Copywriter (Remote)

7Seventy Recruiting; United States; On-site; USD 90,000 - 100,000; Full time

Job summary

7Seventy Recruiting is seeking a Copywriter (Health & Wellness) to craft persuasive, high-performing copy across paid media, landing pages, email, and product descriptions. You will ensure messaging educates, engages, and converts while adhering to FTC and FDA guidelines.

The role requires 3–5 years of direct-response or e-commerce copy experience and a strong portfolio. Collaboration with marketing and product teams will shape omni-channel content and brand voice.

Qualifications

• 3–5 years of direct-response, performance-based, or e-commerce marketing copy experience.
• Portfolio demonstrating high-performing digital content (ads, landing pages, emails, or product descriptions).
• Experience writing for health and wellness industry is a plus.

Responsibilities

• Write compelling copy for paid media, landing pages, emails, SMS, product descriptions, blogs, and other digital channels.
• Create direct-response and brand performance marketing content that drives conversions.
• Develop scripts for Video Sales Letters and other video assets.
• Adapt tone and messaging for different audiences and campaigns.
• Optimize copy for SEO, engagement, and conversions while ensuring FTC/FDA compliance.
• Collaborate with cross-functional teams to maintain a content calendar and accuracy.
• Translate complex information into clear, consumer-friendly messaging with product teams.
• Proofread marketing assets to ensure accuracy, tone, and branding consistency.
• Utilize data and A/B testing to refine headlines and messaging strategies.

Skills

Copywriting

Editing

Proofreading

SEO knowledge

CRO & A/B testing

FTC/FDA compliance

Data-driven

Project management

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Job description

Core Areas: Direct-response copywriting, performance marketing, e-commerce copy, SEO, CRO, A/B testing, VSL scripts, FTC/FDA compliance

Compensation: $90,000-$100,000 per year

About the Role

This opportunity is for a Copywriter (Health & Wellness) responsible for creating persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, video assets, and other digital channels. The role supports omni-channel brand marketing initiatives and focuses on content that educates audiences, strengthens brand messaging, and drives engagement and conversions.

The position requires strong direct-response and performance marketing copywriting skills, along with experience in SEO, CRO, A/B testing, and data-informed optimization. The Copywriter will also work with FTC and FDA requirements, product claims, DISCLAIMERS, consumer research, performance metrics, and cross-functional marketing teams to maintain accurate, compliant, and consistent messaging.

What You'll Do

• Write compelling, high-performing copy for paid media, landing pages, email campaigns, SMS, product descriptions, blogs, and other digital channels.
• Create persuasive direct-response and brand performance marketing content that communicates product benefits and drives conversions.
• Develop clear, concise, and engaging scripts for Video Sales Letters and other video assets.
• Adapt tone, voice, and messaging for different audiences, campaigns, and distribution channels.
• Optimize copy for SEO, engagement, and conversion while maintaining brand consistency and compliance with FTC and FDA regulations.
• Partner with marketing and content leads to maintain an organized content calendar and ensure deliverables are accurate, timely, and aligned with marketing goals.
• Work with Product Development and Customer Experience teams to translate complex information into clear, educational, consumer-friendly messaging.
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign goals and creative direction across channels.
• Serve as a key proofreader for marketing and product assets, including product labels, to ensure compliance, accuracy, clarity, quality, tone, and consistency.
• Use data-driven insights and A/B testing to refine ad copy, headlines, and messaging strategies.
• Monitor content performance metrics, including click-through rates, conversions, and engagement, to improve copy effectiveness.
• Stay current on industry trends, emerging content strategies, and direct-to-consumer marketing best practices.
• Conduct ongoing consumer and competitive research to support content development and keep messaging relevant.

Qualifications

Required Experience

• 3-5 years of experience writing direct-response, performance-based, or e-commerce marketing copy.
• Proven portfolio demonstrating high-performing digital content, including ads, landing pages, emails, or product descriptions.

Required Skills

• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to create persuasive copy that supports engagement, conversions, and brand consistency.
• Familiarity with SEO, conversion rate optimization, and A/B testing methodologies.
• Ability to adapt tone, voice, and messaging across different audiences, campaigns, and channels.
• Working familiarity with product claims, DISCLAIMERS, and guidelines to maintain accurate and consistent brand representation.
• Ability to interpret performance data, including CTR, conversions, and engagement, and use insights to improve copy.
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to write compliant marketing content within FTC and FDA requirements.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

Preferred Qualifications

• Experience writing for the health and wellness industry.
• Flexible time off.
• Nine annual company holidays.
• Paid day off for your birthday.
• 100% company-paid base medical, dental, and vision insurance for employees.
• 100% company-paid life insurance.
• 100% company-paid short-term disability coverage.
• 401(k) with safe harbor and profit-sharing contributions of up to 5%.
• Matching charitable contributions up to $2,500 per year.
• $1,200 annual work-from-home stipend.
• Employee recognition and rewards program.