Copywriter - NYC

Sienna Charles, LLC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Sienna Charles, LLC in New York is seeking a senior copywriter to lead all brand content, including website copy, emails, and social media. You will craft a cohesive brand voice and drive content strategy in collaboration with the CEO and marketing team.

You will develop thought leadership content, plan editorial calendars, and ensure consistency across HubSpot, Google Ads, social platforms, and email campaigns. Data-driven optimization and meticulous standards are required.

Qualifications

• Lead brand copywriting for all content: website, emails, social.
• Develop thought leadership content in collaboration with CEO and marketing.
• Plan and schedule content calendars; ensure consistency and timely delivery.
• Integrate copy across channels including HubSpot, Google Ads, social, and email campaigns.
• Monitor content performance and provide data-driven optimization.
• Expand copywriting guidelines and ensure quality.

Responsibilities

• Brand copywriting lead for all content.
• Research and write thought leadership content.
• Editorial planning and scheduling content calendars.
• Collaborate to integrate copy across HubSpot, Google Ads, social, and email campaigns.
• Analyze performance and optimize content based on data.
• Develop and maintain copywriting guidelines.

Skills

Copywriting

Content strategy

Brand voice development

Editorial planning

Data-driven optimization

Tools

HubSpot

Google Ads

Job description

• Brand Copywriting This role will be the lead on all content developed for the brand: website copy, email campaigns, social media content, etc.


• Thought Leadership Content: You will be responsible for researching, developing, and writing thought leadership content for social media in close collaboration with the CEO and the marketing team.


• Editorial Planning: Plan and schedule content calendars for various platforms, ensure consistency and timeliness of content delivery, and help develop a strategy for how content is repurposed on various outlets.


• Marketing Channel Integration: Collaborate with the Marketing Team to integrate copy seamlessly across key marketing channels and platforms, including HubSpot, Google Ads, Social Media, and Email Campaigns, to drive lead generation and conversion.


• Performance Analysis: Monitor and analyze the performance of written content using relevant metrics and analytics tools, making data-driven recommendations for optimization.


• Copywriting Guidelines: Expand upon internal copywriting guidelines and best practices documentation to ensure consistency and quality in all written communications.

Personality Fit:

• Persuasive and Hungry: Being able to be laser focussed on achieving and exceeding goals all while maintaining a high level of professionalism.


• Strategic and Creative: Looking at things differently or being creative about your approach -not satisfied with the status quo. Always prepare by researching before approaching a problem to solve.


• Ability to Expand a Brand: Creating a differentiated and meaningful market position and generating awareness and value. Being able to take an established brand and push it to new, exciting heights of professionalism, polish, and style.


• Prioritization Skills: Excellent organizational skills to meet goals and set priorities.


• Luxury Market Sensibility: Understand the nuances of the luxury market and keep your finger on the pulse of shifts and trends.

Requirements:

• In-depth experience working with Hubspot.


• A strong understanding and background in main marketing channels and platforms with a focus on copywriting for: Google Ads, Social Media, Email Campaigns, etc.


• Extensive copywriting experience - ideally in a company with high-level services in a similar industry: private banking, hospitality, fashion or with high-level elite clientele.


• Expert in technology, currently uses and is able to learn most applications. Very tech savvy with a willingness to learn and adopt new applications.


• Meticulous attention to detail.

Why Sienna Charles

Sienna Charles offers a fast-paced and engaging workplace with a strong passion for learning and improvement. We are a smaller team, providing the opportunity for you to work directly with the Founders while having a significant impact on the company's direction and growth. We are looking for someone who isn't afraid to own their role!