Copywriter - Outdoor

Garmin Ltd.; Olathe (KS); On-site; USD 55,000 - 85,000; Full time

Job summary

Garmin Ltd. seeks a full-time Copywriter at our U.S. headquarters in the Greater Kansas City area.

You will generate concepts and write content for 360-degree campaigns across fitness and outdoor consumer markets. You are experienced in crafting compelling ideas for various media and formats to engage outdoor audiences. You will collaborate with teams across media, social strategy, sponsorships, and product launches, producing materials for websites, emails, POS, and tradeshows.

Qualifications

• Bachelor’s Degree or equivalent experience in advertising or related field.
• At least 1 year writing experience in an ad agency or in-house environment.
• Demonstrated exemplary writing skills.
• Strong presentation and public speaking abilities.
• Excellent verbal and written communication.
• Detail-oriented with ability to multitask in a fast-paced environment.

Responsibilities

• Develop creative campaign concepts and content for Garmin products.
• Collaborate with media, social strategy, sponsorships, and other teams.
• Understand Garmin business segments and campaign needs for product launches.
• Present concepts to internal stakeholders.
• Oversee production for photography and video shoots.
• Write website content, customer emails, and other digital assets.
• Create content for POS, tradeshow materials, and other marketing collateral.
• Stay current on Garmin features and market trends.

Skills

Writing skills

Presentation skills

Communication

Word processing

Teamwork

Attention to detail

Education

Bachelor’s Degree or equivalent experience

Tools

Microsoft Word

Job description

Overview

We are seeking a full-time Copywriter at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for generating concepts and writing content for 360-degree campaigns in the fitness and outdoor (hiking, exploring, hunting) consumer markets. You are seasoned in the ability to write compelling ideas and content for any medium and in any form for outdoor audiences.

Essential Functions

• Develop creative campaign concepts and content for world-class Garmin products
• Collaborate with various team members and departments (media, social strategy, sponsorships, etc.)
• Understand multiple Garmin business segments and the creative intricacies required to execute product launch campaigns
• Present concepts to internal stakeholders
• See campaign ideas through production on still photography and video shoots
• Write content for use on the Garmin website, customer emails and other digital needs
• Write content for POS, tradeshow, and other standard marketing materials
• Work to remain current on the features and benefits of the complete Garmin line of products
• Remain current on market trends and observe competitive advertising from a variety of mediums

Basic Qualifications

• Bachelor’s Degree AND a minimum of 1 year of relevant experience OR equivalent combination of education and experience
• Minimum of 1 year of writing experience in an ad agency or in-house agency environment or attended accredited advertising portfolio school for copywriting
• Demonstrated exemplary writing skills
• Must possess demonstrated effective presentation skills and public speaking ability
• Demonstrated strong and effective verbal, written, and interpersonal communication skillsDemonstrated proficiency using word processing
• Must be detail-oriented, can work proactively/effectively with minimal supervision, and able to prioritize and multi-task in a flexible, fast-paced, and challenging environment
• Must be team-oriented, possess a positive attitude and work well with others

Desired Qualifications

• Experience writing and developing materials and campaigns for one of the following categories: sports (running, cycling, golf), travel and outdoor recreation

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits