal skills.

• Excellent customer service mindset with the ability to develop long term relationships.

• Excellent written and verbal communication skills.

• Excellent analytical aptitude with a proven ability to analyze/interpret data.

• Strong and creative problem-solving skills

• Ability to work independently and in a team environment.

• Proactively seeks continuous process and service improvements.

• This role requires the ability to understand and communicate in English to comply with safety standards, training, policies, and procedures. Reasonable accommodations will be provided to support effective communication.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to move parts and equipment weighing up to 50 pounds.

• Required to position self to access equipment by standing, sitting, or walking, climbing, kneeling, crouching, or crawling.

• Operates computer and telephone equipment for extended periods of time.

• Visual acuity is required to perform essential job functions such as reading labels, inspecting equipment, monitoring inventory, and operating machinery. Tasks may involve close vision, distance vision, color differentiation, peripheral awareness, depth perception, and visual focus.

• Required to operate warehouse equipment such as forklifts and pallet jacks