Copywriting Consultant

SSM Health; St. Louis (MO); Hybrid; USD 85,000 - 110,000; Full time

Job summary

SSM Health seeks a Copywriting Consultant to craft engaging content across digital, print, and marketing channels. You will translate clinical information into patient-friendly messages while aligning with brand standards and stakeholder goals.

In this non-entry level role, you will partner with clinicians and marketers to drive campaigns, optimize messaging with data, and maintain consistent voice across channels.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or closely related field.
• Five years of professional copywriting or marketing experience.
• Strong SEO, digital marketing, and audience psychology knowledge.
• AP style writing proficiency and adaptive voice capability.
• Ability to translate clinical information into patient-friendly language.
• Collaborates with clinicians and marketing teams to ensure coherence across channels.
• Maintains brand voice and standards across materials.

Responsibilities

• Writes engaging copy for marketing and communications across print, digital, and broadcast media.
• Interprets briefs and develops concepts for assigned projects.
• Researches sponsor needs and audiences via online sources, research reviews, and interviews.
• Ensures copy follows brand voice and audience considerations.
• Revises copy based on sponsor/client feedback and pitches.
• Collaborates with creative teams from concept to delivery of final product.
• Presents copy concepts to sponsors and client representatives.

Skills

Storytelling

SEO writing

Brand voice

Patient-centered copy

AP style writing

Collaboration

Data-driven optimization

Empathy in communications

Adapt writing voice

Healthcare literacy

Campaign strategy

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Five years’ experience

Job description

It's more than a career, it's a calling.
MO-SSM Health Mission Hill

Worker Type:
Regular

Job Highlights:

Join a team where your work matters—every moment, every patient, every community. At SSM Health, you’ll be empowered to grow, supported to thrive, and inspired to make a lasting impact.

Scheduling & Logistics:

• Work arrangement is hybrid, with three days in office and two
• days remote per week.
• Standard working hours are Monday through Friday, 8:00 a.m.
• to 5:00 p.m.
• There is no on-call requirement for this position.

Skills & Matching Criteria:

• Ability to turn complex clinical information into simple, patientcentered language.
• Strategic thinking regarding campaign goals.
• Understanding of SEO, digital marketing, and audience
• psychology.
• Effective collaboration with clinicians and marketers.
• Use of data to improve performance.
• Demonstration of empathy in all communications.
• Maintenance of brand consistency across all channels.
• Proficiency in AP style writing.
• Exceptional writing skills with the ability to provide examples.
• Healthcare literacy.
• SEO/AEO writing styles for websites.
• Ability to adapt writing style to align with the company's
• verbal expression.
• This is not an entry-level position.

Bring stories to life as a Copywriting Consultant , creating compelling content that informs, inspires, and strengthens our brand. In this creative role, you'll develop impactful messaging across digital, print, and marketing channels while partnering with stakeholders to engage patients, caregivers, and communities.

SSM Health – We bring out the incredible in you, everyday !

Job Summary:

Responsible for writing engaging and clear copy for a variety of audiences among a range of materials to be communicated across multiple advertising and communication channels. Uses research and knowledge of project’s goals and objectives to ensure copy drives intended results. Collaborates with multiple teams across disciplines and uses latest trends across the different channels/platforms to deliver primary and secondary messages.

Job Responsibilities and Requirements:

PRIMARY RESPONSIBILITIES

• Writes original copy and edit content for a range of marketing and communications materials a nd a wide range of media including print, broadcast, digital, direct mail, publications, and other features.
• Interpret s creative briefs to develop concepts for application with assigned projects.
• Research es and understand s project sponsor/clients’ needs and intended audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and meetings .
• Ensure s copy is written in brand voice, adheres to brand standards and with intended audience in mind.
• Revises copy based on project sponsor and client feedback.
• Collaborate s with creative team, from concept development to delivery of final product.
• Present copy concepts and final deliverables to project sponsors and to project sponsors’ client representatives when requested . P articipate s in project sponsor and client representative pitches.
• Performs other duties as assigned.

EDUCATION

• - Bachelor’s degree in marketing, communications, journalism, or closely related field

EXPERIENCE

• - Five years' experience

PHYSICAL REQUIREMENTS

• Frequent lifting/carrying and pushing/pulling objects weighing 0-25 lbs.
• Frequent sitting, standing, walking, reaching and repetitive foot/leg and hand/arm movements.
• Frequent use of vision and depth perception for distances near (20 inches or less) and far (20 feet or more) and to identify and distinguish colors.
• Frequent use of hearing and speech to share information through oral communication. Ability to hear alarms, malfunctioning machinery, etc.
• Frequent keyboard use/data entry.
• Occasional bending, stooping, kneeling, squatting, twisting and gripping.
• Occasional lifting/carrying and pushing/pulling objects weighing 25-50 lbs.
• Rare climbing.

Department:

8784060033 Marketing and Communications Staff

Work Shift:

Day Shift (United States of America)

Scheduled Weekly Hours:

40

SSM Health is an Equal Opportunity Employer. SSM Health provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, pregnancy, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.