Counsel, Product

Perplexity; Washington (District of Columbia); On-site; USD 200,000 - 265,000; Full time

Job summary

Perplexity, an AI company focused on consumer products, seeks a practical attorney to join the Product, Privacy and Regulatory Legal team. You will advise on consumer protection, privacy, and regulatory matters across product counseling, marketing, subscriptions, and international expansion.

You will collaborate with Product, Engineering, Growth, Marketing, Support, Security, GRC, Policy, and Communications; own matters independently and deliver clear guidance to enable business decisions.

Qualifications

• J.D. from an accredited law school and bar admission to practice in the U.S.
• At least five years of relevant consumer protection or product counseling experience
• Strong command of U.S. consumer protection law and UDAP concepts
• Experience with subscriptions, advertising, privacy, payments, and AI governance
• Ability to lead matters independently and translate risk into actionable guidance
• Clear, direct writing for product, engineering, and business teams
• Comfort learning technical systems and questioning product data flows
• Hands-on attitude with curiosity in a fast-paced environment
• Genuine interest in AI products and related legal questions

Responsibilities

• Serve as the primary legal partner for consumer products from design through launch and post-launch review
• Advise on consumer protection issues including pricing, renewals, refunds, and promotions
• Review marketing, adtech, and martech initiatives and product claims
• Counsel on privacy, data use, consent, retention, and AI transparency
• Lead legal review of cross-functional launches and translate requirements into practical choices
• Support responses to regulators and consumer inquiries across jurisdictions
• Assess incidents and escalations crossing product, privacy, consumer protection, and regulatory lines
• Monitor AI regulatory developments and convert into playbooks and product requirements
• Help build scalable legal infrastructure with templates and self-service guidance
• Flex across the broader Product, Privacy and Regulatory Legal portfolio as priorities shift

Skills

J.D. or equivalent education

Consumer protection law

Five years of experience

Subscriptions & auto-renewal

Advertising & marketing

Privacy & data protection

Payments

Promotions

Platform regulation

AI governance

Independent leadership

Judgment

Clear writing

Technical systems literacy

Hands-on mindset

Interest in AI products

Education

J.D. from an accredited law school, or LL.M. equivalent

Job description

Perplexity is AI for people who expect more. More accuracy. More agency. More signal, less noise. Our answer engine handles hundreds of millions of queries every month for people whose questions spark change and whose decisions bend the world toward progress.

Our legal team works side by side with product and business teams. We help the company move quickly, make sound risk decisions, and build legal requirements into products and operations from the start.

About The Opportunity

We are looking for a practical, versatile attorney to join our Product, Privacy and Regulatory Legal team. You will have a clear center of gravity in consumer protection and a flexible mandate across product counseling, privacy, regulatory matters, marketing, subscriptions, and international expansion.

This is not a narrow subject matter role. You might advise on a new consumer product flow one day, assess an advertising or subscription practice the next, and help respond to a regulator or customer escalation after that. You will work directly with Product, Engineering, Growth, Marketing, Support, Security, GRC, Policy, and Communications.

The right person can identify the legal issue quickly, learn the product deeply, and give the business a practical path forward. You will own matters independently and help turn recurring questions into clear guidance and durable systems. This role Reports to the Senior Director, Product, Privacy and Regulatory Legal.

What You Will Do

• Serve as a primary legal partner for consumer products and features from early design through launch and post-launch review
• Advise on consumer protection issues, including unfair and deceptive practices, disclosures, pricing, subscriptions, renewals, refunds, promotions, advertising claims, dark patterns, and customer support practices
• Review marketing, growth, and advertising initiatives, including adtech and martech integrations, audience practices, email and messaging campaigns, and product claims
• Counsel product and engineering teams on privacy, data use, consent, retention, security, AI transparency, age-related protections, and other legal requirements
• Lead legal review of cross-functional launches and translate complex requirements into practical product and operational choices
• Support responses to consumer complaints, state attorneys general, competition authorities, privacy authorities, and other regulators around the world, in partnership with the regulatory lead and outside counsel
• Assess incidents and escalations that cross product, privacy, consumer protection, contractual, and regulatory lines
• Monitor legal developments affecting AI products and online services, then convert them into clear advice, playbooks, and product requirements
• Help build scalable legal infrastructure, including templates, review standards, decision records, training, and self-service guidance
• Flex across the broader Product, Privacy and Regulatory Legal portfolio as company priorities and risk change

What We Are Looking For

• J.D. from an accredited law school, or an LL.M. or equivalent law degree, and current authorization to practice law in the U.S. state where you are located
• At least five years of relevant legal experience at a law firm, government agency, or in house, with meaningful consumer protection or product counseling experience
• Strong command of U.S. consumer protection law and enforcement principles, including Section 5 of the FTC Act and state unfair or deceptive acts and practices (UDAP) laws
• Experience with several of the following areas: subscriptions and auto-renewal, advertising and marketing, privacy and data protection, payments, promotions, platform regulation, or AI governance
• Ability to lead a product or regulatory matter independently, from fact development through recommendation and execution
• Excellent judgment. You know what to decide, what to elevate, and how to explain risk without slowing the business unnecessarily
• Clear, direct writing and the ability to translate legal requirements for product, engineering, and business teams
• Comfort learning technical systems and asking precise questions about how products, data flows, and controls actually work
• Hands‑on attitude, low ego, intellectual curiosity, and comfort with ambiguity in a fast‑moving environment
• Genuine interest in AI products and the legal questions created by how people use them

Bonus

• Experience at the FTC, a state attorney general's office, or another consumer protection or privacy regulator
• In‑house experience at a consumer technology company, online platform, marketplace, or subscription business
• Experience handling regulator inquiries, investigations, or consumer class action risk
• Working knowledge of the CCPA/CPRA, GDPR, state privacy laws, ROSCA, CAN-SPAM, TCPA, COPPA, state auto‑renewal laws, or similar international consumer regimes

Compensation Range: $200K - $265K