Counsel, DTC and Privacy

VF Corporation; Greensboro (AL); On-site; USD 160,000 - 200,000; Full time

Job summary

VF Corporation is seeking an experienced Counsel, DTC & Privacy to provide strategic legal support across direct-to-consumer, technology, privacy, marketing, and retail operations. The role covers guidance on AI, privacy, TCPA, consumer protection, and related regulatory matters, with responsibility for managing outside counsel and ensuring regulatory compliance.

The successful candidate will have JD, bar admission, and 7–10+ years of relevant experience, including technology transactions and

Qualifications

• 7-10+ years of relevant legal experience in technology, privacy, marketing, or regulatory areas.
• Experience handling high-volume complex commercial contracts and tech transactions.
• Proven ability to provide practical risk-based advice and independently manage complex matters.

Responsibilities

• Provide strategic legal support across VF’s direct-to-consumer, technology, privacy, marketing, and retail operations.
• Advise on AI, privacy, TCPA, consumer protection, and related regulatory matters.
• Manage outside counsel on litigation, regulatory, and leasing matters as needed.
• Support VF's Retail Leasing and e-commerce activities with risk-informed guidance.
• Monitor evolving laws impacting technology, privacy, and marketing across regions.

Skills

Technology transactions

Privacy

Digital marketing

Commercial contracting

Regulatory compliance

Litigation management

TCPA compliance

Consumer protection

Education

Juris Doctor (JD)

Job description

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.

What will you do?

A day in the life of Counsel, DTC & Privacy at VF looks a little like this.

The primary responsibility of Counsel, DTC & Privacy is to provide strategic, practical, and business-focused legal support across VF's direct-to-consumer, technology, privacy, marketing, and retail operations. You will provide hands-on legal support to VF's Digital Technology, Digital Commerce, Marketing, Retail Leasing, Human Resources, Indirect Procurement, Tax, Treasury, Supply Chain, and other business functions across the Americas and globally. The Counsel, DTC & Privacy position reports to the Senior Counsel, Digital & Privacy.

Let’s break down that day‑in‑the‑life a bit more.

• Draft, review, negotiate, and manage a high volume of complex commercial contracts and other legal documents.
• Advise business teams on technology, artificial intelligence, privacy, consumer protection, email marketing, SMS/mobile marketing, TCPA, and related regulatory matters.
• Serve as a trusted legal advisor by delivering timely, practical, and business‑focused legal guidance to stakeholders across multiple functions.
• Provide rapid, practical legal guidance on day‑to‑day business issues and escalations, enabling stakeholders to make informed decisions while appropriately managing legal risk.
• Manage and advise on regulatory strategy and compliance, including state‑specific guidance and emerging legal developments.
• Identify and manage legal risks, including developing and implementing risk mitigation strategies.
• Manage outside counsel on litigation, regulatory, privacy, commercial, and retail leasing matters.
• Support technology, privacy, consumer, commercial, and regulatory litigation matters, including litigation strategy, discovery, settlement discussions, and case management.
• Advise and support VF's Retail Leasing function on lease negotiations, disputes, landlord matters, and related real estate issues.
• Advise on and support the resolution of consumer and customer complaints, including matters involving privacy, marketing, e‑commerce, loyalty programs, warranty claims, accessibility concerns, promotional offers, and other consumer‑facing issues.
• Monitor and communicate developments in technology, AI, privacy, consumer protection, marketing, telecommunications, and TCPA‑related laws impacting VF's business.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel, including a Juris Doctor (JD) degree from an accredited law school and admission to a state bar in good standing.

The foundation skills you will need in this position are:

• 7-10+ years of relevant legal experience, including significant experience in technology transactions, privacy, digital marketing, commercial contracting, regulatory compliance, litigation management, consumer protection, TCPA compliance, or related practice areas.
• Demonstrated ability to independently manage complex legal matters, provide practical risk‑based advice, and exercise sound judgment in a fast‑paced business environment.
• Proficiency in managing complex legal projects, transactions, and stakeholder relationships.
• Excellent verbal and written communication skills, with the ability to influence at all levels of the organization through effective communication, persuasion, empathy, and diplomacy.
• Highly self‑motivated and responsive to the needs of colleagues and stakeholders.
• Strong team player with a collaborative, business‑oriented mindset.

Now WE have a question for YOU.

Are you in?

#LI-WM1

Hiring Range:

$160,000.00 USD - $200,000.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.